How to write an epic blog post. And other social media DOHs.
by Stan Faryna
What makes a blog post, epic?
In my pedestrian opinion, an epic blog post is a blog post that inspires at least ten people. It uplifts them. It takes them out of the ordinary – if only for a moment. It stirs them, fuels them, and it allows them to feel strongly about something – if only for a moment.
Like a bunker buster, an epic blog post blasts open hearts, minds, or souls to variations of the central theme of all things to be considered: the Beautiful, the Good, and the True.
A Dime a Dozen?!
Epic blog posts, like nice ideas, are a dime a dozen. They come full of fluffy, dreamy stuff. It’s like magic. It’s like a helium-filled balloon, bobbing about cheerfully on a string or ribbon in our hand. And they almost promise to wisk us - up and away.
Let them go and they will rise. They rise -higher and higher. Unbounded by the gravity of our situation. They rise. Until you can’t see them anymore! They rise. Swallowed up into the sky.
But we’re still here. Where we are. Where we were.
For those who are honest with themselves, it may be sucksville. For others, it just here. And here, here is not epic. It’s not awesome enough for us. It’s not even amazing enough for us enough of the time. And, most of the time, that’s the problem of an epic blog post.
That’s the fail. Every time.
The epic blog post can’t lift us up. Not really. Not the author. Nor the reader. Perhaps, only in imagination. Or in spirit. But only for a moment because, after all, we live in our skin.
10,000 retweets and Facebook shares is just like that. At least – I don’t imagine that it’s any different.
That’s just not good enough for me. Is it for you?
Can you be honest with yourself? Me?
These are the kind of questions that bloggers, social media people, and online strategists have to ask themselves if they are going to make headway in the new year. Unless you want more of the same old disappointment, delusional obsession, and – gasp – failure.
But don’t you stop there!
If the epic blog post is dead, what’s next for you?
I propose the honest blog post where curiosity, wonder, and hope is explored with humility and enthusiasm. Make no claims to titles and accomplishments to which you hope or aspire. Throw down no gauntlets of supposedly informed opinion that have no basis in fact or your true and ordinary experience!
Just keep it honest and real. Let what is be what it is. You don’t need to dress it up. That betrays it’s magic. Every time that you exaggerate a thing beyond it’s proportion in a blog post, a tweet, or a wall post, a fairy dies.
An honest blog post might not carry you up and away to a happy place, but it will be a step (small or leap) in the right direction. And that’s what we all need more of. All of us need more accurate headings and coordinates. To happiness – of course!
You may even discover that this is what makes a truly epic blog post, tweet, or wall post.
If you think that this blog post sucks, let me know in your comment and don’t forget to include a link to YOUR favorite blog post.
If you think this blog post rocks, tell me why it rocks in the comment. “Awesome,”"Great post,” etc. works for me. Don’t forget to include a link to YOUR most recent blog post.
03 January 2012
No fairies were harmed during the writing and publishing of this blog post.