Community- and user-generated content is key to online community building

Community- and user-generated content is key to online community building

by Stan Faryna

Stan Faryna

Do you want to know how duh the big boys are. I’m talking about Facebook, Linked in, Playdom, Zynga, etc.

They continue to fail to provide a social platform where users and communities can create a platform around them – a platform that is meaningful to them. MySpace (what’s that?) had the right concept but, yeah, they failed big time in the execution.

And the gurus, evangelists and pundits of Web 2.0, the social web, web standards and online community are just as full of duh too. Because they continue to fail to advocate, advance and lead the needed change – 12 years later.

Actually, you don’t have to be big, cool or “expert” to contribute to the fail. You just have to do nothing.

But just because we all failed yesterday or today, that doesn’t mean we all have to keep on failing into the foreseeable future.

Sometimes, we just need a reminder.

Below are some examples of what I’m talking about. Keep in mind, however, that although my examples are for a so-called social game, what I’m talking about here applies to every kind of online service and business.

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Omega Guild logo for the Marvel Avengers Alliance game

Category:

Identity

Design Requirements:

1. Emphasize player achievement and excellence in the Omega Guild.

2. The Guild is identified with Omega letter in-game.

3. Keep it simple. Simple as in powerful – not simple as in childish.

Unresolved Problem:

No way to display the Guild art on players profiles or in Guild Tournaments.

Work-around:

To be used by MAA Omega community outside of the game: FB Profile Covers, Fan Pages, Group Covers, etc.

Notes:

No! My picture is not part of the logo. It is part of the preview watermark.

Marvel Avengers Alliance: Omega Guild Logo

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Omega achievement honor for the Marvel Avengers Alliance game

Category:

Recognition

Design Requirements:

1. Create a badge based upon the military insignia shoulder patches worn by high officers in the field.

2. Align the concept with Future Foundation artwork, the Marvel Mutant Storyline, science, and achievement.

3. Something old, something new, something borrowed, and something abstractly multi-cultural.

4. Icon needs to boldly and clearly represent the player accomplishment and contribution to community.

5. Integrate elements of the Omega visual identity.

Unresolved Problem:

No way to display the Guild art on players in-game profiles

Work-around:

To be used by MAA Omega community outside of the game: FB Profile Covers, Graphic Presentations, etc.

Marvel Avengers Alliance: Player Generated Content: Centurion Honor    

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Graphic Presentation for an Omega Achievement Badge

Category:

Recognition

Design Requirements:

1. Create value-added content for an enhanced Guild experience and player experience of community

2. Integrate the visual identity within the Marvel story and the larger, more important, human drama

3. Inspire and encourage excellence, honor, and community

Unresolved Problem:

There is no Guild-based Gallery for artwork, descriptions, and Guild-only conversation in the Playdom.com MAA forum.

Work-around:

Keep on putting the idea out there and hope that some players actually demand the proposed game content.

Marvel Avengers Alliance: Player Generated Content: Centurion Presentation

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Game content for the Marvel Avengers Alliance Game

Category:

Game Content Proposal

Design Requirements:

1. Create a visual and intellectual concept that is potentially likable by players and profitable for Game Company

2. Recreate the visual context of game content

3. Visualize the proposed game content

4. Bonus points for suggesting mutually-beneficial business alliances and partnerships

Unresolved Problem:

Game Developers do not seem to acknowledge or respond to player-generated game content

Work-around:

Keep on putting it out there and hope that some players actually demand the proposed game content.

Marvel Avengers Alliance: Deploy Reward: Six Shooter Latte

Stan Faryna
16 September 2012
Bucharest, Romania

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