Steal this recipe for a better world. And other social media DOHs.

February 19, 2012

Steal this recipe for a better world. And other social media DOHs.

by Stan Faryna

Stan Faryna

Limahl, The Neverending Story

This was my intention. Now it’s my prayer. For you to steal my prized, secret recipe for a better world.

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Posthumorously [sic]: @danperezfilms @jasonyormark @thesneeze @CraigMcBreen @TMFproject #blogsoup

February 17, 2012

blog soup 02.17.2012

posthumorously [sic]: 
@danperezfilms @jasonyormark @thesneeze @CraigMcBreen @TMFproject

by Stan Faryna

Stan Faryna

Simon & Garfunkel, Sounds of Silence

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Wednesday’s Women: @angelamaiers @ardath421 @LisaPetrilli @tobeydeys @DabneyPorte

February 15, 2012

blog soup 02.15.2012

Wednesday’s Women: A Celebration of Woman

by Stan Faryna

Stan Faryna

Coldplay, Proof

1. The YOU MATTER Manifesto by Angela Maiers

Writes Angela:

My friend and mentor Seth Godin says, “only reason to give a speech is to change the world”, so that is the context and the inspiration I share this message and manifesto with you:

You matter.

These two words can change your mood, change your mind, and have the power to change lives and the world world if we understand and leverage them in the right way.

My comment:

Bruce Sallan’s promos for his #dadchat with Angela Maiers reminded me of Angela’s message and manifesto. So I experienced her again: her Ted talk and her manifesto. And, again, my heart was filled and my spirit, uplifted.

Listen to Angela at the Ted Talk. Listen with your heart. And be inspired.

Thank you Angela Maiers. Thank you for being you!



Subscribe to Angela Maiers’ blog.

Need more Angela Maiers? Check out the following:

The Courage to Teach

The 5 C’s of Passion Driven Leadership

The Power of Noticing

Whitney Houston and CeCe Winans, Count On Me

2. Expectations and Experience Are the New Competition by Ardath Albee

Writes Albee:

Due to the ease of accessing information online, a big part of what’s changed in the buying process are your customers’ expectations about the experience they’ll have along the way.

Because buyers can self-educate rapidly and much easier than the were able to in the past, they know more. In return for this education, they’ve raised the bar. They expect to continue to receive value each step along the way. And they expect it on their terms…

You’re no longer competing against the vendor with a similar product down the street. It’s the ability to exceed buyer expectations and provide a valuable buying experience that will determine the winner when the time comes to make a purchase decision.

My comment:

I found Ardath Albee via her comment on @BrennerMichael‘s blog post, Will Content Marketing Destroy Social Media. Her insight was all WOW!

And what she said on Michael Brenner’s blog applies to her own discussion on content strategy. Because engagement can’t just be all about your product and service. Great engagement has to have character.

The engagement has to be about them, the buyer, your potential or returning customer, and the human person. The experience, you design, therefore, must implicitly emphasize their relevance, significance, dignity, and agency in the world. Engagement must include the Courage to Teach. Great engagement has always taught and made us feel human again.

Need one example?

Note: If you don’t shed a tear watching this, you need help.

And, yes, what I’m saying is a tall order – especially for people trapped in the boxy mindset of commoditization, business, and fast transactions.

Part of the answer will be re-humanizing marketing with stories that illuminate the things that matter. Like people. Like you and me. And that is actually easy to do with the feeds-and-speeds content that Albee is worried about.

Something for Albee and you to consider. And I know she’ll turn it into Gold. You?

Thank you Ardath Albee. Thank you for being you!



Subscribe to Ardath Albee’s blog.

Need more Ardath Albee? Check out the following:

The Content Marketing Continuum: Part 1

Are Shorter Sales Cycles a Wake-up Call for Marketers?

6 Tips for B2B Vendors Becoming Publishers

Bette Midler, From a Distance

3. The Introvert’s Guide to Leadership by Lisa Petrilli

Lisa explains that introverts can be great leaders.

Introverts can…

1. Rally the troops and inspire their teams.
2. Create presence, be recognized, and rewarded
3. Be decisive and persuasive

That’s what Lisa is saying. And she says much more than that.

My comment:

I discovered Lisa Petrilli via Mike Henry of the Lead Change Group and Mike Henry via my wonderful friend, Dr. Jack King.

As an introvert myself, I have faced the challenges of leadership (and, yes, failed at times). Lisa provides rich insight into how introversion comes with treasures and strength that apply to great leadership, service, and contribution to the world.

Thank you Lisa Petrilli. Thank you for being you!


Subscribe to Lisa Petrilli’s blog.

Need more Lisa Petrilli? Check out the following:

Customer Experience is a Culture not a Project

5 Myths about Introversion from Harvard Business Review

Do Extroverts Have an Advantage in Political Campaigns?

Sarah McLachlan, Angel

4. Femurs and Philanthropy: A Legacy of Kindness by Tobey Deys

Writes Tobey:

Margaret Mead was a cultural anthropologist born at the turn of the 20th century who, throughout her 77 years on the planet, made remarkable contributions to the understanding of what, and why, we humans do the things we do. She was once asked by an interviewer: “What is the first sign you look for to tell you more about an ancient civilization?” (assuming Mead would suggest a broken pot or a primitive tool).

Her answer was surprising: a healed femur

Ms. Mead elaborated: “When someone breaks a femur, they can’t survive to hunt, fish or escape enemies unless they have help from someone else. Thus, a healed femur indicates that someone else helped that person, rather than abandoning them and saving themselves.

My comment:

I found Tobey Deys via her comment to a blog post by Lisa Petrilli. She mentioned something about being Yoda. She captured my heart with the metaphor. Just long enough for me to find my way to her blog. And, WOW, I loved where I landed.

Tobey throws out some ideas how we can contribute, give, and be true. Go read her blog post!

Thank you Tobey Deys. Thank you for being you!

Subscribe to Tobey Deys’ blog.

Need more Tobey Deys? Check out the following:

Just in Time for the Holidays

Einstein. Gandhi. And You. The World Needs You Now Because #YouMatter

Three Little Words

Aretha Franklin, Respect

5. Social Media Girlfriends and Dabney Porte

My comment:

I found Dabney Porte via a mention by Tobey Davis in her blog post, What’s the ROI of Nice? I recognized Dabney’s name from last week’s #Dadchat with @AngelaMaiers.

So I expect to hit a website and get into some blog posts. See if this is something I’m comfortable putting in Wednesday’s Women. But it doesn’t play out that way. I don’t find blog posts. What I find is an invitation to join Social Media Girlfriends.

You Are Cordially Invited to Connect And Engage With Your Social Media Girlfriends 24 Hours A Day, 7 Days A Week By Following #SMGirlFriends

A Video starts to play. And I’m thinking to myself: This is cool and enchanting.

And then: Ouf! I’m not a girl…

I finally realized there’s a link to a blog. But it seems Dabney and the girlfriends are working on things. That’s ok.

Anyway, my point in mentioning my experience of that landing page was that it was enchanting. And I can still hear the song playing in my head as I write this.

Also some words from the video. They are rolling in my brain.

It is because of this beautiful connection that we are changing the world… for the better.

That’s what social media is about. Us. Connecting. Ultimately, helping each other to change the world. Because each of us must tend this garden of life- faithfully, courageously, and gently. In our little ways. For the better. With a little help from our friends.

And, yeah, I hear another song in my head.

Thank you Dabney Porte. Thanks for the RT last week. And, most of all, thank you for being you!


Previous Celebrations of Woman:

Wednesday’s Women (ww004)

Featuring: @Bonnie_Greer @jaynalocke Yasmin Alibhai-Brown @kanter @biebert

Wednesday’s Women (ww003)

Featuring: @wordsdonewrite @bonnie67 @girlygrizzly @atugend @careyfuller

Wednesday’s Women (ww002)

Featuring: @brenebrown @carpathia16 @Nisha360 @Sandra305 @SusanMazza

Wednesday’s Women (ww001)

Featuring: @connectyou @JaneofAustralia @ElizabethKCross @MargieClayman @ginidietrich

Feedback

If you think that this blog post sucks, let me know in your comment and don’t forget to include a link to YOUR favorite blog post.

If you think this blog post rocks, tell me why it rocks in the comment. “Awesome,””Great post,” etc. works for me. Don’t forget to include a link to YOUR most recent blog post.

Subscribe to this blog if you would enjoy keeping up with my thoughts and commentary. Like it, rate it and share it – if you want to give me some love.

Stan Faryna
15 February 2012
Bucharest, Romania

P.S.

No fairies were harmed during the writing and publishing of this blog post.


Wednesday’s Women: @Bonnie_Greer @jaynalocke Yasmin Alibhai-Brown @kanter @biebert

February 7, 2012

blog soup 02.08.2012

Wednesday’s Women: A Celebration of Woman

by Stan Faryna

Stan Faryna

Ella Fitzgerald, Feelings

Read the rest of this entry »


Mixed Epiphanies: @Yogizilla @marcandangel @ginidietrich @tom_peters @marcus_baker #blogsoup

February 6, 2012

blog soup 02.06.2012

Mixed Epiphanies for a Monday

by Stan Faryna

Stan Faryna

Cheers Theme Song

Read the rest of this entry »


Stayin’ Alive: @BruceSallan @lilachbullock @Billy_Delaney @TheJackB @StartYourNovel

February 3, 2012

blog soup 02.03.2012

Stayin’ Alive: Pulp Fiction, Silly Walks, and TGIF!

by Stan Faryna

Stan Faryna

Bee Gees, Stayin’ Alive

1. The REAL Differences Between Men and Women, Part One by Bruce Sallan

Bruce says the sexes are different.

Maybe, they are. [wink]

My comment:

Garl Gustav Jung may have described a man’s soul in feminine-like terms. And a woman’s soul in masculine-like terms.

That said, let it be known that I have a good relationship with my inner, sexy, blonde. She’s a sex bomb. And a princess!

For example, I turn up the volume on my lap top and let the music play.

It starts with a little Haddaway: 

No laughing please. That includes you, Betsy.

After I have skipped around the apartment in my underwear, lifted my arms high, let my hair swing, and spun around a few times to Haddaway, I throw Seal up on the wide screen. 

Seal is so sexy! And Heidi, OMG!

I hold my lighter lit until my thumb has second degree burns. But I keep holding it lit. I don’t let the light die. Not me.

Then, I grab a pillow and bop the white chow chow on the head as Cyndi Lauper tells it like it is.

The white chow chow scurries to hide under the dinner table.

Did I hear a giggle? Don’t! Period.

I hop and skip to the bathroom, light a dozen mango-scented candles, dump two pounds of rose-scented salt into the jacuzzi tub and let the tub to fill.

By this point, Seal is back again on the wide screen. Because I feel amazing!

I’m back in the bathroom, swinging my shoulders to the beat of Seal’s song as I rub Kiehl’s Pineapple Papaya Facial Scrub in tiny circles across my forehead, around my eyes and lips, and under my chin.

I rinse off the Pineapple Papaya Facial Scrub and prepare Dr. Hauschka’s Cleansing Clay Mask.

Enigma’s Return to Innocence is playing now.

The tub is full. I turn on the jacuzzi jets. 

Rose fragrance fills the room as the water froths and bubbles. I close my eyes and imagine standing in the Bulgarian valley of the roses in the last week of May. Kilometers (miles) of pink Dasmascus roses about to bloom.

I step slowly in the hot water and then slide into the tub.

The world falls away. In the distance, I hear Enya’s Orinoco Flow.

I see the waves break against the bow. The sails flap and the boom throws starboard. I lean out over the moving water as the sunfish lifts and dances across the emerald ocean waves.

The sun sparkles across the water like the smile of God.

Eyes still closed, I reach over, unwrap a Mon Cheri, and touch it to my lips. I place it between my teeth and bite gently, enjoying chocolate, sweet liquor, and cherry in their separate flavors.

Vangelis’ Last Mohican comes on.

I kick up some water.

I shout out to my love:

You stay alive, no matter what occurs! I will find you. No matter how long it takes, no matter how far, I will find you.

I throw a bar of rose soap at a bottle of Yes-to-carrots shampoo. The enemy falls from the ridge to their death.

I throw a bar of L’Occitane Verbena at a bottle of Dr. Bronner’s Magical Peppermint soap. The enemy slides into the churning waters of death’s cup.

Enya’s May It Be plays.

I stretch. I feel myself alive. I feel gentle and pretty.

Then there’s a sound. A bubble rises to the surface. And it doesn’t smell so pretty.

Subscribe to Bruce Sallan’s Blog

Need more Bruce Sallan? Check out the following:

What Will I leave My Boys

Value, Money, Our Kids, and the Real World

Money Money Money and More Money


2. 7 Reasons Why Networking Is A Waste Of Time by Rob Brown

Rob Brown is guest posting for Lilach Bullock.

Rob suggests that the indiscriminate emphasis on networking is foolish.

My comment:

There is something amazing about connecting with other human beings. It’s uplifting. Our hearts and minds are often enlarged in the engagement. We discover ourselves through others. We discover others. The world!

If we are fortunate, we see the gift that the other is for us. And also fortunate – if they see the gift that we are to them.

Do to others as you would have them do to you. Luke 6:31

Regardless of the event, platform, or attendance, what really counts is your attitude, where your heart is, and your commitment to love, give, and shine. 

Curate people (not content), connect others with each other, and unleash the dreams and beauty of others to shine out in this world!

Thanks Lilach and Rob for the inspiration!

Subscribe to Lilach Bullock’s blog.

Need more Lilach Bullock? Check out the following:

Social Media Experts – How to spot the fake ones

Why you should be guest blogging

How Often Should You Write a Blog Post

3. Is this the year of video for blogging and marketing your business? by Billy Delaney

Billy is not the only one excited about Youtube. RWW hails YouTube as a change agent for global economic transformation.

Asks Billy:

This year I have read that Blogging is going to be taken over by video. Could this be true?

My short answer: No.

My comment:

Let’s get some things straight.

1. I like Billy.

I think Billy writes beautifully. Often, he lifts the curtain for us to see the fool behind it. And, sometimes, it is us. Last but not least, Billy shares with his head, hands, and heart.

I especially like his recent blog posts about the sinking ship, his hand me down iPhone 3GS, and breaking the egg in social media.

2. Billy is right! He’s right that if you want to speak to the world, you’ll have to do it in a way that’s easy to consume. And video is perfect.

3. The dawn of Idiocracy is upon us.

a. The proliferation of crappy and copyright infringed video and music will suck more than the proliferation of crappy writing and copyright infringed copy.

b. And most people will be ok with that. [laughing]

Billy is right on. If you want to engage people beyond your core service or business and direct interaction, video is as good as crack.

As I mentioned in a recent discussion on #kiwkchat, video is the obvious win-win if…

1. If you can afford to do it right
2. If it can be done to the level of your brand
3. If it can be done to the level of your customer’s expectations of your services/product/offer

I have had the opportunity to direct video production, serve as a creative director on video story production, write scripts and stories, and assist in the recording of voices, music, and sound. Without any formal education, training, or certification! But with some help from young professionals who knew a few things – but not all things.

Sometimes, it turned out ok-ish.

Ok-ish isn’t cheap. It was cheaper, of course, than going to a professional film maker slash advertising production company.

$15,000 for something ok-ish. I saved about $10,000 each time. I was thrilled about the savings for our self-promo work. And so were my clients when it was client work.

Did I mention that I already had a team of salaried graphic designers, illustrators and fine artists, and audio engineers for the software development that I was doing? Not to mention that I paid for professional consulting at “friendly” rates.

OK, yes, the proliferation of amateur and bad video has diminished our sensibilities and prolly we can get away with okish things easily for $10,000 a pop. And I know plenty of professionals that are ready to work with me on client work. These days, they’ll do a gig for about $15,000.

The Youtube platform also reduces these costs because if we are only talking about YouTube quality: the quality of picture and sound don’t require all of the art, technology, and skill that goes into something being presented well on a 50-inch or wider screen with 5.1 surround sound.

I am not a professional videographer. Nor am I a professional film maker. I’m all about the online thing and, yes, it is also true that everything happens online. Anyway, I do have friends that serve Hollywood and the like. And they don’t think I’m talking out of my ass.

Aside:

How come no one ever wonders how a nobody like me got background vocals from Robert Pattinson, the male lead of the hit movie Twilight, for my podcast, Do not be afraid?

So, let’s say you find someone who agrees to make you 12 videos/year for $84,000. For something ok-ish. If your market is 10s of millions (or more) of customers, it would be stupid not to do it. Or if you want to market to 10s of millions of potential customers. OR if your revenues are 10s of millions of Dollars or Euros.

But even if that’s your situation, it’s prolly something you’ve never done, and you don’t saddle up on new expenses justlikethat [sic].

So here we are, Billy, me, the Jack B (aka Abigail), and Dr. Jack King for example and our economics aren’t in the tens of millions. Not yet. [grin]

What are we going to do?

That’s a lot of hats for one man (or woman) to wear: camera man, graphic artist, video editor, sound engineer, script writer, creative director, producer, and director. And, honestly, I think it’s ridiculous to try to wear that many hats, myself. They just don’t sit well (or topple) on the crown.

What are we going to do?!

Collaboration is the only right answer.

What can you do for the professional videography team? Something that makes it worth it to his/her team to do things with you?

Sometimes we’re looking so hard for a competitive edge… that we will champion a vorpal sword that will, snicker snack, and cut our hands off.

Or toes.

Perhaps, that explains my silly walk.

Oh- below is an unfinished video that I worked on last year. It has a long, long way to go yet.


Subscribe to Billy Delaney’s Blog, Social Tango

Need more Billy Delaney? Check out the following:

What happens when you place a potential customer before an actual one?

Getting an Education vs Getting Learning!

Ever Feel Like This When You Go Onto The Social Media Stream?


4. How An Ugly Toe Turned Into A Great Opportunity by Abigail Van Buren (aka The JackB)

Explains Jack:

Sunday afternoon I got out of bed and my legs gave out from under me. It was mutiny most foul and I haven’t a clue why it happened.

But, more importantly, Jack gives thanks:

Thank you universe. You have given me more than I shared and more than I realized.

My comment:

Writes Jack:

Sometimes, pain leads to something better.

Perhaps, it all depends on what we do with that pain.

Do we correct the course? Fill the sail? Turn right more often than spinning around and around?

It’s something to think about.

Subscribe to Abigail Van Buren’s blog, The Jack B.

Need more Abigail Van Buren? Check out the following:

Blogging Should be Like Great Sex – Fun!

How To Deal With Mean Girls & Mean Moms

How 3,000 Sycophants Made One Man A Better Blogger

5. I Remember All the Fleas On My Back by J.M. Bell

Bell concludes:

The Elephant Grandmaster would stomp the emissaries’ balls if she got wind of the incident.

Luciano Pavarotti, Placido Domingo, Jose Carreras, Nessun Dorma

My humble contribution:

“Jiggerface, yeah, how’d he get a face like that?”

I know she was wondering that too. Maybe, it was the new crocodile which wasn’t so new since the new crocodile had been around for at least a nickel’s worth of years.

“Just kill him, bring me his beady face and fat head, and you can have the chick or the car,” she replied and stomped her heavy foot.

“I want both,” I told her as I tossed her a peanut.

The salty peanut distracted her.

“We’ll talk about it,” she said as she swallowed the peanut.

“It savors if you chew,” I suggested. Then, I made a gesture as if about to toss her the brown bag of peanuts.

“Ok-ok-ok. Chick and car. Just do it,” she gasped.

I tossed it to her. She put her face in the bag.

“You know, the peanuts are free at Five Guys,” I laughed. But she was too busy stuffing her face to hear my contempt.

Subscribe to JM Bell’s blog, Start Your Novel.

Need more JM Bell? Check out the following:

What can Monty Python teach you about writing?

What can Woody Allen teach you about writing?

What can Darth Vader teach you about writing?

Feedback

If you think that this blog post sucks, let me know in your comment and don’t forget to include a link to YOUR favorite blog post.

If you think this blog post rocks, tell me why it rocks in the comment. “Awesome,””Great post,” etc. works for me. Don’t forget to include a link to YOUR most recent blog post.

Subscribe to this blog if you would enjoy keeping up with my thoughts and commentary.

Stan Faryna
03 February 2012
Bucharest, Romania

P.S.

No fairies were harmed during the writing and publishing of this blog post.


Wednesday’s Women: @wordsdonewrite @bonnie67 @girlygrizzly @atugend @careyfuller

February 1, 2012

blog soup 02.01.2012

Wednesday’s Women: A Celebration of Woman

by Stan Faryna

Stan Faryna

No Doubt, I’m just a girl

Read the rest of this entry »


Blog Soup: @DaveRGallant @BradShorr @pammktgnut @danperezfilms @PaulFlanigan

January 30, 2012

blog soup 01.30.2012

Mixed Epiphanies for a Monday

by Stan Faryna

Stan Faryna

Enya, Wild Child

Read the rest of this entry »


Blog Soup 01.25.2012 Wednesday Women: A Celebration of Woman

January 25, 2012

blog soup 01.25.2012

Wednesday Women: A Celebration of Woman

by Stan Faryna

Stan Faryna

Berlin, Take My Breath Away


1. Happy Birthday to The Wonder of Tech! by Carolyn Nicander Mohr

It’s the one year blogiversary for Carolyn Micander Mohr’s blog, The Wonder of Tech. But this is no mere symbolic milestone because Carolyn has achieved a reach and audience that most bloggers can only hope for. And she’s not all just about iPhones and Androids either! Read the rest of this entry »


Blog Soup 01.18.2012 Wednesday Women: A Celebration of Woman

January 18, 2012

blog soup 01.18.2012

Wednesday Women: A Celebration of Woman

by Stan Faryna

Stan Faryna

Alphaville, Forever Young


1. the things at the end of your arms [sic] by Jane Furey

Writes Jane:

When I am a child my hands want to be held. I use my hands for requests. Raised above my head means ‘up’, lift me up so I can see, your face, what you are looking at…

Lift me up and hold me tight, I need comfort. I need to know you love me. Keep me safe. Give me, food, water, a toy, a smile. Read the rest of this entry »


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