Q: Is revenue from online display advertising a dead end for bloggers?

Q: Is revenue from online display advertising a dead end for bloggers?

by Stan Faryna

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Bruce Springstein, Glory Days

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Ron Elwell, CEO of Swoop, an online ad platform, says that engagement has been declining over the last decade.

Engagement rates with display ads are now below .09%.

Blog Soup 01.23.2012 Crack that whip! And other social media DOHs

blog soup 01.23.2012

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Crack that whip! And other social media DOHs.

by Stan Faryna

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Devo, Whip It!

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1. Bloggers On Pedestals Revisited by Jayme Soulati

Jayme Soulati reminds us that it’s not easy being on a pedestal.

Jayme also gives a warm and friendly shout out to her favorite bloggers’ bloggers: Mark Schaefer (@markwschaefer), Gini Dietrich (@ginidietrich), Jay Baer (@jaybear), Danny Brown, (@dannybrown) and Marcus Sheridan (@thesaleslion).

Empty-handed and Less Traveled Roads. And other social media DOHs.

Empty-handed and less traveled roads. And other social media DOHs.
by Stan Faryna

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Play the soundcloud player to hear the podcast. Or download it here. The podcast sounds awesome with earphones or played on hi-fi speakers. Try it and tell me what you think.

Mobile users: you should be able to hear the podcast here.

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Notes:

There are bloggers that I cherish, like, and fan – bloggers who have embarked upon a pilgrimage to fame, fortune, success, and happiness. They travel a road less traveled – in a manner of speaking.

These bloggers arrive at destinations (100 readers/month, 1,000/mo, 10,000/mo, 100,000/mo, etc.). They often arrive empty-handed with great expectations and hope. They move forward into empty-handed whole-heartedness. They move forward undaunted by disappointment and seemingly unrewarded faith, due diligence, and sacrifice.

They connect. They uplift each other. They do amazing things, day and night. They declare victory in the midst of the test. Again and again.

I relish and celebrate their courage, fortitude, and hutzpah.

The trials of these brave bloggers remind me of my own pilgrim’s progress. My disappointments. And my spiritual defeats.

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Road to Cacica

Triberr 1.2: Rockstar Bloggers and Chatlanians

Triberr

Triberr is an invite-only social platform that empowers bloggers to be curated AND to curate other bloggers via Twitter. Once you get your invite into a tribe and set up your account, your reach of your blog post is automagically multiplied by the Twitter reach of all the members of your tribe. You can also create and build your own tribes – after you get your first invite.

Obviously, the best tribe for you on Triberr is the one that fits (more or less) with your level of reach, insight, content, capacity for connection, and ambitions.

Rockstars and Chatlanians

Rockstars and Chatlanians is a tribe for bloggers who want, who create and who sustain meaningful conversations – the kind of interaction that will take us out of the filthy gutter of ordinary aspirations and that all too human lifestyle of envy, contempt and jealousy.

It is a tribe for badassery. For bloggers with a fire in the belly. Stars in their eyes. And a double fist full of words. Ideas. Insights. Story. Dreams. Aspiration.

Triberr 1.0: invite-only crack for the in crowd

The Start-up that didn’t know it was a Start-up

I’m beta-testing an app that could be. Huge. Killer. The stuff VCs line up for! It’s called Triberr.

Once you’re signed up and set up, Tribber automatically promotes new blog posts through the Twitter feeds of everyone in your tribe. Yours too.

My blog reach went from 10,000-ish to 100,000-ish in sixty seconds. Ok, 60 seconds may be an exaggeration. It’s more like 24 hours if you get an invite into the right tribe. In other words, my blog posts are being seen by 10 times more people on Twitter this week than last week. Can you say, WOW, with me? I knew you could…

Darth Aol, A Princess, And A Legend of a Free Press

Return of the Jedi-ess

Sooner or later, Techcrunch’s Alexia Tsotsis will master the graceful art of the kowtow. Or join the ranks of freelance writers who struggle to pay the rent, story to story. OR not. Perhaps, Alexia will become a freedom fighter celebrated for her snarky courage and determination. Certainly, Alexia imagines that all her klout gives her the right to criticize her employer’s evil ways. Yeah, we’re talking about AOL.

You can read how Princess Alexia spanks Darth Aol here.

As a fellow Trojan (we are both alumni of the University of Southern California), I should be sympathetic just because! Fight on, Alexia! “Fight On!” was our motto at USC.

On the other hand, she’s fighting a bigger fight – the kind of fight that I can get excited about. Alexia is fighting corruption. She may not even know it. But Alexia is fighting the corruption of the press – an institution whose relevance to Freedom and Democracy was once considered so vital that it necessitated unambiguous protection by a Constitutional Amendment.