Why blogging is so 2010

June 7, 2014

Why blogging is so 2010

by Stan Faryna

Stan Faryna

Awolnation, Sail

 

This is how Jack does it

Jack, TheJackB, also known as Jack Steiner throws the click bait out there like a pro. Actually, I think he is a pro. He’s a problogger. More important than that – he’s a fine writer. His most recent pitch – what is your blog about?

I like to imagine that Jack is going to be a 12 week New York Times Best Selling author. Of course, he’ll help me get a fair and awesome contract for my pending novel – just as soon as he hits that homerun.

Meanwhile, I have to explain why blogging is not dead per se, but the sharp edge is gone. It has a bite as serious as a spoon. That’s not your fault. But your chances of making it big as a blogger (if you had sticky rice to throw and awesome sauce on the side) are as good as scratching off a $1000 cash prize on a lottery ticket. For those who don’t like the math, let’s just put it at not very good. It was highly unlikely in 2010. But if that was then, it’s worse now.

Blame it on the geeks.

I reflected on what a geek is here. I plunder the mojo of the new geek. And geeks got really, really mad.

 

This is how I show my love

It’s one way I do it. I deconstruct lies and delusions – especially those beasts by which I am, myself, self-deceived. Or was.

I plunder them like a pirate. If what I share here burns like salt on a raw wound – just imagine how I felt as I explored my own wounds with the imprecisions and derring-do of a 19th century surgeon.

Blame it on the ADD.

Even bloggers don’t read as many blogs as they did. If you don’t believe me, ask the invisible blogger. He can tell you all about them apples. Lesson number three from Bill’s long and successful career as an insurance salesman may apply to this post: Don’t look back.

If bloggers are not reading five to ten blogs per day, imagine how few blogs are read by ordinary people.

 

Moore’s Law

Moore’s law suggests that the processing power and speed of a computer doubles approximately every two years. I will suggest Moore’s Dilemma which implies that human attention, comprehension and knowledge decrease proportionately with the increasing use of computers in everyday life.

This is not sour grapes speaking. Nevermind that I miss the days when I had 100,000 people read one of my posts. And it didn’t happen just once. But those days are gone and I’m lucky if 20 people will read this post today.

We know this – people have less time, shorter attention spans and decreasing intellectual capacity as far as blogs or anything else goes. People think less and reading is a modern superpower. Have you seen the Will Wheaton Project?

TV, video and pics remain dominant communication formats regardless of the stylistic adaptations which reflect the accelerated and incoherent regressions of the internet. But, seriously, I never doubted that their sovereignty could be deeply challenged by text (or hyper text). Even the new Twitter format is a want to get out from under the deadweight of text.

People need it to pop. Who got time for the deeper thoughts?

he …

himalayan blue poppy faryna gabalots

Himalayan Blue Poppy

What’s the point of blogging?

I’m going to keep it simple.

 

1. Search position

2. Ad link landing site

3. Build up the credibility of your marketing message (or fraud)

4. Because you have something to say and no one in your offline to share your big ideas with

5. Because you have something to say and you don’t respect the opinion of those who give you offline feedback

6. Because no one in your offline respects your opinion

7. Because you don’t know about WOW or some other totally immersive, lifestyle MMORPG

 

Speaking in Tongues

That’s tongue in cheek, right? Maybe. And maybe is all I can honestly say about the subject.

Want audience?

Video is the shizzle. It is where it is. The audience. And I shall hope I’m very mistaken.

But the skills and equipment you need to rock the video isn’t as plug, play and fake as the blogging.

Just ask Yogizilla. Or check out Yomar Lopez, Fred Rojas (Gaming History 101), me and some other peeps hanging out uncensored one evening on TwitchTV.


Stan Faryna
7 June 2014
Fairfax, Virginia

 

 

 


Q: Is revenue from online display advertising a dead end for bloggers?

March 6, 2012

Q: Is revenue from online display advertising a dead end for bloggers?

by Stan Faryna

Stan Faryna

Bruce Springstein, Glory Days

Ron Elwell, CEO of Swoop, an online ad platform, says that engagement has been declining over the last decade.

Engagement rates with display ads are now below .09%. Read the rest of this entry »


Blog Soup 01.23.2012 Crack that whip! And other social media DOHs

January 23, 2012

blog soup 01.23.2012

Crack that whip! And other social media DOHs.

by Stan Faryna

Stan Faryna

Devo, Whip It!

1. Bloggers On Pedestals Revisited by Jayme Soulati

Jayme Soulati reminds us that it’s not easy being on a pedestal.

Jayme also gives a warm and friendly shout out to her favorite bloggers’ bloggers: Mark Schaefer (@markwschaefer), Gini Dietrich (@ginidietrich), Jay Baer (@jaybear), Danny Brown, (@dannybrown) and Marcus Sheridan (@thesaleslion). Read the rest of this entry »


Empty-handed and Less Traveled Roads. And other social media DOHs.

August 23, 2011

Empty-handed and less traveled roads. And other social media DOHs.
by Stan Faryna

Play the soundcloud player to hear the podcast. Or download it here. The podcast sounds awesome with earphones or played on hi-fi speakers. Try it and tell me what you think.

Mobile users: you should be able to hear the podcast here.

Notes:

There are bloggers that I cherish, like, and fan – bloggers who have embarked upon a pilgrimage to fame, fortune, success, and happiness. They travel a road less traveled – in a manner of speaking.

These bloggers arrive at destinations (100 readers/month, 1,000/mo, 10,000/mo, 100,000/mo, etc.). They often arrive empty-handed with great expectations and hope. They move forward into empty-handed whole-heartedness. They move forward undaunted by disappointment and seemingly unrewarded faith, due diligence, and sacrifice.

They connect. They uplift each other. They do amazing things, day and night. They declare victory in the midst of the test. Again and again.

I relish and celebrate their courage, fortitude, and hutzpah.

The trials of these brave bloggers remind me of my own pilgrim’s progress. My disappointments. And my spiritual defeats.

Road to Cacica

Read the rest of this entry »


Triberr 1.2: Rockstar Bloggers and Chatlanians

May 17, 2011

Triberr

Triberr is an invite-only social platform that empowers bloggers to be curated AND to curate other bloggers via Twitter. Once you get your invite into a tribe and set up your account, your reach of your blog post is automagically multiplied by the Twitter reach of all the members of your tribe. You can also create and build your own tribes – after you get your first invite.

Obviously, the best tribe for you on Triberr is the one that fits (more or less) with your level of reach, insight, content, capacity for connection, and ambitions.

Rockstars and Chatlanians

Rockstars and Chatlanians is a tribe for bloggers who want, who create and who sustain meaningful conversations – the kind of interaction that will take us out of the filthy gutter of ordinary aspirations and that all too human lifestyle of envy, contempt and jealousy.

It is a tribe for badassery. For bloggers with a fire in the belly. Stars in their eyes. And a double fist full of words. Ideas. Insights. Story. Dreams. Aspiration. Read the rest of this entry »


Triberr 1.0: invite-only crack for the in crowd

March 24, 2011

The Start-up that didn’t know it was a Start-up

I’m beta-testing an app that could be. Huge. Killer. The stuff VCs line up for! It’s called Triberr.

Once you’re signed up and set up, Tribber automatically promotes new blog posts through the Twitter feeds of everyone in your tribe. Yours too.

My blog reach went from 10,000-ish to 100,000-ish in sixty seconds. Ok, 60 seconds may be an exaggeration. It’s more like 24 hours if you get an invite into the right tribe. In other words, my blog posts are being seen by 10 times more people on Twitter this week than last week. Can you say, WOW, with me? I knew you could… Read the rest of this entry »


Darth Aol, A Princess, And A Legend of a Free Press

March 18, 2011

Return of the Jedi-ess

Sooner or later, Techcrunch’s Alexia Tsotsis will master the graceful art of the kowtow. Or join the ranks of freelance writers who struggle to pay the rent, story to story. OR not. Perhaps, Alexia will become a freedom fighter celebrated for her snarky courage and determination. Certainly, Alexia imagines that all her klout gives her the right to criticize her employer’s evil ways. Yeah, we’re talking about AOL.

You can read how Princess Alexia spanks Darth Aol here.

As a fellow Trojan (we are both alumni of the University of Southern California), I should be sympathetic just because! Fight on, Alexia! “Fight On!” was our motto at USC.

On the other hand, she’s fighting a bigger fight – the kind of fight that I can get excited about. Alexia is fighting corruption. She may not even know it. But Alexia is fighting the corruption of the press – an institution whose relevance to Freedom and Democracy was once considered so vital that it necessitated unambiguous protection by a Constitutional Amendment. Read the rest of this entry »


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