Rising Black Tide of Poli-fluentials

February 21, 2008

Five cents tour in Bablion:

The Internet is proving to be the most powerful political campaign tool in the 2008 Party races for a US Presidential nominee. Senator Barack Obama, the Illinois prophet, made out like a bandit and I’ll tell you why. It’s also going to be interesting to see how the Internet will be used in politics elsewhere in the world. In Romania, for example, political candidates are thinking hard about how they can get similar results.

Politics is More Engaging

Politics got a lot more interesting this year. The Internet is proving to be the most powerful political campaign tool in the 2008 Party races for a US Presidential nominee. How quickly politics will change, globally, is yet to be seen. However, I suspect that political campaigns in Romania, for example, will quickly adopt the new online strategies and forever change the way politics is done there.

In the last four years, US political online strategies have demonstrated huge successes in fundraising, volunteer recruitment and candidate profiling, current political campaigns are aggressively adapting social media and online brand strategy to get empathy, popularity and votes. The concept of Poli-fluentials and their role in the new political process was defined by a recent report from the Institute for Politics, Democracy & The Internet (IPDI).
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