Blog Soup 2011.11.04 Customer Connection, Social Web, and Funk

Blog Soup

by Stan Faryna

Stan Faryna

Blog Soup 2011.11.04. How funky are you?

Customer connection is key to doing business. Because without customers, you don’t have a business. Bloggers are starting to get that. Privacy, Liking, Protest, and inhumanity – those are just a few of the trending topics in the blogosphere.

Oh- Triberrites… Triberr is now on full manual. You’ll need to approve each tweet from your tribe members – if you want them to keep loving on you.

I read a lot of blogs. Maybe, too many. I comment on a lot of blog posts. Maybe, too many. If you are a Triberrati, you do too.

A Triberrati is a blogger that stands out in the Triberr community. Triberr is a web app that connects bloggers and helps them to curate each other on Twitter. You can learn all about Triberr by reading any of the following posts about it.

1. James St. JohnTriberr: They Want To Change The World

2. Yomar LopezHow Triberr Changes The Competitive Landscape

3. Neicole CrepeauFriday Fives: Tips For Using Triberr

Gary Portnoy, Where everybody knows your name (Cheers theme song)


Wednesday’s sarmala turned out better than I expected. However, I still need to work on the sauce. That’s what people said at the dinner table. [sigh]

Today, I’m making giant chicken pot pies. This is a no- brainer – if I don’t burn them because I was trying to get blog soup up. [grin]

If you didn’t notice, blog soup is now scheduled for Monday, Wednesday, and Friday. If the need should arise, there may be additional, unscheduled blog soups. Anyway, I just thought you might like to know the official schedule. Hopefully, I can live up to the Monday, Wednesday, and Friday schedule! [smile]

Recently on my blog:

One Christian’s Letter to Occupy Wall Street Protesters

What is Occupy Wall Street? And other social media DOHs

Murder will not silence us. A guest post by @Soulati.


Just some of the blogs that I recently commented on:

1. How To Become A Media Company with @ScottScanlon with Robert Dempsey and Scott Scanlon

2. You can’t argue with Seth Godin by Craig McBreen

3. Why Quality Writing Still Matters: 4 Tips for More Compelling Copy by Patrick Gray

4. Why You Should “Like” What You Like by Aaron Biebert

5. The Story Behind the Western Sahara Kidnappings by Joseph K. Grieboski

6.  Seattle superhero Phoenix Jones loses day job after arrest

7. On Privacy: Klout + Facebook = UnLike by Grace Rodriquez

Bruce Springstein, Devils and Dust

Blog Soup

1. How To Become A Media Company with @ScottScanlon with Robert Dempsey and Scott Scanlon

Robert and Scott chat about what it means to be a social organization on this video and how it serves customer connection.

My comment:

Growing a business can be as challenging as it can be fun. As Scott suggests, customer connection, capability, offer, and your culture are fundamentals that speak to the bottom line.

Customer connection, specifically, is what Scott is speaking to here. And I couldn’t agree more that customer connection is best served via creative experiences that are interesting, memorable, and awe-inspiring.

Commenting on blogs, for example, is a popular, low cost approach to build customer connection, participation, and interaction as Marcus Baker suggests in his e-book, How to Leave Blog Comments That Will Turn Heads in an Instant.

2. You can’t argue with Seth Godin by Craig McBreen

Craig talks about Seth Godin’s new book, We Are All Weird.

My comment:

Mass Marketing is not as dead as you [Craig] and Seth suggest with (or without) some tongue in cheek. But, unquestionably, there is wiggle room for an uncle screwtape to stick a fork in the pie. Customer connection is getting weird in a manner of speaking. I think funky, however, is a better description for what’s happening. Funky better describes the acceleration of design and marketing culture that empowers customer connection, sustainable relationships, and the uncanny cult of brand leadership.

Weird is Weird Al Yankovic in his parody of Gaga, Perform This Way. Funky is rapper André 3000 (André Lauren Benjamin) whose sense of style is best described by him complementing a Brooks Brother’s houndstooth blazer, silver pin stripe oxford, and paisley vest with dark blue jeans rolled a la Alfred Prufrock. Because if a mass market is about 100s of millions, a cult of brand has to be about a million. Anything less just doesn’t speak strong enough to the bottom line – if you want to be a millionaire.

Just talk to the VCs if you don’t believe me.

More importantly, I think it’s awesome that the big, quiet kid from Podunksville (Craig’s words – not mine) is getting jiggy with the online thing. It’s awesome, Craig, that you want to unleash your “weird”. Do it, dude! Put your funk out there and let it wiggle!

I even have a proof of concept for you – if you really want to put the power of Seth to the test.

Like you, I was often unengaged in the classroom as a child. I remember creating my almost daily edition of the church of the sub genius with editorials and cartoons on my desk in High School Geometry. In pencil. I’m not sure why the teacher let me get away with drawing all over the desk, but God bless her. I would have died of boredom – if she hadn’t.

Just as Craig insists, I live it.

I live it loudly here: Beautiful Things For The Asking

I speak from the heart here: Letter to OWS Protesters

I share my heart here: If Tomorrow Was Your Last Day:

And here: Do Not Be Afraid.

And it’s all funky. More so, because I’m not nickel-ing and dime-ing on this wild, crazy ride. If I got it, I just give it away. Because that’s what love and funk is about.

Oh – are you up for doing some epic funk?

Here’s how you can make it happen. Remake your blog. Make it epic. Unleash your funky experience and expertise in the strategic art of making your blog pop, wow, and buzz with your funky story. And make a contest where you will do the same for three winners. In other words, pimp their ride!

What say you, dude?!

3. Why Quality Writing Still Matters: 4 Tips for More Compelling Copy by Patrick Gray

Patrick Gray offers 4 Tips for writing better content:

1. Read
2. Plan
3. Write for the reader
4. Edit

My comment:

I do not disagree with Patrick Gray’s 4 tips for better writing.

However, I am amused by the certain ironies of his blog post. For example, for all of Patrick’s concern for grammar, he neglects accuracy. It’s 140 characters, Patrick. Not 160. For all Patrick’s apparent adoration for the Chicago Manual of Style, his PR picture is a paradox: unshaven, bad hair day, and lack of tie. “Our words are no different from our dress,” he writes without much reflection. Honestly, I doubt Patrick owned a copy of CMS when he wrote this blog post. But if he is conscientious, he will pick up a copy after reading my comment. [grin]

On his own blog, Patrick repeats his duh-isms on October 24 and October 27 with all the typical flair of just another bored geek who likes to read himself. I know a used car salesman when I see one. Check it out so you get a good, long look yourself.

Writing, Patrick Gray suggests, is selling. My reading of his blog post was a sales experience. Patrick failed to sell himself, his contempt, or his purported awesome.

Regarding writing and advice about writing, I say bring the shock and awe – if you have any of Milton Friedman’s old tricks up your sleeve. No arsenal to apply the shock doctrine? Head over to my friend’s blog here. J.M. Bell is giving away bunker busters.

4. Why You Should “Like” What You Like by Aaron Biebert

Biebert encourages us to “like” stuff that we “like”.

My comment:

The interesting problematic is that if we don’t “like” the stuff and people that we like, Google, Facebook, and others will remove it from our spam line of attention. The fact is that they are trying to filter things out of our spam line of attention in order to refine their profiling and targeting process – a process that allows them to sell our information and target us at a higher price point.

Your friends will fall off your radar. And all the things you like. Because you forgot to like them often and demonstrate your enthusiasm. It is happening little by little. They’re robbing us of our unclaimed and undeclared identity and choices. Little by little. It wasn’t their intention to diminish our view of the world but it represents a considerable cost savings in terms of bandwidth and processors.

Who did you like today?

Speaking of likes, today, I liked 20 things. Because, as Bonnie often says, that’s what friends do. And you? Have you so few friends? [laughing]

5. The Story Behind the Western Sahara Kidnappings by Joseph K. Grieboski

Grieboski makes clear that the kidnappings of three Spainish aid workers from inside Algerian borders is as much a Polisario Front problem as it may be an al Qaeda problem. But the bigger problem is the care, safety, and future of Sahrawi refugees. Neither the Algerian government nor the international community seem to care about these people.

My comment:

The long record of the inhumanity of North Africa is mind boggling. I am reminded of the old Marine ‘s Hymm that speaks to me of the long failure of Islam to perfect the region. Thomas Jefferson, himself, was greatly disgusted by the Algerians. How is it that things have changed so little after so many, many years?

6.  Seattle superhero Phoenix Jones loses day job after arrest

Superhero Phoenix Jones lost his day job as a mentor to autistic children after he was arrested for protecting the public from crime and violence.

My comment:

I’m sorry that Benjamin John Francis Fodor lost his job, but I was encouraged to learn that there are superheroes out there making a difference.

Ride, postman! Ride!

7. On Privacy: Klout + Facebook = UnLike by Grace Rodriguez

Good advice from Grace:

If you use Klout, are on Facebook, and care about *not* exposing your family and friends to the public without their express consent, please consider disconnecting your Klout and Facebook accounts until the issue gets fixed.

My comment:

Sounds like a class action law suit waiting for the litigious to pony up a war chest. I can hear the munchkins singing along to the Fifth Estate. [grin]

The Fifth Estate, Ding Dong! The Witch is Dead


If you think that this blog post sucks, let me know in your comment and don’t forget to include a link to YOUR favorite blog post.

If you think this blog post rocks, tell me why it rocks in the comment. “Awesome,””Great post,” etc. works for me. Don’t forget to include a link to YOUR most recent blog post.

Stan Faryna
04 November 2011
Bucharest, Romania

P.S. Help me to do something beautiful. More here.

More Blog Soup

1. Blog Soup: 2011.10.06

2. Blog Soup: 2011.09.22

3. Blog Soup: 2011:10:10

4. Blog Soup. 2011:10:13

5. Blog Soup. 2011.10.17

6. Blog Soup. 2011.10.21

7. Blog Soup. 2011.10.24

8. Blog Soup. 2011.10.27

9. Blog Soup. 2011.10.31

10. Blog Soup. 2011.11.02

7 Responses to Blog Soup 2011.11.04 Customer Connection, Social Web, and Funk

  1. Betsy Cross says:

    I give up! I can’t keep up with your brain! HAHA! Another great collection. Read them all.

    • Stan Faryna says:

      You are the greatest fan a blogger could ever hope for!

      What will I do when I disappoint you and you find a better, shinier, and more clever blogger?!

      • Betsy Cross says:

        HAHA! You’ll have to become the greatest fan of MY blog! And people never disappoint. Remember? It’s just our expectations of them. I think. I don’t remember.
        But I’m not that hard to impress or to confuse. So I think you’re good.

  2. Hi Stan,

    Glad you think I’m gettin’ jiggy with it. I’ll try and “Put my funk out there and let it wiggle! 😉

    Some interesting points, very colorful language and best of all, a Weird Al Yankovic video, which was beyond weird, but I still enjoyed it.

    Also, I don’t know any VCs, but you do make some great points there. If someone is a few rungs below the millionaires, maybe they can truly embrace the weird and actually make money, just not become super-rich in the process, but have a bit of fun.

    Thanks for the details, the funk, the videos, and especially the link to your Letter to OWS Protesters post.

  3. Hey Stan. You rock too! Check in with you later.

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