Social Savvy: What the bleep do we (k)now about content marketing?
by Stan Faryna
HoneyHoney, Black Crows
Content marketing is the new black, right? Never mind that the black (shizz, cool or however you say it) changes every 72 hours or less.
Nevermind too that content marketing pays less than the legal minimum wage in any first or second world economy. It’s the new black!
How fast can you copy, modify, and paste?
That’s what the bleep content marketing is!
Some of the coolest bloggers I know are very confused about what content marketing is. They think it’s about writing well. They thinks its about writing things that are urgently and immediately relevant to your customer or prospect. They think it’s about building trust and brand.
And if you know who Jakob Nielsen is, you might even want to talk about how good online writing has a few quirks you need to consider.
The fundamentals of good writing are accuracy, clarity, and effectiveness. If you can employ the elements of style to do so, excellent. If you can tell it as a drama or story – that’s just like putting a perfect icing on the cake.
That is not what content marketing is about.
Content marketing is about filling enough pages with text and links to build search engine relevancy. AND it’s about having more of those pages than any other competing pages. In other words, it’s spam.
Spam is spam and marketing is something else. Marketing is about making a conversation where you get to say the right things about your product or service to the right prospect or customer.
I just received a request for my reply to this:
I need a content marketer that can write 20 unique articles per day for $20 per day. Each article must be 500 to 1000 words and keyword optimized. Articles must not get flagged by Copyscape. Engaging, informative, and stylish content is a must. Copyright belongs to clients.
Can we all stop talking about contenting marketing now?
Write well. Or don’t. But let’s not hype the spam, please.
word count: 300
05 March 2012
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