Social Savvy: Job number one is making @bdorman264 look good.
by Stan Faryna
Jack Steiner has inspired me to write yet another blog post. That’s two for this week. If you do social media or just blog and you don’t have a reach of five million, you’d be crazy not to subscribe to TheJackB’s blog.
Jack’s blog post today is a five minute exercise.
Two other bloggers (and Triberrites) also inspire my thoughts in this five minute blog post:
The Black Eyed Peas, I Gotta Feeling
Anthony Iannarino writes about how to think about a sale in his blog post, Companies Don’t Make Decisions. People Make Decisions.
… companies don’t make decisions. People acting as their agents make those decisions. People make decisions.
Anthony makes some excellent points about what those individuals expect from a sales relationship with you. I would like to add another awesome point to Anthony’s list. It is a point made by Bill Dorman – he made this point a few weeks ago in his blog post, Great hair alone won’t make you awesome in social.
I have a great team where I work. If you ask anyone on my team what their number one responsibility is, they will reply ‘to make Billy look good’.
Job number one is making your customer (buyer, reader, fan, follower, friend, etc.) look good. That may include making them look smart, deserving of kudos and promotions, sex, whatever.
Steve Jobs understood this.
A MacBookPro, an iPhone, and an iPad makes the fanboys (and girls) look good. In other words, cool, sexy, and socially saavy.
From a technology standpoint, Apple products have always been lackluster. I have every right to make such a criticism because I have spent over $50,000 on Apple products, licences, etc. in the last seven years. [grin]
Who did you make look good today?
15 April 2012
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