How to write a blog post that will capture the attention of one million readers
by Stan Faryna
ATB, The Chosen Ones
How do you write a blog post that will capture 1 Million readers today? That’s the question that you and I have to ask ourselves – if we ever hope to be the kind of super blogger that gets opportunities to greater fame and fortune.
Even if your (or my) chances are one in twenty million.
Obvious to me, the emphasis of the answer can’t be about writing blog posts that are emphatically interesting just to you. Or me. Whatever you would write about has to speak strongly to others, their problems, their joys, and, yes, their hopes.
Or am I mistaken?
But the greater challenge may not be what you write about or how well you write it. The greater challenge may be that not enough people know that you’ve written a blog post that they gotta read. Double emphasis on the gotta read as if their happiness depended on it!
Without you, their day or week has to suck, somehow. Be lesser thereby. Even if just a little. But they got to know that! Deep down. Even if it is a lie.
Their friends, family and peers have to reinforce that fiction – just one more, little fiction that helps us all get through our day. Get to the weekend. Get through the uninspired lives we live.
And how do people figure out that they need you like they need air? How do their friends, family and peers figure that out and reinforce the fiction? They have to see your name being shouted from the roof tops.
Your name and blog has to come up whenever they search for information about the things they need to know about. And, of course, then, they have to decide that what your writing is something they need. Like air!
This is the train wreck of thoughts that tumbled and groaned like twisting steel as I read Jack Steiner’s blog post, You are the biggest liar in social media.
I don’t know how Jack will feel about this. Will he consider it a complement? In fact, the complement was intended.
But the important thing to remember is that this mention and link will help Jack gain another inch. He just needs 9,999 more people talking about his latest blog post and linking to it, every month, for the momentum to build.
Jack knows that and he’s working toward that level of Epic. More importantly, Jack is having fun in the meantime. As is Bill Dorman, J.M. Bell, Billy Delaney and Bruce Sallan– I trust. Even if it is a Monday.
Whatever you do to write a great blog post, uplift others. No less than one other. Because beauty begins there.
And beauty, oh yeah, we all need it. Just like we need air.
24 September 2012