Professional Brand. And other social media DOHs.
by Stan Faryna
The consideration of personal brand here reminds me of a question that I often revisit.
What makes a professional brand exciting to me?
And admittedly, I often get to the same chicken and egg conundrum.
Where is the priority? Existing relationships or value proposition.
This is not either/or – success and results demand both. Seemingly, equally.
Existing relationships can be a powerful indicator of recognized, proven value.
Value proposition invites and sustains connection, interest, and engagement.
When I consider a potential employee’s or business partner’s online presence, I want to see shares, reach, connection, engagement, and contribution (professional and otherwise). Buzz – not so much.
But I also want to see something that sets them apart and represents their intelligence, curiosity, character, collaborative capacity, and, for lack of a better term, humanity.
The later are the best indicators of the real value and resources they can bring to an organization or project(s).
For example, I would hire or work with Jack Steiner in a heart beat – if the results demanded that collaboration. And not just Jack.
Need a list?
Breakthrough professional insight – is awesome, but breakthrough insights are as rare as Osmium.
Independent thinking – irreverent opinion and skepticism is often mistaken for independent thought; the substance of rain-making, critical, independent thought, however, will never resemble molecular acid.
On the other side of the coin, pink bunnies and strident positivity never proliferate as measurable advantages, added value, or results. In fact, the pink bunnies have an uncanny pattern of trending toward death marches, failure, repeated failure, sustainable failure, and/or a high casualty count.
Creativity – but don’t bring your crayons or the naiveté of the grade school artist to the table. There is no vacant space on my fridge, thanks. If it doesn’t address or solve my (or our) problem, keep it on your fridge and do something better.
Passion – not to be mistaken as a license for licentious self-expression, unending self-defeat, or exhibition of behavioral issues that will get in the way of our collaboration. Be real and, sometimes, be the fool that battles windmills – this will recommend your courage and sincerity. But do not drool.
Vulnerability – as in own up to your mistaken opinions and failures, say your sorry, and give honor to those who deserve your recommendation. As often as you can! But do not paint a self-portrait that suggests you are a ticking time bomb. Or just another zombie.
The later only invites head shots – if you didn’t know. [grin]
22 October 2012