What’s wrong with your social strategy?

March 19, 2014

What’s wrong with your social strategy and other social media DOHs

by Stan Faryna

Stan Faryna

Mint Royale, Singing In The Rain

Nassim Nicholas Taleb writes:

The most unconvincing [statements] are those in which you patently… try to enhance your status without contribution.

The measure of your contribution will be evaluated by it’s real time value (currency) to your audience – not your own self-deceiving imagination of value.

Here’s five rules that I used in the past when developing and planning a social strategy:

1. Value is proven only by exponentially increasing factors (not one out of three and not geometric rates of growth): attention, interactions, and head count of a target audience.
… 
2. If you have no audience, you provide no value.

3. Buy your initial audience; buy a target audience that will and can immediately benefit from your proposed “value” – not bots or just anyone. You can buy a list of leads, data, etc.

3. It is always cheaper, better and faster to have others raise your status in the eyes of your target audience. Admiration requires the recognition of unexpected and rare superlatives.

4. The organic growth and success model typically results in loss, failure and despair; none of which represents a reasonable expense (cost of doing business) or investment.

5. Organic growth and success is faked, frequently and successfully. Everybody loves a good story tacked to evident success. This is a warning – not a prescription.

If you learned something of value from this blog post, tell no one about me.

Stan Faryna
19 March 2014
Fairfax, Virginia



Recap: @GuyKawasaki gushes about Google + on @BruceSallan’s #dadchat

May 30, 2012

“The way to gain traction on Google+ is to search for the keywords that describe your passions and then interact with those folks.”

That’s what Guy Kawasaki is saying. Why is he saying that?! What does Guy know that we don’t?

Note: This #DadChat RECAP appeared last week on Bruce Sallan’s blog.

Is G+ misunderstood?

Is G+ enchanting?

If not now, how can it be?

Enquiring minds want to know!

The Beatles, The Yellow Submarine

Who is Guy Kawasaki?

Haters say Guy is the Grand Inquisitor of the new Googledom. Nevermind the haters!

Guy is the greatest of all the old school Apple fanboys. He’s the prime evangelist, a venture capitalist, an author, and the genius that conceived of AllTop before social media knew they had a need for information and news aggregation.

More about Guy here:

What the Plus! – Guy Kawasaki comes to #DadChat

Google didn’t pay him to write the book, Guy explained on #dadchat – the Thursday night tweetchat hosted by Bruce Sallan.

Guy says he’s slaying the dragons (G+ hate and disinterest) for the love of it. Because it’s the best tool right now says Guy. He even wrote a book about Google +: What the Plus!

What the Plus! is also Guy’s first ebook.

You can download the free PDF of Guy Kawasaki’s first version of What the Plus! here:

https://t.co/w4HsjdjP

The transcript for the #dadchat with Guy Kawasaki is here:

http://beta.hashtracking.com/ht-pro-rpt/cjeffers-dadchat-2012-05-17

Join the fun! Log-in to #dadchat every Thursday night at 6pm PST: http://www.tweetchat.com/room/dadchat

Snips and Bites From the Dadchat

The tweets listed below only represent a fraction of the chat and participants. See the transcript for the complete record of this epic chat.

G+! Big YES or little no?

Guy Kawasaki (@GuyKawasaki):

I spend 2-3 hours a day on Google+

Andrew Israel (@aspenspin):

i’ve tried to embrace Google+ but the silence is deafening…

Peggy Petzpatrick (@PegFitzpatrick):

Lots of people are using hangouts. I had a hilarious one w/ @TheDaveReynolds. It went really international.

Angela Maiers (@AngelaMaiers):

I agree. Love the instant and easy access. Hangouts are awesome!

Guy Kawasaki (@GuyKawasaki):

Google+ is just like Mac in the 80s: fewer using, better, experts say it will fail

Tim McVaigh (@BrandIdeas):

Thanks for your insights your passion is always so energizing

Guy Kawasaki (@GuyKawasaki):

It took me about a week to “get it”

Calvin Lee (@mayhemstudios):

I’m getting to old to be shocked lol

Vincent Daly (@CuteMonsterDad):

 Is G+ beta?

Guy Kawasaki (@GuyKawasaki):

The key to starting with Google+ is to search for keywords that describe your passions and then interact

Marcos Queijeiro (@marcosque):

I don’t wanna disturb the #dadchat moment but this is my interview with @GuyKawasaki Check it later :) http://t.co/gqdORsMA

Mimi Baker (@MimiBakerMN):

And there are just SO many sites to learn. Seems I can only do so much with each SoMe site!

Is G+ enchanting?

Guy Kawasaki (@GuyKawasaki):

I fell in love with Google+. Google didn’t ask me to write the book. I just decided to one day.

Wendy Wright (@ChoosingLoveAZ):

I can’t seem to find people on Google+ easily

Stan Faryna (@Faryna):

Unfortunately, social games have thus far failed on G+.

Addendum

People aren’t connected on G+ like they are on Facebook or Twitter. Twitter would do better with a social game integration than Google Plus. Maybe that’s one of the challenges that G+ has to overcome: make the quality and relevance of the connection between G+ users.

Tim McVaigh (@BrandIdeas):

Google+ is twitter with elbow room gives you space to write

Guy Kawasaki (@GuyKawasaki):

Eg, if we did [#dadchat] on Google+, you’d all be watching and hearing video of me instead of trying to follow a hashtag

Patrick Phillips (@patricksplace):

The best social platform is the one where you enjoy the people your socializing with

Kenna Griffin (@profkrg):

I haven’t figured out anything I can do on G+ that I’m not doing elsewhere with the same people.

Jack (@MunkayJacked):

Google+ is seen as being for a Techie niche. That’s the reputation it has.

Guy Kawasaki (@GuyKawasaki):

Will Google+ beat Facebook: Who knows… Would you have predicted FB would trounce [MySpace] 6 years ago?

Michael Q. Todd (@mqtodd)

@hashtracking Warning @brucesallan & @guykawasaki conspiring to crash your site on #dadchat

… 

What needs to change in G+?

Guy Kawasaki (@GuyKawasaki):

What I would tell Google+: Remove the hideous black bars around pictures less than 500 pixels

Build in Replies and More (Chrome extension) to foster engagement

Stan Faryna (@Faryna):

I’d like to see more creative license in the profile space. It’s like what Facebook does.

Oh – what Facebook does has nothing to do with good design.

Addendum

Ultimately, Google + didn’t up the quality of the social media experience – it didn’t revolutionize the social platform standard. They have the brain power and resources to do that. Why aren’t they doing it?

Mimi Baker (@MimiBakerMN):

I have yet to “talk” to anyone who uses Google + like they use Facebook or Twitter.

STAY IN THE LOOP!

Never miss a #DadChat again! Subscribe to Bruce Sallan’s weekly update on the homepage:

http://www.brucesallan.com/?arrows=true

Related Blog Posts

Forbes Book Review: What the Plus! by Jerry Weissman

Is #SocialMEDIA Your Social #LIFE by Bruce Sallan

Interview with Guy Kawasaki by John Jantsch

What The Plus! by Matthew May

What’s the Plus? Giving Google Plus a second fair chance by Taly Weiss

Related Books/Links

What the Plus! Google+ for the Rest of Us by Guy Kawasaki

Newsjacking by David Meerman Scott

Likeable Social Media by Dave Kerpen

The Thank You Economy by Gary Vaynerchuk

Poke the Box by Seth Godin

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Stan Faryna

An American living in Bucharest, Romania, Stan Faryna searches for better questions about who we are, what we’re doing, and how we shall better know ourselves and love others. He hopes for answers that fill the heart, lift it up, and substantiate the dignity of the human person.

Recently on his blog: Fix The Twitter Unfollow Bug Already!

Stan’s Unofficial Blog
Twitter: @Faryna
Faryna on Facebook


The Twitter Unfollow Bug. And other social media DOHs!

April 14, 2012

The Twitter Unfollow Bug. And other social media DOHs!

by Stan Faryna

Stan Faryna

This week, I found that five people that I follow on Twitter were not being followed by my account. I have no idea when they were unfollowed, but I know for a fact that I did not push the unfollow button. Three of those persons are friends with whom I interact with on Twitter and elsewhere: Billy Delaney, Jack Steiner, and Bill Dorman.
WTF Twitter!
Samuel Jackson: Ezekiel 25:17 [Clip from Pulp Fiction]
Read the rest of this entry »

Social Savvy: The Rule of Four, Three Questions, Either/Or, and Pinterest

February 20, 2012

Social Savvy: The Rule of Four, Three Questions, Either/Or, and Pinterest

by Stan Faryna

Stan Faryna

Adele, Rolling In The Deep


I do not throw my soul thru every open door. I do ply opportunity with prudence and pounding heart.
character count: 100 Read the rest of this entry »


Is Social Media for Me? A Guest Post by @BetsyKCross

October 15, 2011

Is Social Media For Me? 
by Betsy Cross


Erasure, Take a Chance on Me

Foreword by Stan Faryna

Of all the things that can own us, shame is the greatest of these. It stands in the way of opportunities, relationships, and self discovery. Shame counsels us to speak softly (or not at all) lest our ignorance become known to others, to enjoy the lawn from the sidewalk when we should be running across it barefoot, and, worst of all, to play our cards (or not play at all) or else.

Or else.

Or else what?

Most of us have seen Brené Brown’s TED talk about vulnerability and whole-heartedness. If you haven’t seen it, you can see it here. Against your and my better instincts, Brown demonstrates that vulnerability is as beautiful and uplifting as it seems terrible.

If connection is what being human is most about as Brené Brown argues, we cannot connect without vulnerability. Brown explains in her TED talk: we have to let people see us, we have to be us, and we have to feel the feelings that we feel.

Betsy Cross is herself struggling with being vulnerable in social media. She also see others struggling with vulnerability. She observes the social media game of falsified connections, superficial engagement, and an underlying desperation for people to connect to other people. The underlying desperation to connect, she notices, is an apparent contradiction to the vast and immediate opportunities provided by the various social networks.

What’s up with that?!

The most obvious problem is the lack of vulnerability, transparency, and authenticity of even veteran social media professionals and influencers. The old guard teach new comers how to do online relationships in a manner that correlate to measurement, analytics, and infographics. But what passes for social media etiquette does not fully address peoples’ need for deeper connections. It doesn’t help people build things that last – neither life-long friendships nor online communities. Betsy is right when she questions standard social media process.

I am reminded of Emily Dickinson who wrote in a letter: Friends are my estate.

At the end of my days, if I shall compare online friendship to a million silvery ships passing at warp speed among the stars (a breathtaking sight to be sure), my estate will be as cold and barren as the terrible distance between the stars.

Although a newcomer to social media herself, Betsy embraces vulnerability and speaks whole-heartedly in this guest post. She’s worried that she doesn’t have all the answers. I am honored that she is doing it here on my blog.

Hers is an act of courage and vulnerability. She wanted very much not to take this step, but she did. And I am proud of her for doing so.

Thank you, Betsy.

Stan Faryna
Bucharest, Romania
15 October 2011

Erasure, Always

Read the rest of this entry »


What’s next – official Yahoo! sponsored Farmville cheats?

May 16, 2011

Bahhh!

According to the authoritative urban dictionary, “you can use it if there is an awkward silence.”

Bahhh! That’s what happened at Yahoo!s Bucharest Hack Party. Even perky prostitutes couldn’t get the party started. No one can prove anything, mind you – this was a cash transaction.

But if the party ended with a Bahhh! in the old city of the defunct little Paris aka Bucharest, what’s worse is that the culmination of the circle jerk was literally, a bahhh- as in the sound a sheep makes.

Beyond being morbidly GaGa over Facebook, Yahoo’s sub-genius crowd paid unhealthy homage to Zynga’s flagship Facebook game, Farmville, with a scaled-down, robotic simulation of a farm where the number of marching sheep reflect the number of your friends.

Get it? People. Sheep. Sheeple. Wiii… (pronounce it: weeeeee) Read the rest of this entry »


Facebook Games, The Grapes of Wrath, And a World of We

March 30, 2011

Oh – The Grapes of Wrath are spreading across Facebook Games like Kudzu

Social Games

Wildly embraced initially, Facebook games have become a huge disappointment to players. Hundreds of millions of farms have been abandoned, crops have withered, propeller capped sheep are on the verge of extinction, and farmers aren’t talking to their friends. The good news is that the flood of game-related wall spam has passed. But it didn’t just happen to Farmville. It happened across the board; Facebook games are failing to retain and entertain a restless market of 500+ Million Facebook gamers.

Game industry experts like Playdom Creative Director David Rohrl somehow got it wrong about what casual game play should be in a social game. As Rohrl himself noted, the social gaming space is not straightforward. One of the obvious fails was that social game companies fell into trap of thinking that graphics can substitute for game play. If only that were true, the economics would be unreal! On the other hand, players wanted more cuteness. They demanded it in the forums. Clicks confirmed it.

Henry Ford, founder of the Ford Motor Company, however, cautioned against falling into the rut of crowd sourcing. “If I had asked my customers what they wanted, they would have told me, ‘A faster horse,’” observed the American industrialist. According to Jay Elliot, Ford’s caution is often quoted by Steve Jobs, founder of Apple. Read the rest of this entry »


The Next Web Milestone: Social Web 3.0 (P1)

March 28, 2011

Social Web 3.0

I have a vision of the next milestone for the web. It may or may not be original, insightful, feasible, useful or amazing. I call it Social Web 3.0. It’s emerging in attitudes, ambitions and technologies. My new friend, Ben Barden, a blogger, thinks I’m mistaken. But also old friends like Mihai Fanache, Yahoo!’s ad man in Romania, believe I’m mistaken.

Triberr, a blog promotion Twitter app, may (or may not) become an app that helps us move forward to a more social web. Unlike those quick to ignore it’s potential, I’m willing to give Triberr the benefit of the doubt – until it’s shortcomings overcome it’s potential. But it doesn’t have to go down like that. JackB and I seem to agree that it’s worthwhile to see where Triberr goes. But that’s another blog post.

Before we can get into what signals Social Web 3.0 as the next milestone in the evolution of the web, let’s review Web 2.0.

Web 2.0

Try to imagine this with me: the sound of an angry (blue) bird being launched.

Wah-heee… Read the rest of this entry »


The Yellow Brick Road: Adventures in Yuwie-land 0-2

April 20, 2008

0-2 Preface, Yellow Brick Road, Adventures in Yuwie-land

Note: special thanks to Stuart Godwin for inspiring me to try writing in a different style.

Don’t play it. Really. Don’t do it. Because it’s god-awful: Eminem, Yellow Brick Road

………………………………………………..

………………………………………………..

Don’t know what Yuwie is about, then read my initial thoughts about Yuwie here.

NOT Yuwie again!

‘Fraid so.

An hour ago, I got a message in Yuwie from an old friend. My G-mail inbox is flooded with Yuwie messages- 24-7.

Note to self: make new a new email account for spam and registrations. Soon.

“So, now what? How do I make money?”

Read the rest of this entry »


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