Dear @Jack @ev @biz @dongwang218 @larsonite @TwitterEng! Fix The Twitter Unfollow Bug Already!

May 11, 2012

Can Someone Fix The Twitter Unfollow Bug? How About Yesterday!

by Stan Faryna

Stan Faryna

“Discovering that Twitter has unfollowed a lot of people for me, including some of my best friends. What the hell?”

– Mark Schaefer (@markwschaefer)
Twitter 3:02 PM – 11 May 12 via HootSuite 

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Why everyone in social and digital is talking about online community.

May 6, 2012

Why everyone is taking about online community.

by Stan Faryna

Stan Faryna

Everyone in social media and the digital ecosystem seems to need or want an online community. Or do they? Do we? Do you?

What is online community? There are many answers out there. Here’s several links if you want to start thinking about it: Wikipedia, O’ReillyJoão Alves,  OsakaBentures, and Nancy White.

If the ambition is for attention and permission to future attention, however, is community necessary?

Madness, Our House

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Brands are like Tinkerbell: Stop believing in them and they die.

April 27, 2012

Brands are like Tinkerbell: Stop believing in them and they die.

by Stan Faryna

Stan Faryna

Never Never Land

Mark Pesce, an Australian entrpreneur, recently tweeted:

Brands are like Tinkerbell: If you stop believing in them, they die.

Pesce’s tweet reminds me of the ancient proverb about the things that we believe:

Seeing is believing.

That’s what comScore and Pretarget are suggesting. That a parlay on online display ads pays handsomely. Because brands get seen online. Clicks, They are also suggesting, are not the last word in conversion: transaction, interaction, conversation, and/or community. In other words, online measurement and metrics are suspect. Say What?

Who’s calling shenanigans on who!?

Saint Germain, Sure Thing

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The Devil Is In The Details. Is Google’s Drive just another Faustian app?

April 25, 2012

The Devil Is In The Details. Is Google’s Drive just another Faustian app?

by Stan Faryna

Stan Faryna

Google Drive

Google’s new cloud-based online storage service, Google Drive, is yet another Faustian app by any other name. By uploading content to Google Drive, you grant Google a irrevocable license to use your stuff – even after you stop using Drive.

Robert Johnson, Crossroads

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How to make friends and influence people in social media

April 24, 2012

How to make friends and influence people in social media

by Stan Faryna

Stan Faryna

If you follow Gini Dietrich, Bill Dorman or Bruce Sallan, you’ll understand everything that I have to say here. Because there’s no better lesson than the lesson you’ve seen lived out by the people you know. IRL or social.

Like IRL, social is something you have to live – automation, enthusiasm, and/or drama does not deliver consistent and sustainable results. Nor value.

It should go without saying. That there is no difference between IRL or social when it comes to making friends and becoming influential. It just is. Until we are replaced by robots. That’s why Klout, Kred, and Empire Avenue can’t help you.

Queen, We Are The Champions

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Beyond advertising, social, and IBM. And other digital DOHs.

April 17, 2012

Beyond advertising, social, and IBM. And other digital DOHs.

by Stan Faryna

Stan Faryna

IBM’s 2009 report, Beyond Advertising, was said to be a feast. Download it here. But if it was a feast, it was a feast of leftovers. Think Thanksgiving – or, more precisely, the three day old leftovers of Thanksgiving. And that was in 2009!

The Beauty of Pollination

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Why should your message be heard and shared?

April 8, 2012

Why should your message be heard and shared?

by Stan Faryna

Stan Faryna

Around the monitor of my MacBook Pro, a green slope sprawls with grass, apple or prune trees here and there, and fenced yards at the bottom of the hill. An elderly woman (maybe in her 70s) is feeding clucking chickens in one of those yards. A duck is quacking in complaint in her footsteps.

A boy (five to seven years old) is running up that hill. He’s got 100 yards more to go – if he’s aiming for one of the farm houses at the crest.

Above the hill, a blue sky spreads out to forever.

The symphony of sound is enchanting: clucking chickens, quacking duck, barking dogs, wild bird songs, honking geese, excited children, neighbors speaking loudly at their fences, and that’s not the half of it.

The middle-aged hotel manager wants to see something on Youtube. Or show it to me. I’m not sure which, but I push my laptop in front of him.

Pitbull, Give Me Everything

He gives me a thumbs up as the music starts to play. Then he pushes the laptop back in front of me.

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