How to make friends and influence people in social media

April 24, 2012

How to make friends and influence people in social media

by Stan Faryna

Stan Faryna

If you follow Gini Dietrich, Bill Dorman or Bruce Sallan, you’ll understand everything that I have to say here. Because there’s no better lesson than the lesson you’ve seen lived out by the people you know. IRL or social.

Like IRL, social is something you have to live – automation, enthusiasm, and/or drama does not deliver consistent and sustainable results. Nor value.

It should go without saying. That there is no difference between IRL or social when it comes to making friends and becoming influential. It just is. Until we are replaced by robots. That’s why Klout, Kred, and Empire Avenue can’t help you.

Queen, We Are The Champions

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Beyond advertising, social, and IBM. And other digital DOHs.

April 17, 2012

Beyond advertising, social, and IBM. And other digital DOHs.

by Stan Faryna

Stan Faryna

IBM’s 2009 report, Beyond Advertising, was said to be a feast. Download it here. But if it was a feast, it was a feast of leftovers. Think Thanksgiving – or, more precisely, the three day old leftovers of Thanksgiving. And that was in 2009!

The Beauty of Pollination

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Why should your message be heard and shared?

April 8, 2012

Why should your message be heard and shared?

by Stan Faryna

Stan Faryna

Around the monitor of my MacBook Pro, a green slope sprawls with grass, apple or prune trees here and there, and fenced yards at the bottom of the hill. An elderly woman (maybe in her 70s) is feeding clucking chickens in one of those yards. A duck is quacking in complaint in her footsteps.

A boy (five to seven years old) is running up that hill. He’s got 100 yards more to go – if he’s aiming for one of the farm houses at the crest.

Above the hill, a blue sky spreads out to forever.

The symphony of sound is enchanting: clucking chickens, quacking duck, barking dogs, wild bird songs, honking geese, excited children, neighbors speaking loudly at their fences, and that’s not the half of it.

The middle-aged hotel manager wants to see something on Youtube. Or show it to me. I’m not sure which, but I push my laptop in front of him.

Pitbull, Give Me Everything

He gives me a thumbs up as the music starts to play. Then he pushes the laptop back in front of me.

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Do not stir up love before it’s own time. Song of Songs 2:7

March 28, 2012

How to get the most out of social media. And other social media DOHs.

by Stan Faryna

Stan Faryna

My friend, Saul Fleischman, writes about the features that Google Plus needs to compete as a social media platform. In my opinion, Saul proposes features which would up the game value of the app. Saul has a passion for the social game and opportunity – a passion that I admire about the man.

Read Saul’s proposals for a better Google Plus here:

The success and sustainability of a social media platform, however, will not be determined by the advantages it provides to the social gamer.

Superiority of social service is determined by the opportunities and use that the average netizen can utilize. I’m not saying that the volume of registered users is relevant. I am saying that the volume of daily users and user to user interaction is key to a platform’s health and value. That’s why Facebook games are critical to Facebook’s strategy. Some suggest Facebook games drive 50% of the network’s daily log-ins, usage, and user to user interaction.

Superiority must also relate to how well a platform empowers people to connect, communicate, share, and collaborate with other people. All platforms attempt to address this function in terms of managing one-to-one and one-to-many relationships, but none of them do it brilliantly.

Despite all the hype, Pinterest miserably fails in this regard. That doesn’t mean it will fail. But if Pinterest succeeds, it means that online relationships are trending toward increasing superficiality. If I felt just a little bit snarky, I would list all the cool kids that failed to notice Pinterest’s major defect.

Today, Twitter, Facebook, Linkedin, blogs, and websites continue to stand out as the most usable and useful of social media platforms. They are not silver bullets, but they are staple in any social media and/or online marketing strategy – commercial, personal or otherwise. Their value to you, of course, is belied in the quality of the relationships you have with other people on those platforms – not follower count, likes, comments, page views, etc.

Metrics, analytics, and data of any kind are often misleading without a deeper sense of context and dynamics. Data, in fact, does not easily convert to knowledge, prudence, or wisdom. You can watch 10,000 movies in your lifetime, but it will still be unlikely that you write a great movie script like Frank Capra’s It’s a Wonderful Life, replace Anthony Hopkins in a remake of Silence of the Lambs, or direct a better remake of Guillermo de Toro’s film, Pan’s Labyrinth.

Contrary to popular superstition, data is not a commodity.

As my friends, Jack and Billy say, have fun with social. They and many others take what they do seriously enough to show up on schedule, make their presence felt, contribute to conversations, and make relationships. If you still have time and attention to build relationships with people on another social platform, go for it. But the last thing you should do is stretch yourself thin across a dozen major and minor networks where you leave no foot print on hearts and imaginations.

Digital footprints are often nothing more than sand castles that wash away with the tide.


Looking over my shoulder, I see the wind has blown the pages of a book open. Coincidentally, it offers wisdom on this subject:

Do not stir up love before it’s own time. Song of Songs 2:7

Stan Faryna
28 March 2012
Bucharest, Romania


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How to stalk people on Twitter – the right way.

March 7, 2012

How to stalk people on Twitter – the right way.

A hand-made, deep dish chicken pot pie – just a thing I do.

We The Kings, Say You Like Me

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Social Savvy: What the bleep do we (k)now about content marketing?

March 5, 2012

Social Savvy: What the bleep do we (k)now about content marketing?

by Stan Faryna

Stan Faryna

HoneyHoney, Black Crows

Content marketing is the new black, right? Never mind that the black (shizz, cool or however you say it) changes every 72 hours or less. Read the rest of this entry »

Steal this recipe for a better world. And other social media DOHs.

February 19, 2012

Steal this recipe for a better world. And other social media DOHs.

by Stan Faryna

Stan Faryna

Limahl, The Neverending Story

This was my intention. Now it’s my prayer. For you to steal my prized, secret recipe for a better world.

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Why You Won’t Stop Blogging or Doing Social Media!

February 7, 2012

Why You Won’t Stop Blogging or Doing Social Media! And other social media DOHs

by Stan Faryna

Stan Faryna

M.A.S.H. Theme song (1970)

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Why This Blog Post Sucks! And other social media DOHs.

October 12, 2011

Why This Blog Post Sucks.
by Stan Faryna

Stan Faryna

Pink Floyd, Money

This blog post sucks. Don’t write a blog post like I have done here. There’s no happy place here. That’s going to be your take away. Read the rest of this entry »


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