#BlogSoup 01.10.14 @Faryna feat. @Jerusalem_Post @slr436 @oiwan @peHUB @r_alhames @isocialfanz @geekyantics

October 1, 2014

#BlogSoup 01.10.14 @Faryna feat. @Jerusalem_Post @slr436 @oiwan @peHUB @r_alhames @isocialfanz @geekyantics

by Stan Faryna

Stan Faryna

Blog Soup

If you don’t know about the epics of blog soup, a deliciously OP (Over Powered) explanation follows.

The comments below represent comments that I posted and those that failed to post to the websites, blogs, videos and streams that I visited. On occasion, they may represent Tweets, Replies, or Comments made on Facebook and other Social Media networks. Not everyone will appreciate the comments made to their post (I rarely suck up, brown nose or gush), but hopefully they’ll forgive me any offense (real or imagined) and, yes, they should absolutely love the rank-link juice to blog and Twitter. This is not a noob’s blog and some have even said that my seo game is fierce as it is sweet.

More about blog soup at the end of this post.

Stan Faryna and Louis Vuitton cap 1

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#BlogSoup 17.09.14 @Faryna feat. @eugenefarber @MattoMcFly @harleenas @BlogtorWho @Indiegogo

September 17, 2014

#BlogSoup 17.09.14 @Faryna feat. @eugenefarber @MattoMcFly @harleenas @BlogtorWho @Indiegogo 

by Stan Faryna

Stan Faryna

Blog Soup

If you don’t know about the epics of blog soup, a deliciously OP (Over Powered) explanation follows.

The comments below represent comments that I posted and those that failed to post to the websites, blogs, videos and streams that I visited. On occasion, they may represent Tweets, Replies, or Comments made on Facebook and other Social Media networks. Not everyone will appreciate the comments made to their post (I rarely suck up, brown nose or gush), but hopefully they’ll forgive me any offense (real or imagined) and, yes, they should absolutely love the rank-link juice to blog and Twitter. This is not a noob’s blog and some have even said that my seo game is fierce as it is sweet.

More about blog soup at the end of this post.

Luna Moth 3 Faryna May 2014

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#BlogSoup Reboot 22.08.14 @AdrienneSmith40 @berget @yogizilla @ce_kilgore @snowglobeman

August 23, 2014

#BlogSoup Reboot 22.08.14 @AdrienneSmith40 @berget @yogizilla @ce_kilgore @snowglobeman

by Stan Faryna

Stan Faryna

Blog Soup

Some may remember the much celebrated blog soup which I had retired some years ago in the naïve hopes that others would take up the torch and advance blogosphere and social media for sake of our humanity and dignity.

None did. That bummed me out.

If you don’t know about the epics of blog soup, a deliciously OP (Over Powered) explanation follows.
The comments below represent comments that I posted and those that failed to post to the websites and blogs that I visited. On occasion, they may represent Tweets, Replies, or Comments made on Facebook and other Social Media networks. Not everyone will appreciate the comments made to their post (I rarely suck up, brown nose or gush), but hopefully they’ll forgive me any offense (real or imagined) and they should love the serious link juice to blog and Twitter. This is not a noob’s blog.
I art one blogger who is-has serious histories and algorithms.
Luna Moth 3 Faryna May 2014
Without further ado…

Thank you for stealing my identity


Adrienne Smith writes about how spammers are using your identity to create back links. And sometimes, they forget to back link! Silly bots – tricks are for kids.

My comment

My heart goes out to you, Adrienne.

Spam is getting interesting, indeed.

The consequence of identity theft in this regard is typically unintentional. But even unintended consequences remain consequential – especially for the victims of identity theft. This kind of black hat activity, however, will only increase. Such is our dilemma.
Your prolific comments actually single you out as a preferable identity to use for black hat seo purposes. They hope that use of your identity will increase the value of the back link, discourage back link deletion and get past spam detection.One way you can make your identity a nuisance to spambots is by contacting the businesses/persons at the links and let them know that you hold them responsible for their sinister seo practices and that you will seek damages against them for their fraudulent use of your good name and reputation. If you are lucky, they will apologize and fire their trollish seo people.
If the business is unsympathetic, the next step involves a blog post and a lawyer. And it may involve a lawyer in the local region of that business. Such is the internets. With much benefit, there is much cost.

What’s right? What’s wrong? What can people get away with.

This is the unhappy conclusion of a world that celebrates moral relativity. Sometimes, things work your way. Sometimes, they don’t. But I wish it were otherwise. I would rather we were all led by Christ and that we acknowledged and repented of our own wickedness and all the wickedness of the world.

The Trial


Thomas Snow writes beautifully here. And that is no exaggeration.

My comment

Beautiful. Wonderful. THIS makes me feel alive. Thank you!

How do you measure success on Facebook?

[note: site is under new and untrusted management]

Jens-Petter Berget solicits opinions from social media pros on how they are measuring success on Facebook.

Update: Link has been removed in 2017 as Jens’ website seems to have gone spammy and rogue.

My comment

The cost of creating and maintaining relationships on social networks can be considerable. I see social marketers investing the equivalent of hundreds of dollars (or more) in one to one relationships that just aren’t feasible for corporate (big to small) online strategy.

Businesses want conversions and transactions at the cheapest possible price. The internet advertising and marketing mumbo jumbo suggests that that they can do it for pennies on the traditional ad spend dollar. But it gets worse. The social media people try to sell the imaginary numbers and benefits of social based on the recycled lies of online advertising.

None of which means that there is no value in online advertising and marketing. Or social. As Ted Rubin suggests, the conversation is most of the content in an online relationship.

Yet the cake remains a lie.


I’m a former IAB European National Director. So I’m not talking out my…

So my effort and measurement is based on a completely different model – a business model that may remind you of the business of the Ministry of Silly Walks.

Have I made impact in the minds, hearts and lives of the people that tune in to me?

Have I helped them work through their own self-deceits, delusions and vanities?

Have I helped them discover, see, and live out true love, truth, goodness and beauty?

The return is small but this is work for which we shall not count the cost.

Because this is the only work that is worthwhile.

10 Myths About MOBAS Debunked – Perhaps

Yomar Lopez addresses the hate growing around games referred to as Multiplayer Online Battle Arenas.
My comment

If you aren’t into games, you might wonder why you should care about MOBAs. But online games are a powerful segment of online business. In terms of growth, it may be second to porn.

Because people got time to kill. Because some don’t have work. Or can’t get work. Because some people need something more than what they got offline – love, acceptance, admiration, purpose, etc.

And if you say you know a little something something about the internets, you gotta know something about MOBAs, MMORPGs, FPSs, etc. You know what I’m saying!

Age and disinterest are not excuses. In the age of internets, we are all expected to know a little about everything.

Yomar really wants to tell you about how you can get in and get out of the MOBA experience with a little grace. Maybe, you can even retain some dignity and self-esteem too. But not really.

I just wish he’d focus on that. As for MOBA players – they’re seriously demonized. They breathe hate, contempt and hostility like it was air.


Demonized is not demonization. Demonized a la Derek Prince is kinda like possession but minus 360 degree head spins, levitations, glowing eyes, biblical boils, etc.

You know I love you, bro.

Authors and Twitter: You’re Doing It Wrong

C. E. Kilgore writes about the problem of faking it as a curator via Triberr, etc.

My comment

The cake is a lie.

I’m sorry you had to figure it out the hard way. But we all do – all who dare to dream. We all learn the hard way – unless we came to the game as a taker.

The problematic extends to all who hope to do something epic in social. Because the cake is a lie. Beyond the cake meta of social, the dynamic of reciprocity and all the dreams of pyramid schemes never works out like it should. For many reasons.

Mostly, it doesn’t work well because the effort is herculean – not to mention that it requires a serpent’s cunning. And even if this was all in place, the rewards are intensely insufficient.

But our lessons in online advertising and marketing are not over. Nor our disappointments.

Beyond our desperate need for reach, there is too much noise in social. Competing for attention is expensive – one way or the other. If you succeed in getting that one to 10 seconds of attention for which you fought tooth and nail, then the truth shall out: is your value to your customer explicit, intense and irrefutable?

Ironically, the above walkthrough represents another common and devastating error  – putting the cart before the horse.

The business model for books (as suggested by the New York Times’ bestseller list) is selling 5,000+ books per week. If what you are doing can’t go there, you may have a problem – if ever you dreamed of limos, five star hotels, big houses, elegant clothes, fancy cars, vip events, etc.

This Week and other Social Media DOHs

Geeks are all excited about the pending debut of the 12th Doctor (13th regeneration) on Season 8 of Doctor Who. John the Baptist almost wrote poetry about Ferguson. Meanwhile, we continued to mourn Robin Williams’ suicide and I still can’t get anyone from Revel Casino to talk to me about how they were supposed to pay for the damages done to my car by their valet people, but they are officially bankrupt. Obviously.

Hamas finally admitted that it’s own people abducted the Israeli teenagers and killed them. Christians in Iraq and Syria are being slaughtered, raped, robbed, displaced, etc. for being Christians. That includes the beheading of children in public places. The video of the beheading of a freelance, American journalist James Foley ignited American outrage. His ransom for 100 Million Dollars had not been paid. So much for the religious ideals of IS. But there’s not much in tears or outrage for the murder of helpless, Christian children. That bums me out. Maybe, it’s just too horrible for some people to think about.

I have no doubt that IS has brought a heavy curse upon their own heads, their people, and their nation. For God keeps all of His promises – the beautiful and the terrifying. It will go very badly for them and it will go badly for many generations.

The Christian solution, I imagine, is not to send soldiers to kill the bad guys – unless Jesus has shouted down from the heavens and no one told me. The Christian solution is for us to unite in repentance, praise, thanksgiving and prayer – we must plead with God for Him to bring peace to His peoples on Earth. One million people united in humility, hope and prayer to God, our heavenly father, will accomplish more than 100,000 soldiers on the ground, 10,000 missiles and rockets, ten billion dollars worth of air support, and ten million rounds of various ammunition.

What we got here is a lack of leadership, wisdom and love – political and spiritual.

Likewise, Ferguson would never have become what it did if political and leaders had stood with the people in solidarity and led them in mourning and healing. Ten million dollars of tax payer money in fancy military gear does not obtain anything resembling peace, justice or the American way.

The death toll of the Syrian Civil War approaches 200,000. Egyptian blogger and human rights activitst Alaa Abd El Fattah remains imprisoned. Thousands of Pakistanis overran the security barrier around the house of Pakistan’s Prime Minister and demanded his resignation. Ebola remains to be contained in Africa. Quakes surging around the Eyjafjallajokul volcano in Iceland.

The only thing that made sense (of everything) this week was Patti’s recitation of Keats on HBO’s 8th Episode of HBO’s The Leftovers. Coincidence?

Michael Robartes Bids his Beloved be at Peace by Yeats

HEAR the Shadowy Horses, their long manes a-shake,

Their hoofs heavy with tumult, their eyes glimmering white;

The North unfolds above them clinging, creeping night,

The East her hidden joy before the morning break,

The West weeps in pale dew and sighs passing away,

The South is pouring down roses of crimson fire:

O vanity of Sleep, Hope, Dream, endless Desire,

The Horses of Disaster plunge in the heavy clay:

Beloved, let your eyes half close, and your heart beat

Over my heart, and your hair fall over my breast,

Drowning love’s lonely hour in deep twilight of rest,

And hiding their tossing manes and their tumultuous feet.

Myself, I am not a believer in coincidence. Serendipity, however, is never recognizable to the foolish and proud.

God enlighten us, everyone. Soon. Actually, make that sooner…

Stan Faryna
22 August 2014
Fairfax, Virginia



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Steal this recipe for a better world. And other social media DOHs.

February 19, 2012

Steal this recipe for a better world. And other social media DOHs.

by Stan Faryna

Stan Faryna

Limahl, The Neverending Story

This was my intention. Now it’s my prayer. For you to steal my prized, secret recipe for a better world.

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Posthumorously [sic]: @danperezfilms @jasonyormark @thesneeze @CraigMcBreen @TMFproject #blogsoup

February 17, 2012

blog soup 02.17.2012

posthumorously [sic]: 
@danperezfilms @jasonyormark @thesneeze @CraigMcBreen @TMFproject

by Stan Faryna

Stan Faryna

Simon & Garfunkel, Sounds of Silence

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Wednesday’s Women: @angelamaiers @ardath421 @LisaPetrilli @tobeydeys @DabneyPorte

February 15, 2012

blog soup 02.15.2012

Wednesday’s Women: A Celebration of Woman

by Stan Faryna

Stan Faryna

Coldplay, Proof

1. The YOU MATTER Manifesto by Angela Maiers

Writes Angela:

My friend and mentor Seth Godin says, “only reason to give a speech is to change the world”, so that is the context and the inspiration I share this message and manifesto with you:

You matter.

These two words can change your mood, change your mind, and have the power to change lives and the world world if we understand and leverage them in the right way.

My comment:

Bruce Sallan’s promos for his #dadchat with Angela Maiers reminded me of Angela’s message and manifesto. So I experienced her again: her Ted talk and her manifesto. And, again, my heart was filled and my spirit, uplifted.

Listen to Angela at the Ted Talk. Listen with your heart. And be inspired.

Thank you Angela Maiers. Thank you for being you!

Subscribe to Angela Maiers’ blog.

Need more Angela Maiers? Check out the following:

The Courage to Teach

The 5 C’s of Passion Driven Leadership

The Power of Noticing

Whitney Houston and CeCe Winans, Count On Me

2. Expectations and Experience Are the New Competition by Ardath Albee

Writes Albee:

Due to the ease of accessing information online, a big part of what’s changed in the buying process are your customers’ expectations about the experience they’ll have along the way.

Because buyers can self-educate rapidly and much easier than the were able to in the past, they know more. In return for this education, they’ve raised the bar. They expect to continue to receive value each step along the way. And they expect it on their terms…

You’re no longer competing against the vendor with a similar product down the street. It’s the ability to exceed buyer expectations and provide a valuable buying experience that will determine the winner when the time comes to make a purchase decision.

My comment:

I found Ardath Albee via her comment on @BrennerMichael‘s blog post, Will Content Marketing Destroy Social Media. Her insight was all WOW!

And what she said on Michael Brenner’s blog applies to her own discussion on content strategy. Because engagement can’t just be all about your product and service. Great engagement has to have character.

The engagement has to be about them, the buyer, your potential or returning customer, and the human person. The experience, you design, therefore, must implicitly emphasize their relevance, significance, dignity, and agency in the world. Engagement must include the Courage to Teach. Great engagement has always taught and made us feel human again.

Need one example?

Note: If you don’t shed a tear watching this, you need help.

And, yes, what I’m saying is a tall order – especially for people trapped in the boxy mindset of commoditization, business, and fast transactions.

Part of the answer will be re-humanizing marketing with stories that illuminate the things that matter. Like people. Like you and me. And that is actually easy to do with the feeds-and-speeds content that Albee is worried about.

Something for Albee and you to consider. And I know she’ll turn it into Gold. You?

Thank you Ardath Albee. Thank you for being you!

Subscribe to Ardath Albee’s blog.

Need more Ardath Albee? Check out the following:

The Content Marketing Continuum: Part 1

Are Shorter Sales Cycles a Wake-up Call for Marketers?

6 Tips for B2B Vendors Becoming Publishers

Bette Midler, From a Distance

3. The Introvert’s Guide to Leadership by Lisa Petrilli

Lisa explains that introverts can be great leaders.

Introverts can…

1. Rally the troops and inspire their teams.
2. Create presence, be recognized, and rewarded
3. Be decisive and persuasive

That’s what Lisa is saying. And she says much more than that.

My comment:

I discovered Lisa Petrilli via Mike Henry of the Lead Change Group and Mike Henry via my wonderful friend, Dr. Jack King.

As an introvert myself, I have faced the challenges of leadership (and, yes, failed at times). Lisa provides rich insight into how introversion comes with treasures and strength that apply to great leadership, service, and contribution to the world.

Thank you Lisa Petrilli. Thank you for being you!

Subscribe to Lisa Petrilli’s blog.

Need more Lisa Petrilli? Check out the following:

Customer Experience is a Culture not a Project

5 Myths about Introversion from Harvard Business Review

Do Extroverts Have an Advantage in Political Campaigns?

Sarah McLachlan, Angel

4. Femurs and Philanthropy: A Legacy of Kindness by Tobey Deys

Writes Tobey:

Margaret Mead was a cultural anthropologist born at the turn of the 20th century who, throughout her 77 years on the planet, made remarkable contributions to the understanding of what, and why, we humans do the things we do. She was once asked by an interviewer: “What is the first sign you look for to tell you more about an ancient civilization?” (assuming Mead would suggest a broken pot or a primitive tool).

Her answer was surprising: a healed femur

Ms. Mead elaborated: “When someone breaks a femur, they can’t survive to hunt, fish or escape enemies unless they have help from someone else. Thus, a healed femur indicates that someone else helped that person, rather than abandoning them and saving themselves.

My comment:

I found Tobey Deys via her comment to a blog post by Lisa Petrilli. She mentioned something about being Yoda. She captured my heart with the metaphor. Just long enough for me to find my way to her blog. And, WOW, I loved where I landed.

Tobey throws out some ideas how we can contribute, give, and be true. Go read her blog post!

Thank you Tobey Deys. Thank you for being you!

Subscribe to Tobey Deys’ blog.

Need more Tobey Deys? Check out the following:

Just in Time for the Holidays

Einstein. Gandhi. And You. The World Needs You Now Because #YouMatter

Three Little Words

Aretha Franklin, Respect

5. Social Media Girlfriends and Dabney Porte

My comment:

I found Dabney Porte via a mention by Tobey Davis in her blog post, What’s the ROI of Nice? I recognized Dabney’s name from last week’s #Dadchat with @AngelaMaiers.

So I expect to hit a website and get into some blog posts. See if this is something I’m comfortable putting in Wednesday’s Women. But it doesn’t play out that way. I don’t find blog posts. What I find is an invitation to join Social Media Girlfriends.

You Are Cordially Invited to Connect And Engage With Your Social Media Girlfriends 24 Hours A Day, 7 Days A Week By Following #SMGirlFriends

A Video starts to play. And I’m thinking to myself: This is cool and enchanting.

And then: Ouf! I’m not a girl…

I finally realized there’s a link to a blog. But it seems Dabney and the girlfriends are working on things. That’s ok.

Anyway, my point in mentioning my experience of that landing page was that it was enchanting. And I can still hear the song playing in my head as I write this.

Also some words from the video. They are rolling in my brain.

It is because of this beautiful connection that we are changing the world… for the better.

That’s what social media is about. Us. Connecting. Ultimately, helping each other to change the world. Because each of us must tend this garden of life- faithfully, courageously, and gently. In our little ways. For the better. With a little help from our friends.

And, yeah, I hear another song in my head.

Thank you Dabney Porte. Thanks for the RT last week. And, most of all, thank you for being you!

Previous Celebrations of Woman:

Wednesday’s Women (ww004)

Featuring: @Bonnie_Greer @jaynalocke Yasmin Alibhai-Brown @kanter @biebert

Wednesday’s Women (ww003)

Featuring: @wordsdonewrite @bonnie67 @girlygrizzly @atugend @careyfuller

Wednesday’s Women (ww002)

Featuring: @brenebrown @carpathia16 @Nisha360 @Sandra305 @SusanMazza

Wednesday’s Women (ww001)

Featuring: @connectyou @JaneofAustralia @ElizabethKCross @MargieClayman @ginidietrich


If you think that this blog post sucks, let me know in your comment and don’t forget to include a link to YOUR favorite blog post.

If you think this blog post rocks, tell me why it rocks in the comment. “Awesome,””Great post,” etc. works for me. Don’t forget to include a link to YOUR most recent blog post.

Subscribe to this blog if you would enjoy keeping up with my thoughts and commentary. Like it, rate it and share it – if you want to give me some love.

Stan Faryna
15 February 2012
Bucharest, Romania


No fairies were harmed during the writing and publishing of this blog post.

Wednesday’s Women: @Bonnie_Greer @jaynalocke Yasmin Alibhai-Brown @kanter @biebert

February 7, 2012

blog soup 02.08.2012

Wednesday’s Women: A Celebration of Woman

by Stan Faryna

Stan Faryna

Ella Fitzgerald, Feelings

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Mixed Epiphanies: @Yogizilla @marcandangel @ginidietrich @tom_peters @marcus_baker #blogsoup

February 6, 2012

blog soup 02.06.2012

Mixed Epiphanies for a Monday

by Stan Faryna

Stan Faryna

Cheers Theme Song

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Stayin’ Alive: @BruceSallan @lilachbullock @Billy_Delaney @TheJackB @StartYourNovel

February 3, 2012

blog soup 02.03.2012

Stayin’ Alive: Pulp Fiction, Silly Walks, and TGIF!

by Stan Faryna

Stan Faryna

Bee Gees, Stayin’ Alive

1. The REAL Differences Between Men and Women, Part One by Bruce Sallan

Bruce says the sexes are different.

Maybe, they are. [wink]

My comment:

Garl Gustav Jung may have described a man’s soul in feminine-like terms. And a woman’s soul in masculine-like terms.

That said, let it be known that I have a good relationship with my inner, sexy, blonde. She’s a sex bomb. And a princess!

For example, I turn up the volume on my lap top and let the music play.

It starts with a little Haddaway: 

No laughing please. That includes you, Betsy.

After I have skipped around the apartment in my underwear, lifted my arms high, let my hair swing, and spun around a few times to Haddaway, I throw Seal up on the wide screen. 

Seal is so sexy! And Heidi, OMG!

I hold my lighter lit until my thumb has second degree burns. But I keep holding it lit. I don’t let the light die. Not me.

Then, I grab a pillow and bop the white chow chow on the head as Cyndi Lauper tells it like it is.

The white chow chow scurries to hide under the dinner table.

Did I hear a giggle? Don’t! Period.

I hop and skip to the bathroom, light a dozen mango-scented candles, dump two pounds of rose-scented salt into the jacuzzi tub and let the tub to fill.

By this point, Seal is back again on the wide screen. Because I feel amazing!

I’m back in the bathroom, swinging my shoulders to the beat of Seal’s song as I rub Kiehl’s Pineapple Papaya Facial Scrub in tiny circles across my forehead, around my eyes and lips, and under my chin.

I rinse off the Pineapple Papaya Facial Scrub and prepare Dr. Hauschka’s Cleansing Clay Mask.

Enigma’s Return to Innocence is playing now.

The tub is full. I turn on the jacuzzi jets. 

Rose fragrance fills the room as the water froths and bubbles. I close my eyes and imagine standing in the Bulgarian valley of the roses in the last week of May. Kilometers (miles) of pink Dasmascus roses about to bloom.

I step slowly in the hot water and then slide into the tub.

The world falls away. In the distance, I hear Enya’s Orinoco Flow.

I see the waves break against the bow. The sails flap and the boom throws starboard. I lean out over the moving water as the sunfish lifts and dances across the emerald ocean waves.

The sun sparkles across the water like the smile of God.

Eyes still closed, I reach over, unwrap a Mon Cheri, and touch it to my lips. I place it between my teeth and bite gently, enjoying chocolate, sweet liquor, and cherry in their separate flavors.

Vangelis’ Last Mohican comes on.

I kick up some water.

I shout out to my love:

You stay alive, no matter what occurs! I will find you. No matter how long it takes, no matter how far, I will find you.

I throw a bar of rose soap at a bottle of Yes-to-carrots shampoo. The enemy falls from the ridge to their death.

I throw a bar of L’Occitane Verbena at a bottle of Dr. Bronner’s Magical Peppermint soap. The enemy slides into the churning waters of death’s cup.

Enya’s May It Be plays.

I stretch. I feel myself alive. I feel gentle and pretty.

Then there’s a sound. A bubble rises to the surface. And it doesn’t smell so pretty.

Subscribe to Bruce Sallan’s Blog

Need more Bruce Sallan? Check out the following:

What Will I leave My Boys

Value, Money, Our Kids, and the Real World

Money Money Money and More Money

2. 7 Reasons Why Networking Is A Waste Of Time by Rob Brown

Rob Brown is guest posting for Lilach Bullock.

Rob suggests that the indiscriminate emphasis on networking is foolish.

My comment:

There is something amazing about connecting with other human beings. It’s uplifting. Our hearts and minds are often enlarged in the engagement. We discover ourselves through others. We discover others. The world!

If we are fortunate, we see the gift that the other is for us. And also fortunate – if they see the gift that we are to them.

Do to others as you would have them do to you. Luke 6:31

Regardless of the event, platform, or attendance, what really counts is your attitude, where your heart is, and your commitment to love, give, and shine. 

Curate people (not content), connect others with each other, and unleash the dreams and beauty of others to shine out in this world!

Thanks Lilach and Rob for the inspiration!

Subscribe to Lilach Bullock’s blog.

Need more Lilach Bullock? Check out the following:

Social Media Experts – How to spot the fake ones

Why you should be guest blogging

How Often Should You Write a Blog Post

3. Is this the year of video for blogging and marketing your business? by Billy Delaney

Billy is not the only one excited about Youtube. RWW hails YouTube as a change agent for global economic transformation.

Asks Billy:

This year I have read that Blogging is going to be taken over by video. Could this be true?

My short answer: No.

My comment:

Let’s get some things straight.

1. I like Billy.

I think Billy writes beautifully. Often, he lifts the curtain for us to see the fool behind it. And, sometimes, it is us. Last but not least, Billy shares with his head, hands, and heart.

I especially like his recent blog posts about the sinking ship, his hand me down iPhone 3GS, and breaking the egg in social media.

2. Billy is right! He’s right that if you want to speak to the world, you’ll have to do it in a way that’s easy to consume. And video is perfect.

3. The dawn of Idiocracy is upon us.

a. The proliferation of crappy and copyright infringed video and music will suck more than the proliferation of crappy writing and copyright infringed copy.

b. And most people will be ok with that. [laughing]

Billy is right on. If you want to engage people beyond your core service or business and direct interaction, video is as good as crack.

As I mentioned in a recent discussion on #kiwkchat, video is the obvious win-win if…

1. If you can afford to do it right
2. If it can be done to the level of your brand
3. If it can be done to the level of your customer’s expectations of your services/product/offer

I have had the opportunity to direct video production, serve as a creative director on video story production, write scripts and stories, and assist in the recording of voices, music, and sound. Without any formal education, training, or certification! But with some help from young professionals who knew a few things – but not all things.

Sometimes, it turned out ok-ish.

Ok-ish isn’t cheap. It was cheaper, of course, than going to a professional film maker slash advertising production company.

$15,000 for something ok-ish. I saved about $10,000 each time. I was thrilled about the savings for our self-promo work. And so were my clients when it was client work.

Did I mention that I already had a team of salaried graphic designers, illustrators and fine artists, and audio engineers for the software development that I was doing? Not to mention that I paid for professional consulting at “friendly” rates.

OK, yes, the proliferation of amateur and bad video has diminished our sensibilities and prolly we can get away with okish things easily for $10,000 a pop. And I know plenty of professionals that are ready to work with me on client work. These days, they’ll do a gig for about $15,000.

The Youtube platform also reduces these costs because if we are only talking about YouTube quality: the quality of picture and sound don’t require all of the art, technology, and skill that goes into something being presented well on a 50-inch or wider screen with 5.1 surround sound.

I am not a professional videographer. Nor am I a professional film maker. I’m all about the online thing and, yes, it is also true that everything happens online. Anyway, I do have friends that serve Hollywood and the like. And they don’t think I’m talking out of my ass.


How come no one ever wonders how a nobody like me got background vocals from Robert Pattinson, the male lead of the hit movie Twilight, for my podcast, Do not be afraid?

So, let’s say you find someone who agrees to make you 12 videos/year for $84,000. For something ok-ish. If your market is 10s of millions (or more) of customers, it would be stupid not to do it. Or if you want to market to 10s of millions of potential customers. OR if your revenues are 10s of millions of Dollars or Euros.

But even if that’s your situation, it’s prolly something you’ve never done, and you don’t saddle up on new expenses justlikethat [sic].

So here we are, Billy, me, the Jack B (aka Abigail), and Dr. Jack King for example and our economics aren’t in the tens of millions. Not yet. [grin]

What are we going to do?

That’s a lot of hats for one man (or woman) to wear: camera man, graphic artist, video editor, sound engineer, script writer, creative director, producer, and director. And, honestly, I think it’s ridiculous to try to wear that many hats, myself. They just don’t sit well (or topple) on the crown.

What are we going to do?!

Collaboration is the only right answer.

What can you do for the professional videography team? Something that makes it worth it to his/her team to do things with you?

Sometimes we’re looking so hard for a competitive edge… that we will champion a vorpal sword that will, snicker snack, and cut our hands off.

Or toes.

Perhaps, that explains my silly walk.

Oh- below is an unfinished video that I worked on last year. It has a long, long way to go yet.

Subscribe to Billy Delaney’s Blog, Social Tango

Need more Billy Delaney? Check out the following:

What happens when you place a potential customer before an actual one?

Getting an Education vs Getting Learning!

Ever Feel Like This When You Go Onto The Social Media Stream?

4. How An Ugly Toe Turned Into A Great Opportunity by Abigail Van Buren (aka The JackB)

Explains Jack:

Sunday afternoon I got out of bed and my legs gave out from under me. It was mutiny most foul and I haven’t a clue why it happened.

But, more importantly, Jack gives thanks:

Thank you universe. You have given me more than I shared and more than I realized.

My comment:

Writes Jack:

Sometimes, pain leads to something better.

Perhaps, it all depends on what we do with that pain.

Do we correct the course? Fill the sail? Turn right more often than spinning around and around?

It’s something to think about.

Subscribe to Abigail Van Buren’s blog, The Jack B.

Need more Abigail Van Buren? Check out the following:

Blogging Should be Like Great Sex – Fun!

How To Deal With Mean Girls & Mean Moms

How 3,000 Sycophants Made One Man A Better Blogger

5. I Remember All the Fleas On My Back by J.M. Bell

Bell concludes:

The Elephant Grandmaster would stomp the emissaries’ balls if she got wind of the incident.

Luciano Pavarotti, Placido Domingo, Jose Carreras, Nessun Dorma

My humble contribution:

“Jiggerface, yeah, how’d he get a face like that?”

I know she was wondering that too. Maybe, it was the new crocodile which wasn’t so new since the new crocodile had been around for at least a nickel’s worth of years.

“Just kill him, bring me his beady face and fat head, and you can have the chick or the car,” she replied and stomped her heavy foot.

“I want both,” I told her as I tossed her a peanut.

The salty peanut distracted her.

“We’ll talk about it,” she said as she swallowed the peanut.

“It savors if you chew,” I suggested. Then, I made a gesture as if about to toss her the brown bag of peanuts.

“Ok-ok-ok. Chick and car. Just do it,” she gasped.

I tossed it to her. She put her face in the bag.

“You know, the peanuts are free at Five Guys,” I laughed. But she was too busy stuffing her face to hear my contempt.

Subscribe to JM Bell’s blog, Start Your Novel.

Need more JM Bell? Check out the following:

What can Monty Python teach you about writing?

What can Woody Allen teach you about writing?

What can Darth Vader teach you about writing?


If you think that this blog post sucks, let me know in your comment and don’t forget to include a link to YOUR favorite blog post.

If you think this blog post rocks, tell me why it rocks in the comment. “Awesome,””Great post,” etc. works for me. Don’t forget to include a link to YOUR most recent blog post.

Subscribe to this blog if you would enjoy keeping up with my thoughts and commentary.

Stan Faryna
03 February 2012
Bucharest, Romania


No fairies were harmed during the writing and publishing of this blog post.

Wednesday’s Women: @wordsdonewrite @bonnie67 @girlygrizzly @atugend @careyfuller

February 1, 2012

blog soup 02.01.2012

Wednesday’s Women: A Celebration of Woman

by Stan Faryna

Stan Faryna

No Doubt, I’m just a girl

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