Like online strategy, mobile marketing is a complex mix of technologies, business skills and interactive sensibilities. Obviously, the mobile phone is the most important communication solution out there. As the Adidas All-Star Mobile Experience shows, mobile interactive is a wave that will carry far into the future.
Below is a news clip about the Adidas All-Star Mobile Experience.
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Advertising and Marketing, Business and Economics, Interactive Advertising Bureau, Online Strategy (biz and politics) | Tagged: Adidas, All-Stars, brand awareness, Bucharest, channel, customer feedback, customer profile, IAB, IAb Europe, Interactive Advertising Bureau, Isobar, Los vegas, MMS, mobile experience, mobile interactive, mobile marketing, mobile messaging, MOVO, NBA, Neighborhood America, online, online strategy, Shakespearean Sonnet, SMS, Stan Faryna, strategic mix, traffic | 
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