Cammie Dunaway and The E*TRADE baby

February 5, 2008

Five cent tour for Patsaks:

Youtube clip (link) of the E*TRADE baby and my take on the value of online strategy helps advertisers digest the high cost of a Super Bowl ad placement

Cammie Dunaway, former Yahoo! CMO and now head of marketing for Nintendo Americas, takes online strategy fifty yards down the field for a touchdown.

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Cammie Dunaway and marketing

Cammie Dunaway, former Yahoo! CMO and Nintendo strategist, believes marketers must rethink what they have been doing. Her advice: understand the consumer as an individual, integrate marketing strategy, and use more online media. User engagement and customer behavior are important in getting it right. Pushing information to a general audience is outdated.

The proliferation of media, Dunaway believes, has helped marketers remove the guessing from previous marketing strategizing. Most of all, she explains, it provides “the ability to really get to the right consumer at the right time with the right message in ways that you couldn’t in the past.”
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