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Bruce Springstein, Glory Days
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Ron Elwell, CEO of Swoop, an online ad platform, says that engagement has been declining over the last decade.
Engagement rates with display ads are now below .09%. Read the rest of this entry »
6 Comments | 
Advertising and Marketing, Blogosphere and Internet, Social Web | Tagged: advertisers, bloggers, contextual solutions, CTR, engagement, publishers, Ron Elwell | 
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