Does Design Matter? And other social media DOHs
by Stan Faryna
Fellow blogger Ralph Dopping asks if design matters when you are buying a toaster. Read it here:
The higher cost of a well designed product, Ralph suggests, deserves a second chance – even if the price tag stabs you in eye. Because there’s a chance that the functionality of the design may represent benefits (for you) which may or may not be immediately obvious and useful to you.
All of which reminds me of a frequent and recurring conversation that comes up when someone new visits with me in my home office.
The conversation usually begins like this:
Them: I like this chair. It’s [interesting, cool, and makes a statement]. Where did you get it?
Me: It’s made by Poltrona Frau. The company that does the leather upholstery for Ferrari – among other things. It’s called a Hydra armchair.
Them: FERRARI?! It must be expensive. How much was it? $1,000?
Me: $5,000. Each.
At which point, the person recognizes that their curiosity about the price was inappropriate.
Or, if they lack tact, they say that they would never spend that kind of money on a chair, that they could never imagine having the kind of money that would allow them to make such a purchase decision as I have made, OR they ask me if it’s the best fucking chair in the world.
My favorite armchairs for sitting, however, are not the Poltrona Fraus. They are also “design” products – leather upholstered, cubic in form, but they cost about $500 each. They were made by a currently bankrupt, no name company in a bad neighborhood of Bucharest. Those well designed arm chairs are in the living room and they have resisted heavy wear and tear for ten years. And, I suppose, they shall go another ten years. Or longer – if I rehabilitate them.
I once put a Poltrona Frau Hydra armchair in the living room – it did not take kindly to wear and tear. It was yellow and the color of the leather faded on the arms in two years. In three years, the leather began to wear noticeable in places. And, then, that poor thing suffered from the affections of my then toddler son.
Johnny loved the Poltrona Frau – a testament to the proposition that good design, like art, can appeal to all ages regardless of prejudice.
The Poltrona Fraus in my home office, however, serve different purposes. These armchairs inspire and provoke the imagination, they are fire starters to passionate conversations, and they make an authoritative statement. About design, mostly. But, perhaps, the Poltrona Fraus also tell a compelling and interesting story about me, what I know, what I have done, and what I can do.
Perhaps. Function and value should never be overstated.
The question, however, does design matter?, is an important question – especially to those of us interested in a successful online strategy – online presence, online advertising and marketing, websites, blogging, ecommerce, etcetera.
Good design matters. It goes beyond the first impression. It goes beyond the look and feel. It is an end to end matter. Good design, however, is not perfection.
Regardless of your design insight (or lack thereof), your own resources will determine how and when you can apply design solutions to the various present or impending challenges at hand.
Too often, the lack of resources which we (you or I) bring to the design of whatever we are doing – will, unfortunately, overstate the following:
- who we are not
- what we have not done, and
- what we can not do
What’s your junk saying about you, your business, your product, or your services?
25 October 2012
Other quick meditations of online strategy, social media, design and everything else: