India or Eastern Europe for Outsourcing?

October 27, 2007

In Bablion we trust… no one:

India and Eastern Europe are touted as low cost, high quality providers for outsourced software and web development. This is old news. The bargain that was once true became less true when the multinationals went there and the press started talking about these moves. Although cost savings can still be had and for a few more years; the risks increase proportionate to the expected savings.

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India or Eastern Europe for Outsourcing?

When Western Europeans ask my opinion about whether India or Eastern Europe is better for outsourcing software and web development, my preference is for the often ill-mannered Eastern Europeans. And, yes, Indian manners can be impeccable. But it’s better to suffer frequent complaints, bad attitude, and grumbling than meet with unexpectedly unsolved problems as the deadlines come and go- twice.
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Internet Advertising Bureau Must Address Problems in Online Advertising

March 5, 2007

Keeping it honest

Millions are spent sending out messages, but almost nothing is spent on reviewing the results. It happens as often in traditional media as in new media – if not more so in the latter. It’s a problem in online advertising that allows kids to make great money, charlatans to succeed and confidence games to abound.

Below, a little Johnny Cash to set the tone of this blog post

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Although most online advertising agencies do hope this problem will continue for many more years to come, I do not believe this ongoing failure to be in the best interest of the industry. Credibility, not blind faith and enthusiasm, will drive what I believe to be the most exciting communication channel ever to key to communication and marketing strategy.

Advertisers are not completely to blame for the lack of campaign measurement. Of course, they don’t want to spend money that they don’t have to spend. On the other hand, it’s easier for young upstarts in online advertising to talk about millions of impressions or clicks. Impressions and clicks, however, don’t really describe the impact of a campaign.

More importantly, it’s almost impossible for young upstarts or advertising heavyweights to provide deep business analysis of the sales and marketshare performance as it is related to their online campaigns.
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