Q: Is revenue from online display advertising a dead end for bloggers?

March 6, 2012

Q: Is revenue from online display advertising a dead end for bloggers?

by Stan Faryna

Stan Faryna

Bruce Springstein, Glory Days

Ron Elwell, CEO of Swoop, an online ad platform, says that engagement has been declining over the last decade.

Engagement rates with display ads are now below .09%. Read the rest of this entry »

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Is Social Media for Me? A Guest Post by @BetsyKCross

October 15, 2011

Is Social Media For Me? 
by Betsy Cross


Erasure, Take a Chance on Me

Foreword by Stan Faryna

Of all the things that can own us, shame is the greatest of these. It stands in the way of opportunities, relationships, and self discovery. Shame counsels us to speak softly (or not at all) lest our ignorance become known to others, to enjoy the lawn from the sidewalk when we should be running across it barefoot, and, worst of all, to play our cards (or not play at all) or else.

Or else.

Or else what?

Most of us have seen Brené Brown’s TED talk about vulnerability and whole-heartedness. If you haven’t seen it, you can see it here. Against your and my better instincts, Brown demonstrates that vulnerability is as beautiful and uplifting as it seems terrible.

If connection is what being human is most about as Brené Brown argues, we cannot connect without vulnerability. Brown explains in her TED talk: we have to let people see us, we have to be us, and we have to feel the feelings that we feel.

Betsy Cross is herself struggling with being vulnerable in social media. She also see others struggling with vulnerability. She observes the social media game of falsified connections, superficial engagement, and an underlying desperation for people to connect to other people. The underlying desperation to connect, she notices, is an apparent contradiction to the vast and immediate opportunities provided by the various social networks.

What’s up with that?!

The most obvious problem is the lack of vulnerability, transparency, and authenticity of even veteran social media professionals and influencers. The old guard teach new comers how to do online relationships in a manner that correlate to measurement, analytics, and infographics. But what passes for social media etiquette does not fully address peoples’ need for deeper connections. It doesn’t help people build things that last – neither life-long friendships nor online communities. Betsy is right when she questions standard social media process.

I am reminded of Emily Dickinson who wrote in a letter: Friends are my estate.

At the end of my days, if I shall compare online friendship to a million silvery ships passing at warp speed among the stars (a breathtaking sight to be sure), my estate will be as cold and barren as the terrible distance between the stars.

Although a newcomer to social media herself, Betsy embraces vulnerability and speaks whole-heartedly in this guest post. She’s worried that she doesn’t have all the answers. I am honored that she is doing it here on my blog.

Hers is an act of courage and vulnerability. She wanted very much not to take this step, but she did. And I am proud of her for doing so.

Thank you, Betsy.

Stan Faryna
Bucharest, Romania
15 October 2011

Erasure, Always

Read the rest of this entry »


Engage a person. And other social media dohs! 5 minute therapy.

June 23, 2011

You’re not alone.

Open your mind. Surely, it’s plain to see…

If you are going to get anything out of this blog post, you’ll need to say it with me:

I’m not alone.

Stop!

Say it with your mouth. If you can do it without disturbing the peace, say it loudly.

I’m not alone.

If you are too proud to say with your mouth, you’re never going to get social media. Or life. Or love! That’s just the way it is.

Last chance to save your soul…

I’m not alone.

Open your heart.

Let love penetrate. Trust me on this for five minutes. Because I don’t want your money. Buy yourself something nice. Or give it to a worthwhile cause.

Here’s some music – if you need a little help. Pump up the volume. You can read on while you listen to the music.

ATB – You’re Not Alone

Less than an hour ago, I received a tweet from Jessica Northey:

@Faryna I love your profile pic/avi! it’s gorgeous! also the love the photo on your blog. Is that your son?? he’s sooooo cute!!! 🙂 xo

I replied:

@JessicaNorthey Jessica: Wow! You know how to engage. I can think of no better first tweet engagement than yours just now.

And I meant exactly what I said. I also followed up with two more tweets:

@JessicaNorthey Here’s a pic of me and my son, Johnny http://www.facebook.com/photo.php?fbid=450901373414&set=t.704673414&type=1&theater

@JessicaNorthey Just read your About on fingercandymedia.com. You are amazing. How do you do it all?! Do you sleep? <smile>

This is a beautiful start to engagement. It is an encounter of two hearts – and minds and whole persons. Curiosity, excitement, encouragement… and lots of other good stuff. It’s all there.

How do you engage?

Engagement happens when you understand that you are not alone and you honor the others that share this world with you. Because the ideas, insights, or inspirations shared through social media come from real people. Sometimes.

Engagement can not be counted in the number of tweets, retweets, page views, referrals, shares, likes, etc. Because in true engagement, we don’t know where it ends. It can also transcend time and space.

What about those real people out there? In life as in social media, people are the bottom line as much as you are the bottom line.

Yes, you are the bottom line of amazing. Don’t you forget that!

Stan Faryna
23 June 2011
Bucharest, Romania

If you’d like to connect with me, follow @Faryna and tweet me up on Twitter: http://www.twitter.com/faryna

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About Stan Faryna

Mr. Faryna is the founder and co-founder of several technology, design and communication companies in the United States and Europe including Faryna & Associates, Inc., Halo Interactive, and others.

Stan Faryna served as a Global Voices author and translator. Global Voices is a non-profit global citizens’ media project founded at Harvard Law School’s Berkman Center for Internet and Society, a research think-tank focused on the Internet’s impact on society.

His political, scholarly, social and technical opinions have appeared in The Chicago DefenderJurnalul NationalThe Washington TimesSagarSaptamana FinanciaraSocial Justice Review, and other publications.

Mr. Faryna also served as editor-in-chief of Black and Right (Praeger Press, 1996), a landmark collection of socio-political essays by important American thinkers including U.S. Supreme Court Justice Clarence Thomas.

Copyright

Copyright 1996 to 2012 by Stan Faryna.

Here’s my fair use policy for my content: If you want to share my content with your own audience, you may quote a brief excerpt, if and only if, you provide proper attribution (Source: The unofficial blog of Stan Faryna) with a direct link to the source. Generally speaking, as long as you are not acting as an agent or on behalf of a corporation or institution, I am not interested in any payment for the quotation or use of a complete article. Nevertheless, you may not republish or translate the entire article without my written permission. Send your request for permission via Facebook. Or tweet me up me on Twitter.