Guest Post: The Steve Jobs Way by Michael McKinney

March 26, 2011

Guest Post by Michael McKinney

Apple is on a roll and we want to know how Steve Jobs does it. The Steve Jobs way is, in a word, passion.

Passion drives his perseverance and momentum through setbacks.
Passion obliges his attention to detail.
Passion necessitates his intense focus.
Passion fuels his outbursts.
Passion compels him to encourage those around him.
Passion urges him to compete with himself.
Passion informs his decisions.

Passion is the “magic.”

 

Steve Jobs

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