If you don’t know about the epics of blog soup, a deliciously OP (Over Powered) explanation follows. …
The comments below represent comments that I posted and those that failed to post to the websites, blogs, videos and streams that I visited. On occasion, they may represent Tweets, Replies, or Comments made on Facebook and other Social Media networks. Not everyone will appreciate the comments made to their post (I rarely suck up, brown nose or gush), but hopefully they’ll forgive me any offense (real or imagined) and, yes, they should absolutely love the rank-link juice to blog and Twitter. This is not a noob’s blog and some have even said that my seo game is fierce as it is sweet. …
More about blog soup at the end of this post.
Google says point blank, dogmatically, and in bold…
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You can make money without doing evil.
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Does Google’s shutting down Google Reader bear reflection upon the ten things that Google knows to be true?
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Shutting down Google Reader disconnects people, prevents them from sharing, and changes the game on several levels for many stakeholders. But is that evil?
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What is evil?
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Wikipedia doesn’t give an illuminating definition of evil.
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Myself, I have always considered evil as the deprivation of the dignity of a thing – especially a deprivation of the dignity of the human person. Life, liberty and the pursuit of happiness, for example, are universally considered basic to the design and identity of a human being. That which threatens deprivation (or actually deprives us) of our good exercise of this existential property by intention, therefore, is unmistakably evil.
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Murder, theft, lies, supernormal taxes, unjust laws, unbounded ambition, and adultery are conspicuous and patent examples of evil – recognized alike by the ancient shepherd and modern cosmopolitan. Most of us (myself included) participate in evil to some degree – more often than we may want to admit to ourselves. It is unfortunate…
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But as much as is at stake in Google’s shut down of Google Reader – the deprivation of a free service (once provided at Google’s expense) does not appear to be evil. Even if the deprivation causes harm.
Untimely cancellation of a free service or feature is, in fact, the territory and culture of the proverbial free lunch.
The shut down may encourage us, however, to reflect on Google’s motives and brand.
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Googles’ decision, for example, seems to contradict other Google truths. Are these paradoxes a symptom of incompetent management (Kitchen Nightmare) or a conspiracy of brand?
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Focus on the user and all else will follow.
There’s always more information out there.
Great just isn’t good enough.
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Ultimately, if the moral arc of Google’s character is profoundly problematic, perhaps we should consider the alternatives and disempower the capricious, authoritarian throne that Google seems to pursue.
The more important lessons, nonetheless, are clear:
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Users of freeware, beware.
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Don’t build your dream, business, mission-critical process, product or service on freeware.
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If you’re not paying for it, it’s not a tangible asset. At best, it’s a hack (cheat).
Google search results changed this week. Yes, the pages are cleaner. Lighter. You may or may not be a fan of white design – that’s your problem. Anyway, the new look may or may not be what sticks. But that’s not the big deal. In fact, the design change was a distraction.
The big deal is that Google is ranking pages and relevance somewhat differently this week. And SEO experts still don’t know what to say or how to game the new factors. Despite the hush, last week’s update to Google’s new Panda search ranking algorithm has had the kind of impact on business that is garnering lawsuits against Google. Read the rest of this entry »
Posted by Stan Faryna 
Follow me on Twitter: @Faryna