A Brief History of Making Lots of Money Online

April 5, 2011

A Brief History of Making Lots of Money Online

by Stan Faryna

Stan Faryna plays Castleville

 

Back in Black, AC/DC
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Old School

Back in 95 (1995), there was an excitement about the internet that bubbled and foamed like an uncorked bottle of fine champagne. Online entrepreneurs (netpreneurs) were aiming for million dollar exits. Those were fast times. It was a race and no one knew anything for sure – not even Harvard MBAs and McKinseyites who tried their luck at prophesy and online savvy.

Enthusiasm, hubris and dream substituted for a complete lack of insight and caution.

Not unlike what people are doing now, we were putting our dreams and ideas out there. Some of us even had traffic. I had 100,000+ unique visitors per month with an average of 10 pages viewed per visitor. But I couldn’t monetize that traffic. Nor could others. Online advertising, as we know it now, would take five years to start thinking about how it would capture the online potential. Read the rest of this entry »