Community- and user-generated content is key to online community building

September 18, 2012

Community- and user-generated content is key to online community building

by Stan Faryna

Stan Faryna

Do you want to know how duh the big boys are. I’m talking about Facebook, Linked in, Playdom, Zynga, etc.

They continue to fail to provide a social platform where users and communities can create a platform around them – a platform that is meaningful to them. MySpace (what’s that?) had the right concept but, yeah, they failed big time in the execution.

And the gurus, evangelists and pundits of Web 2.0, the social web, web standards and online community are just as full of duh too. Because they continue to fail to advocate, advance and lead the needed change – 12 years later.

Actually, you don’t have to be big, cool or “expert” to contribute to the fail. You just have to do nothing.

But just because we all failed yesterday or today, that doesn’t mean we all have to keep on failing into the foreseeable future.

Sometimes, we just need a reminder.

Below are some examples of what I’m talking about. Keep in mind, however, that although my examples are for a so-called social game, what I’m talking about here applies to every kind of online service and business.

………………………………………………………………………………………………………………………

Omega Guild logo for the Marvel Avengers Alliance game

Category:

Identity

Design Requirements:

1. Emphasize player achievement and excellence in the Omega Guild.

2. The Guild is identified with Omega letter in-game.

3. Keep it simple. Simple as in powerful – not simple as in childish.

Unresolved Problem:

No way to display the Guild art on players profiles or in Guild Tournaments.

Work-around:

To be used by MAA Omega community outside of the game: FB Profile Covers, Fan Pages, Group Covers, etc.

Notes:

No! My picture is not part of the logo. It is part of the preview watermark.

Marvel Avengers Alliance: Omega Guild Logo

………………………………………………………………………………………………………………………

Omega achievement honor for the Marvel Avengers Alliance game

Category:

Recognition

Design Requirements:

1. Create a badge based upon the military insignia shoulder patches worn by high officers in the field.

2. Align the concept with Future Foundation artwork, the Marvel Mutant Storyline, science, and achievement.

3. Something old, something new, something borrowed, and something abstractly multi-cultural.

4. Icon needs to boldly and clearly represent the player accomplishment and contribution to community.

5. Integrate elements of the Omega visual identity.

Unresolved Problem:

No way to display the Guild art on players in-game profiles

Work-around:

To be used by MAA Omega community outside of the game: FB Profile Covers, Graphic Presentations, etc.

Marvel Avengers Alliance: Player Generated Content: Centurion Honor    

………………………………………………………………………………………………………………………

Graphic Presentation for an Omega Achievement Badge

Category:

Recognition

Design Requirements:

1. Create value-added content for an enhanced Guild experience and player experience of community

2. Integrate the visual identity within the Marvel story and the larger, more important, human drama

3. Inspire and encourage excellence, honor, and community

Unresolved Problem:

There is no Guild-based Gallery for artwork, descriptions, and Guild-only conversation in the Playdom.com MAA forum.

Work-around:

Keep on putting the idea out there and hope that some players actually demand the proposed game content.

Marvel Avengers Alliance: Player Generated Content: Centurion Presentation

………………………………………………………………………………………………………………………

Game content for the Marvel Avengers Alliance Game

Category:

Game Content Proposal

Design Requirements:

1. Create a visual and intellectual concept that is potentially likable by players and profitable for Game Company

2. Recreate the visual context of game content

3. Visualize the proposed game content

4. Bonus points for suggesting mutually-beneficial business alliances and partnerships

Unresolved Problem:

Game Developers do not seem to acknowledge or respond to player-generated game content

Work-around:

Keep on putting it out there and hope that some players actually demand the proposed game content.

Marvel Avengers Alliance: Deploy Reward: Six Shooter Latte

Stan Faryna
16 September 2012
Bucharest, Romania

Advertisements

How you and I are going to change the world

June 27, 2012

A tutorial on how to give great comments

and feedback 

that send out big, world-changing waves

by Stan Faryna

New Featured Item: The Galactic Herald Iso-8 Jewel (Fan-made)

Marvel Avengers Alliance: Galactic Herald Iso-8 Jewel

How to save the world

This is a demonstration of how social media has changed how business is done.

It may also be a demonstration of how people can make change in the world through online community and action. The latter depends entirely on you and, yes, everyone else within the online reach and attention of these words. If you want to change the world for the better, you have to collaborate with others to make it happen.

You have to take personal responsibility and ownership of the desired change. You can’t just sit it out and hope for the best. And if you don’t have a pressing cause that you are personally motivated to see happen today, you can help someone else who has a cause that needs your support.

Michael Jackson, They Don’t Really Care About Us

Read the rest of this entry »