It’s NOT the economy, stupid!

July 23, 2009

This is the same Netbridge that IAB Europe and Alain Heureux were so enthusiastic to support despite much evidence that IAB should not. This is the same Netbridge whose online and software investments were mismanaged by Orlando Nicoara, Silviu Sirbu, Vlad Stan.
This is the same Netbridge that operated the misleading traffic reporting service, Traffic.ro. It’s the same people who sold unreliable and improperly supported online advertising management systems (Ad Server). It is the same holding group that is rumored to cost cut with pirated software and pitiful salaries. The list of scandals, cheats, and failures is long.
This is the same Netbridge that Romanian journalists could not expose because their publishing groups were so closely tied with Netbridge and all of Netbridge’s bed fellows in the Romanian online advertising industry: AdEvolution, Imedia, MediaPro, Oligvy, Webstyler, Zenith and many, many more.
Implicating one, implicates all.
As I have written previously, I predicted the fall of Netbridge’s online group. Bad business is not sustainable. catastrophe is inevitable.
The failure to provide value to industry and market is not sustainable as a way of doing business- not even online.
It is a pity and especially for the foreign investors whose capital was misused and mismanaged by doi lei smechers.
Online advertising in Romania is at a dead end. There’s no one to trust. Worse, there is littel to no value in online advertising in Romania for the advertiser- except Google. Unfortunately, you can count the Google professionals on one hand.
Let us not forget Alain Heureux, President of IAB Europe, and IAB Europe, the trade association responsible for promoting the growth of the interactive advertising markets in Europe. Heureux and IAB Europe legitimized the bad guys. And so also IAB USA’s then international liaison. Heureux and IAB are not just guilty by association.
I am very pleased to see this house of cards begin to fall. Only when it has fallen down completely can there be a chance for entrepreneurs and investors to build an online advertising industry that is better, trustworthy and sustainable.

Below, Johnny Cash, Five Feet High and Rising

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Romanian Online Advertising Industry is FUBAR

Recently, the Romanian courts decided to suspend the activities of certain online holdings under Netbridge Investments SRL and New Century. According to reports, the online media and advertising giant owes one million Euros to unpaid web property clients.

This is just the tip of the iceberg. And it has nothing to do with the global economic downturn- even if journalists would like you to believe such a convenient lie. Ultimately, it’s about bad business, the failure to provide value and service, and a whole lot of hustle.

This is the same Netbridge that IAB Europe and Alain Heureux were so enthusiastic to support despite much evidence that IAB should not. This is the same Netbridge whose online and software investments were mismanaged by Orlando Nicoara, Silviu Sirbu andVlad Stan.
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Tell that long tongue liar… sooner or later

February 17, 2008

Five cent tour for Patsaks:

If the Democratic leadership continues to hide behind sorry excuses for neutrality and fairness, card-carrying Democrats across America may become disillusioned with the Party. They know Barack Obama is a man that can win the presidential election. They know that he comes to the American people with more than a message of hope; he is a man of action. Democrats need their Party leaders to come out and lead the victory march- carrying the Illinois prophet on their shoulders.

Obama wins hearts and minds

The popularity contest has been decided; Barack Obama has won the heart of the American liberal. And he will make headway with disappointed conversatives and the religious right as well. No one can deny the upper hand of the silver tongued prophet from Illinois. His message of hope has gone as far to even touch the hearts and inspire the imagination of Europeans and other observers.

It has been a long time since the American people were this excited about a Party nominee, presidential election or about a presidential candidate. Americans and the world want an American president that brings empathy, courage, will and justice to the presidential office. Barack Obama appears to have all that and much more.
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How to evaluate the value of an online business in Romania

August 10, 2007

Through the Interactive Advertising Bureau Romania (IAB Romania), I have received several queries about how to evaluate the value of an online business in Romania. The answer is an interesting problematic. However, I shall endeavor to provide my honest opinion of the current situation. But I’m not quite sure how my colleagues in Bucharest will feel about my candor.

Below, something relevant from Bob Dylan to set the tone of my honest opinion.

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Internet Advertising Bureau Must Address Problems in Online Advertising

March 5, 2007

Keeping it honest

Millions are spent sending out messages, but almost nothing is spent on reviewing the results. It happens as often in traditional media as in new media – if not more so in the latter. It’s a problem in online advertising that allows kids to make great money, charlatans to succeed and confidence games to abound.

Below, a little Johnny Cash to set the tone of this blog post

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Although most online advertising agencies do hope this problem will continue for many more years to come, I do not believe this ongoing failure to be in the best interest of the industry. Credibility, not blind faith and enthusiasm, will drive what I believe to be the most exciting communication channel ever to key to communication and marketing strategy.

Advertisers are not completely to blame for the lack of campaign measurement. Of course, they don’t want to spend money that they don’t have to spend. On the other hand, it’s easier for young upstarts in online advertising to talk about millions of impressions or clicks. Impressions and clicks, however, don’t really describe the impact of a campaign.

More importantly, it’s almost impossible for young upstarts or advertising heavyweights to provide deep business analysis of the sales and marketshare performance as it is related to their online campaigns.
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