Why did you publish a #zombie book?

July 27, 2017

by Stan Faryna

Stan Faryna

Valerie Lioudis, author of the zombie thriller, Aftershock: A Collection of Survivor Stories, asked me to write about how authors can use social media to market their books.

VL Aftershock.jpg

Valerie specifically wanted me to write for the authors that participate in the Reanimated Writers Zombie Fiction Fan Group on Facebook. I’m flattered by Valerie’s request and I hope I don’t disappoint her and Kevin. Because before I can get into the process and tasks, I have to get into the purpose. If the purpose and grit is lacking, there really isn’t any need to proceed further.

So I must ask you, fearsome author, why did you publish a book?

You published your book for it to be read, enjoyed and praised. By many. More than 100. Maybe, 5000. OR you have published a book for the wrong reasons.

Of course, many often say, just write. Others, write for yourself. In other words, write to understand you and, perhaps, benefit from truthful self-examination. Maybe you can fix you. Heal you. Find the path to a better you. Certainly, writing can help you do these things.

But once you have an ambition to publish your writing, you seek to be known. You seek to be trusted, preferred over others, honored, praised and otherwise rewarded. You want to matter to others. Me too.

Even if you possess talent, technique and style (however challenging they are for you to achieve in your work), these are not sufficient to get known. And, truth be told, a published book is not the accomplishment today that it was 100 years ago. In fact, anyone can publish a book today. And everybody seems to be doing it too!

Who will buy your book?

People need to see it to believe it. They need to believe it is worthy of their attention and time before they will taste it and see for themselves if it is good. Your book needs to be brought to market and it needs to succeed in a fierce competition among other books and, often, among better written books than yours.

It’s great, for example, that the zombie market is huge. Last year, there were over 12 million total viewers of The Walking Dead. But how will your book get to that market of zombie fans?

Screen Shot 2017-07-26 at 8.53.19 PM.png

Your book is competing for the attention of readers against 500,000+ new Indie books per year – not to mention all the books published by the industry leading publishers with their long experience and proven strategies for selling and marketing books. Today, an accomplishment is selling 5,000 or more copies within five years of publication.

Of course, there is some accomplishment in writing a book fit for publication. But the line between fitness and self-humiliation has been blurred much by the celebration of self-publication. And what self-respecting adult prizes a participation trophy?!

But those with purpose and grit will succeed in the serious accomplishment with a modest financial investment. Under $1200. Do not think, however, that it’s easy to compete against millions of dollars of marketing and ad spend of the top 20 publishers. That would be some really bad maths and poor common sense on your part!

With much, enduring and persistent effort to market your books and build positive and mutually beneficial relationships in social media, you can become known. My friend, business professor and author, Mark Schaefer swears it in his best selling book, Known.

MS Known

Building positive and mutually beneficial relationships may not be why you are on social media. It may not be how you do social media. That’s something we can easily fix if your purpose is to be an accomplished author.

Since I find that most learning is actually happening when there is doing, therefore, I will only continue to write further on this subject if I see 20 retweets and shares of both of the following tweets and posts. Even if there is not enough of you do so easily, encourage your friends to retweet and share. Because that’s how social media savvy is done.

Click the link below and retweet the tweet from your Twitter account.


Click the link and like and share the post from your Facebook account.


Stan Faryna
26 July 2017
Fairfax, Virginia

P.S. The conditions for a second blog post were met. Here’s the link to it:


Have you heard about my novella, Francesco Augustine Bernadone?

“This fast and furious LitRPG, sci-fi book packs a punch like Saitama, the One-Punch Man, while giving us haunting glimpses of the near future and our existential predicament. With subtle hints of Dostoyevsky, Tolkien and The Walking Dead, this story is more delicious than the world’s greatest chimichanga. Sorry, Deadpool.”



FAB ebook cover 200


Programmatic, native and other social media DOHs

February 28, 2014

Programmatic, native and other social media DOHs

by Stan Faryna

Stan Faryna

Pharrel Williams, Happy

Mixed metaphors are not to be trusted.
A word must bear some relation to truth. That’s how trust is won.
Mad money makes liars, thieves and pirates of educated, well-meaning and despicable fools, equally.
But me, I’m happy. Because I don’t have to lie, anymore. Nor do you. It’s simple. Love!
Love and make the first object and beneficiary of your love, Truth.
Stan Faryna
27 February 2014
Fairfax, Virginia

Beyond advertising, social, and IBM. And other digital DOHs.

April 17, 2012

Beyond advertising, social, and IBM. And other digital DOHs.

by Stan Faryna

Stan Faryna

IBM’s 2009 report, Beyond Advertising, was said to be a feast. Download it here. But if it was a feast, it was a feast of leftovers. Think Thanksgiving – or, more precisely, the three day old leftovers of Thanksgiving. And that was in 2009!

The Beauty of Pollination

Read the rest of this entry »

Making Lots of Money on Yuwie?

April 18, 2008

Below, some beautiful and exhilarating music for your reading. Polovtsian dances from Alexander Borodin’s opera, Prince Igor. Performed in this clip by the Berliner Philharmoniker and conducted by Seiji Ozawa.



Make Lots of Money

Less than a year online, another social network platform is slotted for takeoff on the runway of success. It’s called Yuwie. Based on open source technologies used by MySpace and others, Yuwie allows users to customize profiles, import videos and pictures, blog, easily make friends with Yuwie members, make clubs, and interact with their Yuwie group of friends.

According to Alexa, the Internet traffic keeper, Yuwie is one of the top 500 most trafficked websites. But what’s driving the popularity of Yuwie is not its features and cheap dressing on an open source solution. It’s the business model. Yuwie ‘s business model is based on sharing advertising revenue with its users. Remind you of MLM? Yup. Yuwie is MLM. And the so-called unwashed masses of online users like that idea a lot.

People like it so much that Yuwie boasts almost 600,000 registered users within nine months of going online. It went online in July 2007. According to my estimates, Yuwie has about 3,000 active users on the website at any given time. If Yuwie is lucky, they have about 200 users that are so active that those users spend four hours or more per day, everyday, on Yuwie.

Revenue Sharing

Some critics are horrified by Yuwie’s seemingly indecent revenue sharing plan. Revenue sharing seems to some to be a contradiction to the spirit of social networking. Although name brand companies and rock star developers are championed on Wall Street (NYSE), Hyde Street (London), and elsewhere for the unrealistic cash value of their social networks, the same financial analysts suggest that social networking, users, and money should not mix. That it’s vulgar.

Those critics are terribly mistaken.

Yuwie has problems, but the concept of sharing advertising revenue with users is not one of Yuwie’s problems. In fact, not sharing advertising revenues may become a big problem in the near future for MySpace, Facebook, HighFive, and Linkedin. Web 2.0 without users is nothing more than Web 0.0 (game over).

Already, Yuwie is capturing on MySpace, Facebook and Youtube defections and recruitment at a rate of thousands of users per day.


That’s not to say that Yuwie doesn’t have all the ear marks, tell tale signs, and stink of a hustle, scam or pyramid scheme. In fact, Yuwie promises users some very abstract concepts on how users can earn money from page views. Yuwie also seems to deliver less than a little of the cash it gets from advertising. Worse, most of Yuwie’s ads represent cheap bulk ads handled by the same weasels that do spam and spyware. Despite these often discussed problems, Yuwie users seem to be more forgiving than any other user base.

By the skin of the founder’s teeth (Korry Rogers), Yuwie just barely avoids being defined as a scam or pyramid scheme. However, many suspect Yuwie to be a scam and a scheme. Using Yuwie’s website and services costs nothing; anyone can register and get started without a credit card or paypal account. In my opinion, Yuwie’s users might benefit from paid premium services. But let’s leave that rant for later.

In a BBC News feature on Yuwie, Korry Rogers seems to suggest that Yuwie users can make between 400 and 500 dollars per month. In Yuwie introduction videos, it is also suggested that it is possible for high performance users to build up to incomes as much as $5,000/month. After corresponding with active Yuwie users, I found there are very, very few people who have been known to make thousands of dollars in a single month. Most people are self-reporting earnings a lot less than they had expected.

Pyramid Principle

Yuwie earnings include earnings based on referral or downline activities. According to an article in the UK’s Guardian, earning on the downline can reach down to 10 levels of referral’s referrals. However, few users are reporting having downlines past level three at this early stage. The bigger problem, explains one active Yuwie user, is keeping the downline focused on the recruitment, mentoring, and creation of interesting content that will generate sufficient page views.

Below, some more background music. Cold Play, See You Soon.



Yuwie Earnings

Yuwie earnings are based on pageviews lasting from three to five seconds each. These pageviews generate the ad impressions that Yuwie provides to advertisers and online ad networks. A user’s pageviews include both the personal pageviews of the user (looking at other people’s profiles and content AND those pageviews of the user’s profile and content made by others. As most realize, building a strong downline seem to be key to Yuwie earnings. Alone and single-handedly, the most hard-working user may not get $20/month for 16 hours/day of Yuwie contact building.

Best Practices

According to some of Yuwie’s most successful earners, building a successful Yuwie practice and downline requires six things:

1. Coming into Yuwie with a group of 12+ persons committed to roughly two to four hours per day through a two year effort, come hell or high water…

2. Developing ongoing insight into common issues, the big challenges, and Yuwie-user best practices

3. Converting insights into strategy, methods and practices that can be easily adopted by the group and effectively used by every level of the downline

4. An attitude of experimentation and open-mindedness to trying out new methods with the patience and understanding that most of this will not pan out as individual experiments

5. Technical support to develop scripts and other tools that will enable automatic realization of Yuwie connections, etc.

6. Determination of each individual to succeed in developing a powerful downline and their empathic ability to provide morale support for the other members of the group.

Imho, any business is likely to succeed with such a force behind it.

Case Study

Myself, I’m interested in making a case study of Yuwie and I’d like to form a group of 24 persons (ideally, half that never had any experience with Yuwie but are interested in it and half that may already be involved in Yuwie). Whatever happens will happen.

I am mostly interested in the experience of users across the long haul. Such a case study may provide me with the needed insight to strengthen a business plan that I am developing for a new kind of social network service. This doesn’t mean that I won’t participate actively in the group’s work. In fact, I can provide several of the needed factors to ensure we are doing everything we need to do for this group to succeed.

With the help of a top Yuwie user, I have set up my Yuwie profile and achieved a high level performance (1000 Yuwie friends and 16,000 page views) within 15 days with no more than two hours spent on Yuwie per day. I am told that the average user would accomplish the same results in three months with 2x to 3x the hours spent per day.

For example, I have retained a top Yuwie earner that is providing consulting to me on best practices and common problems. I’d like to get started with this next week. What about you?

If you would like to join me in this online adventure in network marketing, please let me know by contacting me through Buzzfuse or Linkedin.

If you would like to learn more about Yuwie, click here. OR read more about Yuwie in my Yellow Brick Road series, click here.

Below, some beautiful piano music. Helen Grimaud plays the first movement of Beethoven’s Piano Sonata No. 17, The Tempest.



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Stan Faryna
April 16, 2008
Bucharest, Romania

FEED UPON posts about moby, the electronic pop star, and me:

>> Easter Pilgrimage to Bucovina (A Four Part Recollection)
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>> Bucharest and Chestie
>> New moby album coming out, Last Night

Or, perhaps, you may be interested in my other posts:

>> Get Good Coffee – Know how to make a great cup of coffee?
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About Stan Faryna

Mr. Faryna is the founder and co-founder of several technology, design and communication companies in the United States and Europe including Faryna & Associates, Inc., Halo Interactive, and others.

Stan Faryna is also a Global Voices author and translator. Global Voices is a non-profit global citizens’ media project founded at Harvard Law School’s Berkman Center for Internet and Society, a research think-tank focused on the Internet’s impact on society.

His political, scholarly, social and technical opinions have appeared in The Chicago Defender, Jurnalul National, The Washington Times, Sagar, Saptamana Financiara, Social Justice Review, and other publications.

Mr. Faryna also served as editor-in-chief of Black and Right (Praeger Press, 1996), a landmark collection of socio-political essays by important American thinkers including U.S. Supreme Court Justice Clarence Thomas.


Copyright 1996 to 2008 by Stan Faryna.

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