Why everyone in social and digital is talking about online community.

Why everyone is taking about online community.

by Stan Faryna

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Everyone in social media and the digital ecosystem seems to need or want an online community. Or do they? Do we? Do you?

What is online community? There are many answers out there. Here’s several links if you want to start thinking about it: Wikipedia, O’Reilly, João Alves,  OsakaBentures, and Nancy White.

If the ambition is for attention and permission to future attention, however, is community necessary?

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Madness, Our House

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Is Social Media for Me? A Guest Post by @BetsyKCross

Is Social Media For Me? 
by Betsy Cross

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Erasure, Take a Chance on Me

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Foreword by Stan Faryna

Of all the things that can own us, shame is the greatest of these. It stands in the way of opportunities, relationships, and self discovery. Shame counsels us to speak softly (or not at all) lest our ignorance become known to others, to enjoy the lawn from the sidewalk when we should be running across it barefoot, and, worst of all, to play our cards (or not play at all) or else.

Or else.

Or else what?

Most of us have seen Brené Brown’s TED talk about vulnerability and whole-heartedness. If you haven’t seen it, you can see it here. Against your and my better instincts, Brown demonstrates that vulnerability is as beautiful and uplifting as it seems terrible.

If connection is what being human is most about as Brené Brown argues, we cannot connect without vulnerability. Brown explains in her TED talk: we have to let people see us, we have to be us, and we have to feel the feelings that we feel.

Betsy Cross is herself struggling with being vulnerable in social media. She also see others struggling with vulnerability. She observes the social media game of falsified connections, superficial engagement, and an underlying desperation for people to connect to other people. The underlying desperation to connect, she notices, is an apparent contradiction to the vast and immediate opportunities provided by the various social networks.

What’s up with that?!

The most obvious problem is the lack of vulnerability, transparency, and authenticity of even veteran social media professionals and influencers. The old guard teach new comers how to do online relationships in a manner that correlate to measurement, analytics, and infographics. But what passes for social media etiquette does not fully address peoples’ need for deeper connections. It doesn’t help people build things that last – neither life-long friendships nor online communities. Betsy is right when she questions standard social media process.

I am reminded of Emily Dickinson who wrote in a letter: Friends are my estate.

At the end of my days, if I shall compare online friendship to a million silvery ships passing at warp speed among the stars (a breathtaking sight to be sure), my estate will be as cold and barren as the terrible distance between the stars.

Although a newcomer to social media herself, Betsy embraces vulnerability and speaks whole-heartedly in this guest post. She’s worried that she doesn’t have all the answers. I am honored that she is doing it here on my blog.

Hers is an act of courage and vulnerability. She wanted very much not to take this step, but she did. And I am proud of her for doing so.

Thank you, Betsy.

Stan Faryna
Bucharest, Romania
15 October 2011

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Erasure, Always

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Who knew that Seth Godin was a prophet of doom!

Who knew that Seth Godin was a prophet of doom!
by Stan Faryna

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Judy Garland, Over The Rainbow

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Backyard Monsters: Game Play 1.4

Backyard Monsters: Game Play

by Stan Faryna

Below, Coolio, Gangster’s Paradise:

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Looking for CastleVille cheats, a Castleville guide, Car Town cheats, Go Fishing cheats or Marvel Avengers Alliance walk throughs? Click the orange text links.

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Backyard Monsters

As I mentioned in a previous post on Backyard Monsters , the apparent genius of The Casual Collective’s most popular game, Desktop Tower Defense, is that there’s a million ways to get it wrong. Or almost right. I also mentioned that Backyard Monsters doesn’t accomplish that same emphasis on creativity, choice and failure.

While Backyard Monsters arguable stands out among Facebook games in terms of game play, throughout my blog posts on Backyard Monsters, I have proposed that this game can be better without breaking the bank. David Scott and his team at The Casual Collective (CC for short) just need to think through future updates with three things in mind: venture capital, business objectives, and game play.

In terms of game play, what Backyard Monsters has going for it now is a great start. Dave and the team deserve kudos. The next step in developing this game into the purple, cash cow (a la Arrington and Seth Godin) that will open up the next level in venture capital funding for CC is not far from their grubby reach. <grin>