Do not stir up love before it’s own time. Song of Songs 2:7

March 28, 2012

How to get the most out of social media. And other social media DOHs.

by Stan Faryna

Stan Faryna

My friend, Saul Fleischman, writes about the features that Google Plus needs to compete as a social media platform. In my opinion, Saul proposes features which would up the game value of the app. Saul has a passion for the social game and opportunity – a passion that I admire about the man.

Read Saul’s proposals for a better Google Plus here: http://osakabentures.com/2012/03/facebook-robs-google-plus-both-fall-short

The success and sustainability of a social media platform, however, will not be determined by the advantages it provides to the social gamer.

Superiority of social service is determined by the opportunities and use that the average netizen can utilize. I’m not saying that the volume of registered users is relevant. I am saying that the volume of daily users and user to user interaction is key to a platform’s health and value. That’s why Facebook games are critical to Facebook’s strategy. Some suggest Facebook games drive 50% of the network’s daily log-ins, usage, and user to user interaction.

Superiority must also relate to how well a platform empowers people to connect, communicate, share, and collaborate with other people. All platforms attempt to address this function in terms of managing one-to-one and one-to-many relationships, but none of them do it brilliantly.

Despite all the hype, Pinterest miserably fails in this regard. That doesn’t mean it will fail. But if Pinterest succeeds, it means that online relationships are trending toward increasing superficiality. If I felt just a little bit snarky, I would list all the cool kids that failed to notice Pinterest’s major defect.

Today, Twitter, Facebook, Linkedin, blogs, and websites continue to stand out as the most usable and useful of social media platforms. They are not silver bullets, but they are staple in any social media and/or online marketing strategy – commercial, personal or otherwise. Their value to you, of course, is belied in the quality of the relationships you have with other people on those platforms – not follower count, likes, comments, page views, etc.

Metrics, analytics, and data of any kind are often misleading without a deeper sense of context and dynamics. Data, in fact, does not easily convert to knowledge, prudence, or wisdom. You can watch 10,000 movies in your lifetime, but it will still be unlikely that you write a great movie script like Frank Capra’s It’s a Wonderful Life, replace Anthony Hopkins in a remake of Silence of the Lambs, or direct a better remake of Guillermo de Toro’s film, Pan’s Labyrinth.

Contrary to popular superstition, data is not a commodity.

As my friends, Jack and Billy say, have fun with social. They and many others take what they do seriously enough to show up on schedule, make their presence felt, contribute to conversations, and make relationships. If you still have time and attention to build relationships with people on another social platform, go for it. But the last thing you should do is stretch yourself thin across a dozen major and minor networks where you leave no foot print on hearts and imaginations.

Digital footprints are often nothing more than sand castles that wash away with the tide.

Postscript:

Looking over my shoulder, I see the wind has blown the pages of a book open. Coincidentally, it offers wisdom on this subject:

Do not stir up love before it’s own time. Song of Songs 2:7

Stan Faryna
28 March 2012
Bucharest, Romania

Feedback

If you think that this blog post sucks, let me know in your comment and don’t forget to include a link to YOUR favorite blog post.

If you think this blog post rocks, tell me why it rocks in the comment. “Awesome,””Great post,” etc. works for me. Don’t forget to include a link to YOUR most recent blog post.

Subscribe to this blog if you would enjoy keeping up with my thoughts and commentary. Like it, rate it and share it – if you want to give me some love. Oh yeah – if you have pinsanity, feel free to follow me on Pinterest: http://pinterest.com/faryna

Advertisements

Link whores, sluts and pimps- Oh my!

March 1, 2008

Five cent tour of Bablion:

The ambiguous and prolific guidelines for building traffic to a website, blog or other online activity leads to mistakes, dark suspicions and a volatile Web 2.0. Questions of right and wrong are debated, people argue unnecessarily, flame wars break out, and an unfortunate humor about it all evolves into sometimes funny and sometimes hurtful pejoratives and slurs such as ‘link whore’ and ‘slut’. Such disreputable and despicable slurs are last things you want to accomplish with your online marketing strategy.

Whores, sluts and pimps

The term, ‘link whore’, sounds adult, sexy, dirty, despicable, and disreputable. Link whores are alternatively referred to as link sluts OR, more commonly, sluts.

Most likely, you or your company wouldn’t like to be refered to as a link whore. Or slut- whatever your gender or business (escort companies, of course, might enjoy such fun). Unless you happen to be kinky.

Or, unless, you drove a Ferarri, Brabus super-car or pimped Dacia… chilled out in the VIP only section of five star restaurants and clubs like Fratelli… drew bugs on your quantum-processing laptop- while ignoring beautiful specimens of the opposite sex trying to engage you in flirtatious conversations and rewarding business opportunities.

Who cares what people say about you when you have all that!
Read the rest of this entry »