2007 Report on the Romanian online advertising industry

June 23, 2007

Bad Boys

Before things get better, things are going to get worse. The Romanian online advertising industry has four challenges to overcome before it will overcome the lackluster revenue performance and mistrust- two problems that have made foreign investors and advertisers hesitant to make big moves. Unfortunately, we will not see much headway until a challenger comes to Bucharest with 20 million and takes the bad boys by surprise. That may be just enough to flush out the rats.

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Shhh! Consumer behavior is changing

December 24, 2004

Five cents buys you this in Bablion:

Regardless of the lack of imagination of traditional media sellers, the marketplace has gone through three major shifts- shifts which most Romanian businesses don’t understand. Huges shifts in consumer behavior are occuring, resulting from online search, shared customer experiences and rising expectations. These three online forces will evolve and drive this shift harder and faster. Unfortunately, few (if anyone) will try to harness these changes in the short run- especially not traditional media providers.
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