What’s wrong with your social strategy?

March 19, 2014

What’s wrong with your social strategy and other social media DOHs

by Stan Faryna

Stan Faryna

Mint Royale, Singing In The Rain

Nassim Nicholas Taleb writes:

The most unconvincing [statements] are those in which you patently… try to enhance your status without contribution.

The measure of your contribution will be evaluated by it’s real time value (currency) to your audience – not your own self-deceiving imagination of value.

Here’s five rules that I used in the past when developing and planning a social or online 0strategy:

1. Value is proven only by exponentially increasing factors (not one out of three and not geometric rates of growth): attention, interactions, and head count of a target audience.
… 
2. If you have no audience, you provide no value.

3. Buy your initial audience; buy a target audience that will and can immediately benefit from your proposed “value” – not bots or just anyone. You can buy a list of leads, data, etc.

3. It is always cheaper, better and faster to have others raise your status in the eyes of your target audience. Admiration requires the recognition of unexpected and rare superlatives.

4. The organic growth and success model typically results in loss, failure and despair; none of which represents a reasonable expense (cost of doing business) or investment.

5. Organic growth and success is faked, frequently and successfully. Everybody loves a good story tacked to evident success. This is a warning – not a prescription.

If you learned something of value from this blog post, tell no one about me.

Stan Faryna
19 March 2014
Fairfax, Virginia


Self-promotion, value and other social media DOHs

August 22, 2013

Self-promotion, value and other social media DOHs

by Stan Faryna

Stan Faryna

4MIN News August 22, 2013

Etta James, At Last

Papilio glaucus Eatern Tiger Swallowtail and Buddleia butterfly bush Faryna

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Sex and Reciprocity. And other Social Media DOHs

March 25, 2013

Sex and Reciprocity. And other Social Media DOHs

by Stan Faryna

Stan Faryna
ATB, Ecstasy

Marjorie Clayman reflects here on the triumphs and defeats of the Medici as an inspiration for social media success. It may even apply to gaming. And sex? Yes, sex too.

Wealth, power and influence – for the obvious reasons – will always be interesting.

But I have occasionally wondered whether or not the meek, the poor in spirit, and the pure of heart can profit by the ways and means of the wealthy, powerful and influential. Are these ways and means the rising tides that can lift small boats?

This was, in fact, the hope, promise and merit of capitalism.

Reciprocity, itself, is a greater challenge than we may care to admit – especially when everyone, equally, wants something for nothing.

However, if reciprocity is to be providential and reciprocal, it must provide an equity in results – not action.

The economics of sex should be fairly obvious in regard to results and satisfaction. I hope you can forgive me for not illustrating the intimate details of our expectations, results and satisfaction. But I would like to imagine that you get my point.

Likewise, if you mention me on your Facebook fan page and bring me to 50,000 eyes, my mentioning you on your fan page to 100 eyes is not a reciprocity. Reciprocity requires me to commit myself to liking a 100 posts (or more), supporting your posts with encouraging comments for months and months AND sharing your posts across Facebook, G+, etc. across a year.

Who does that?! Who tries?

Sadly, it is the rare individual who pays his/her social debt. And rarer for the individual who pays it gladly. And this, I fear, is why more people do not succeed in their ambitions – social, game-wise, friendship, or everlasting love.

Alas- even the meek, the poor in spirit, and the pure of heart seem to lack a basic understanding of economics. And equitable reciprocity.

Of course, I could be mistaken. But I also could be a little bit right.

Stan Faryna
25 March 2013
Fairfax, Virginia


When your best is suck. And other social media DOHs

February 5, 2013

When your best is suck

And other social media DOHs

by Stan Faryna

Stan Faryna
 …
Among the many splendid things to be received from the blogosphere and elsewhere is… beauty.
Yes, beauty. It glitters greater than gold. It shines brighter than diamonds. And no amount of cash can make a slave of it.
Recently, Anthony Wilson, one of the bloggers I follow with much enthusiasm, shared a poem by Galway Kinnell. The title is Saint Francis and the Sow.
Wilson also writes wonderful things. He shares beauty with us. Writing about the goodness of sharing poetry, the blogging poet bemoans the lack of poetry shared.
My hunch is that the social contract we forge with each other when sharing poems, whether in person, or on email, or on blogs, is vastly underrated as a mechanism for cultural transformation
Like most complaints, it is a gentle call to action. It is one that spoke to my heart. Thank you, Anthony.
And reading Kinnell’s poem that Wilson has so generously shared on his blog, I wanted to share it with you. But for reasons different than Wilson’s reason.
I want to share Kinnell’s Saint Francis and the Sow with you because when our best is suck, when our ambitions, broken promises and failures are a mountain of dirt, we are the sow. As pigs, of course, we may not be deserving of pearls. Just as Christ himself has said. Matthew 7:6
But as Kinnell’s poem reminds us, even a sow wants, receives and is uplifted by blessings. Beyond it’s intelligence and comprehension. More importantly, beyond all its apparent ugly.
And I was uplifted and blessed. It is my hope that you shall also be uplifted and blessed by this poem below.
Stan Faryna
05 February 2013
Fairfax, Virginia

Saint Francis and the Sow

Galway Kinnell, Selected Poems (Bloodaxe, 2001)

The bud

stands for all things,

even for those things that don’t flower,

for everything flowers, from within, of self-blessing;

though sometimes it is necessary

to reteach a thing its loveliness,

to put a hand on its brow

of the flower

and retell it in words and in touch

it is lovely

until it flowers again from within, of self-blessing;

as Saint Francis

put his hand on the creased forehead

of the sow, and told her in words and in touch

blessings of earth on the sow, and the sow

began remembering all down her thick length,

from the earthen snout all the way

through the fodder and slops to the spiritual curl of the tail,

from the hard spininess spiked out from the spine

down through the great broken heart

to the sheer blue milken dreaminess spurting and shuddering

from the fourteen teats into the fourteen mouths sucking and

blowing beneath them:

the long, perfect loveliness of sow.


What the bleep can you do with a G+ Community?

December 11, 2012

What the bleep do you do with a G+ Community?

And other social media DOHs.

by Stan Faryna

Stan Faryna

Annie Lennox, Why

What’s missing in the new G+ Community?

Below is my short list:

1. Documents and Document Management

2. Gallery and Image Management

3. Pinned Posts

4. Drop Down Linked List of Recent Uploaded/Modified Documents (left column)

5. Drop Down Linked List of Recent Uploaded/Modified Images (left column)

6. Drop Down Linked List of Most Commented on Posts (left column)

7. Drop Down Linked List of Most Liked Posts (left column)

What’s your short list?

Stan Faryna
11 December 2012
Bucharest, Romania


Zombies, Self Defeat and Consequence. And other social media DOHs.

November 3, 2012

Zombies, Defeat and Consequence.

And other social media DOHs.

by Stan Faryna

Stan Faryna

Moby, Natural Blues

Self Defeat

Something is not going where you want it to go. Not fast enough.

It’s not taking you where you expected to get.

Social Media. Blogging. Your job. Your relationships. Whatever.

You have dreams and vision, but the long road of hope smells like fingers – as Bill Dorman has said.

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Are You Epic or Epidemic or [bleep]? And other social media DOHs

October 30, 2012

Are You Epic or Epidemic or Just Talking to Yourself?

And other social media DOHs!

by Stan Faryna

Stan Faryna

A lot of people talk to themselves. Twitter helped that along more than anything I know. But blogging is right up there. And, duh, social media in general.

If anything proved The Dunning-Kruger Effect, it was Twitter and, maybe, Justin Bieber. So the last laugh is on Dunning and Kruger because they never saw that coming. Or recognized it – after the train came and went.

Where was I?

Oh yeah – talking to yourself in public is now socially acceptable behavior. Corporations and brands are doing it too!

Isn’t that crazy?!

Ingrid Michaelson, The Way I Am

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Does Design Matter? And other social media DOHs

October 25, 2012

Does Design Matter? And other social media DOHs

by Stan Faryna

Stan Faryna

Fellow blogger Ralph Dopping asks if design matters when you are buying a toaster. Read it here:

Does Design Matter when you are buying a Toaster?

The higher cost of a well designed product, Ralph suggests, deserves a second chance – even if the price tag stabs you in eye. Because there’s a chance that the functionality of the design may represent benefits (for you) which may or may not be immediately obvious and useful to you.

All of which reminds me of a frequent and recurring conversation that comes up when someone new visits with me in my home office.

The conversation usually begins like this:

Them: I like this chair. It’s [interesting, cool, and makes a statement]. Where did you get it?

Me: It’s made by Poltrona Frau. The company that does the leather upholstery for Ferrari – among other things. It’s called a Hydra armchair.

Them: FERRARI?! It must be expensive. How much was it? $1,000?

Me: $5,000. Each.

At which point, the person recognizes that their curiosity about the price was inappropriate.

Or, if they lack tact, they say that they would never spend that kind of money on a chair, that they could never imagine having the kind of money that would allow them to make such a purchase decision as I have made, OR they ask me if it’s the best fucking chair in the world.

My favorite armchairs for sitting, however, are not the Poltrona Fraus. They are also “design” products – leather upholstered, cubic in form, but they cost about $500 each. They were made by a currently bankrupt, no name company in a bad neighborhood of Bucharest. Those well designed arm chairs are in the living room and they have resisted  heavy wear and tear for ten years. And, I suppose, they shall go another ten years. Or longer – if I rehabilitate them.

I once put a Poltrona Frau Hydra armchair in the living room – it did not take kindly to wear and tear. It was yellow and the color of the leather faded on the arms in two years. In three years, the leather began to wear noticeable in places. And, then, that poor thing suffered from the affections of my then toddler son.

Johnny loved the Poltrona Frau – a testament to the proposition that good design, like art, can appeal to all ages regardless of prejudice.

The Poltrona Fraus in my home office, however, serve different purposes. These armchairs inspire and provoke the imagination, they are fire starters to passionate conversations, and they make an authoritative statement. About design, mostly. But, perhaps, the Poltrona Fraus also tell a compelling and interesting story about me, what I know, what I have done, and what I can do.

Perhaps. Function and value should never be overstated.

The question, however, does design matter?, is an important question – especially to those of us interested in a successful online strategy – online presence, online advertising and marketing, websites, blogging, ecommerce, etcetera.

Good design matters. It goes beyond the first impression. It goes beyond the look and feel. It is an end to end matter. Good design, however, is not perfection.

Regardless of your design insight (or lack thereof), your own resources will determine how and when you can apply design solutions to the various present or impending challenges at hand.

Too often, the lack of resources which we (you or I) bring to the design of whatever we are doing – will, unfortunately, overstate the following:

  1. who we are not
  2. what we have not done, and
  3. what we can not do

That sucks…

What’s your junk saying about you, your business, your product, or your services?

Stan Faryna
25 October 2012
Bucharest, Romania

Other quick meditations of online strategy, social media, design and everything else:

Professional brand (yours) and other social media DOHs

Sustainable Failure

The Future of Blogging is Hot Magenta


Professional brand (yours) and other social media DOHs

October 22, 2012

Professional Brand. And other social media DOHs.

by Stan Faryna

Stan Faryna

The consideration of personal brand here reminds me of a question that I often revisit.

What makes a professional brand exciting to me?

And admittedly, I often get to the same chicken and egg conundrum.

Where is the priority? Existing relationships or value proposition.

This is not either/or – success and results demand both. Seemingly, equally.

Existing relationships can be a powerful indicator of recognized, proven value.

Value proposition invites and sustains connection, interest, and engagement.

When I consider a potential employee’s or business partner’s online presence, I want to see shares, reach, connection, engagement, and contribution (professional and otherwise). Buzz – not so much.

But I also want to see something that sets them apart and represents their intelligence, curiosity, character, collaborative capacity, and, for lack of a better term, humanity.

The later are the best indicators of the real value and resources they can bring to an organization or project(s).

For example, I would hire or work with Jack Steiner in a heart beat – if the results demanded that collaboration. And not just Jack.

Need a list?

Breakthrough professional insight – is awesome, but breakthrough insights are as rare as Osmium.

Independent thinking – irreverent opinion and skepticism is often mistaken for independent thought; the substance of rain-making, critical, independent thought, however, will never resemble molecular acid.

On the other side of the coin, pink bunnies and strident positivity never proliferate as measurable advantages, added value, or results. In fact, the pink bunnies have an uncanny pattern of trending toward death marches, failure, repeated failure, sustainable failure, and/or a high casualty count.

Creativity – but don’t bring your crayons or the naiveté of the grade school artist to the table. There is no vacant space on my fridge, thanks. If it doesn’t address or solve my (or our) problem, keep it on your fridge and do something better.

Passion – not to be mistaken as a license for licentious self-expression, unending self-defeat, or exhibition of behavioral issues that will get in the way of our collaboration. Be real and, sometimes, be the fool that battles windmills – this will recommend your courage and sincerity. But do not drool.

Vulnerability – as in own up to your mistaken opinions and failures, say your sorry, and give honor to those who deserve your recommendation. As often as you can! But do not paint a self-portrait that suggests you are a ticking time bomb. Or just another zombie.

The later only invites head shots – if you didn’t know. [grin]

Stan Faryna
22 October 2012
Bucharest, Romania


How I opened a can of whoop a$$ on the Hulk. And other social media DOHs.

October 8, 2012

I opened up a can of whoop a$$ on the Hulk

And 3 other social media DOHs.

by Stan Faryna

Stan Faryna

Eye of the Tiger

I opened up a can of whoop a$$ on the Hulk. But you don’t have to take my word for it. I gots screenshots.

And knocking down the big boys has a lot to do with social media and making bank (someday-somehow).

How else are you going to grab for more reach? More eye balls? More views?

So I killed the big guy in two shots. But I wish I could have done it in one shot.

That would have been epic!

Survivor, Eye of the Tiger

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