Social Shopping, Open Sky and other social media DOHs

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by Stan Faryna

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Mumford and Sons, I will wait

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Social Shopping

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Social shopping is all bout building and supporting online communities around amazing products and services. As a business strategy, it can provide multiple competitive advantages for business owners. The model can also provide significant value to customers via recommendations, reviews and rewards – not to mention that a common shopping experience provides subject for social interaction and conversation.

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Social shopping is win-win – if done right.

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