Twitter, Facebook, and other web apps as instruments of political and social change

March 14, 2011

The debate over the usefulness of Facebook, Twitter, and Youtube (and many other internet services) is being argued in regard to steering and consummating political and social change at ground zero. The sweeping change in hearts and minds across the Arab world have fueled these debates – especially the resignation of President Hosni Mubarak, but also the events in Bahrain, Iran, Jordan, Libya, Oman, Saudi Arabia, Tunisia, UAE, Yemen, and beyond.

No well informed opinion can deny that humanity’s struggle for freedom and dignity has received more attention now than ever before. The unfolding drama and embrace of change have never captured the imagination and hearts of so many of the world’s population as the recent unprecedented changes in the Arab world.

Never before have so many experienced true revolution directly by picture, video, text message and blog post. Facebook, Twitter, and Youtube (among other social media) made this possible. And let us not forget that it was the English language which was instrumental to the sharing of information, inspiration, insight, sympathy, anguish, hope, and, yes, outrage. Read the rest of this entry »

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The next big thing online will be video

November 24, 2006

Five cents buys you nothing in Bablion:

Video will become the most immersive media and marketing channel because customers will be able to choose it, download it, share it, and experience it in their own context and on the go. Within two years, people will be able to see video everywhere: on an office computer, home computer, web-enabled tv, iPod or mobile phone. They will also be able to share it with family, friends and colleagues.

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Youtube is big

Youtube is a big idea. It will take years for marketers to get their minds around it, but video will begin to dominate communications and integrated online marketing strategies within the next five years. Not the Hollywood quality high gloss, but the camcorder stuff, the rough cuts and lower quality pictures where real people appear to be getting eye to eye with people.

If the content is great and the light is good- that’s all you need to make things happen. As the prolific number of online marketing channels increase, voices get lost in the crowd. That’s why people appreciate the directness of video media. They make connections faster and they are more likely to come back for more. And It doesn’t require tv station or film production effort to make this happen.

In a world where brand messages are everywhere, you will have to put yourself or your content out there in the world.

Below is a popular video song about how video pop culture is created by people on the internet.

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