What’s wrong with your social strategy?

March 19, 2014

What’s wrong with your social strategy and other social media DOHs

by Stan Faryna

Stan Faryna

Mint Royale, Singing In The Rain

Nassim Nicholas Taleb writes:

The most unconvincing [statements] are those in which you patently… try to enhance your status without contribution.

The measure of your contribution will be evaluated by it’s real time value (currency) to your audience – not your own self-deceiving imagination of value.

Here’s five rules that I used in the past when developing and planning a social strategy:

1. Value is proven only by exponentially increasing factors (not one out of three and not geometric rates of growth): attention, interactions, and head count of a target audience.
2. If you have no audience, you provide no value.

3. Buy your initial audience; buy a target audience that will and can immediately benefit from your proposed “value” – not bots or just anyone. You can buy a list of leads, data, etc.

3. It is always cheaper, better and faster to have others raise your status in the eyes of your target audience. Admiration requires the recognition of unexpected and rare superlatives.

4. The organic growth and success model typically results in loss, failure and despair; none of which represents a reasonable expense (cost of doing business) or investment.

5. Organic growth and success is faked, frequently and successfully. Everybody loves a good story tacked to evident success. This is a warning – not a prescription.

If you learned something of value from this blog post, tell no one about me.

Stan Faryna
19 March 2014
Fairfax, Virginia

Programmatic, native and other social media DOHs

February 28, 2014

Programmatic, native and other social media DOHs

by Stan Faryna

Stan Faryna

Pharrel Williams, Happy

Mixed metaphors are not to be trusted.
A word must bear some relation to truth. That’s how trust is won.
Mad money makes liars, thieves and pirates of educated, well-meaning and despicable fools, equally.
But me, I’m happy. Because I don’t have to lie, anymore. Nor do you. It’s simple. Love!
Love and make the first object and beneficiary of your love, Truth.
Stan Faryna
27 February 2014
Fairfax, Virginia

Sex, Prejudice and Content Marketing? #Twerkit

February 21, 2014

Sex, Prejudice and Content Marketing?

by Stan Faryna

Stan Faryna

Busta Rhymes and Nicki Minaj, #Twerkit

As I develop characters in my story, I consider how flat they seem to me without prejudice and sin. In the selection below, I explore how to illustrate prejudice and sin in a way that makes the characters more real.

How did I do?

“I’m available,” Tomas offered in a hopeful voice as he enjoyed a view of Anais’ cleavage.

“Um, no – I’m not in the mood for Chinese,” Anais replied.

“I’m Korean!” Tomas snapped at Anais.

“Same thing,” Anais replied carelessly.

“But if you ever want a shot – you’ll lose the combat boots and backpack, Bible boy.”

After Anais had gone back inside, John unsuccessfully tried to sit up.

“That’s a problem,” George mumbled, got up and went back into the bar; his bottle was empty.

Stan Faryna
21 February 2014
Fairfax, Virginia

P.S. If you can’t get the video out of your brain, my previous post on Monsters may be helpful.


February 17, 2014


by Stan Faryna

Stan Faryna

Eminem and Rihanna, The Monster

While they were going out, a man who was demon-possessed and could not talk was brought to Jesus. And when the demon was driven out, the man who had been mute spoke. The crowd was amazed and said, “Nothing like this has ever been seen in Israel.”

Matthew 9:32-33

The Bible does not want to suggest to the Christian that demons exist. It proclaims, loud and clear, that demons are real – not metaphors for psychological or physical challenges. Demons exist as disembodied personalities which can kill us, make us sick, mislead us and lead us to do evil. If it were otherwise, it would not be written.

We can be delivered of every kind of demon, however. Because Jesus has been given authority over them, great and small, by the Father. And Jesus has given His authority over them to the faithful that we should be free and do God’s will.

This is not to suggest evil spirits cause all sicknesses and other challenges, therefore, the gift of discerning of spirits is needed.

Stan Faryna
17 February 2014
Fairfax, Virginia

A few of the demons named in the Bible:

Jealousy (Numbers 5:14), Evil (1 Samuel 16:14-23), Lying (1 Kings 22:22), Perverse (Isaiah 19:14), Despair (Isaiah 61:3), Mute (Mark 9:17), Deaf and Dumb (Mark 9:25), Infirmity (Luke 13:11), Divination (Acts 16:16), Fear (Timothy 1:7) and Falsehood (1 John 4:6)

Health-related demons identified and casted out by various Christian ministries across the denominations (Catholic, Orthodox and Protestant churches):

Arthritis, Asthma, Cancer, Epilepsy, Migraine and Sinusitis

Other demons identified and casted out by various Christian ministries across the denominations:

Adultery, Astrology, Criticism, Disappointment, Envy, Fantasy, Gossip, Hatred, Hopelessness, Idolatry, Martial Arts, Masturbation, Murder, Perversion, Rebellion, Rejection, Religion, Self-Pity, Stress, Suicide, Violence, Witchcraft and Yoga.

Need deliverance? Check out Derek Prince’s How To Book, They Shall Expel Demons.

Why is truth worthwhile?

February 13, 2014

Why is truth worthwhile?

by Stan Faryna

Stan Faryna

The Edwin Hawkins Singers, Oh Happy Day

In the midst of snowfall, I pondered truth this morning and why I desire it. And why we should desire truth.

I would like to characterize my hunger for the truth – as a pleasure I enjoy in discovering reality as it can be apprehended or received by rational and other means. I find myself most enthusiastic about truth when I act in wisdom – when I apply my knowledge usefully and successfully for my or others benefit.

Sometimes, those benefits can be as ridiculous as vanity – my own petty, self satisfaction that I know better than another. I regret and struggle to renounce this sin of pride as much as possible.

But my greater pleasure, I believe, derives from an uplifting experience when I discover that reality is more beautiful and larger than I (or others) had previously understood.

For example, that our dignity as human persons exceeds the apparently arbitrary values we find assigned to a person within human culture. Specifically in the instance of a victim of human trafficking, slavery, abuse, exploitive labor, murder, or rape. Or in the existential experience of rejection – hate, discrimination, disability, disease, alienation, flight, immigration, diaspora, etc.

I rejoice to know that we are more than our failure, sorrows, pain and shame. And I anticipate with great hope and faith when we will arrive at that uncompromised and joyful experience of ourselves (and each another) as more.

Much more.

Stan Faryna
13 February 2014
Fairfax, Virginia

Who needs you, anyway! Thoughts about Rejection

February 7, 2014

Thoughts about Rejection

by Stan Faryna

Stan Faryna

Avicii, Wake Me Up
As I try to wrap my mind around the meaning of rejection, I have to consider that the consequence of it is nothing less than the inability or disability to receive or give love. In other words, if your experience of love is inadequate (rejection), you cannot love fully or in a healthy way.That means rejection is not just a personal problem; it is a viral problem.
Social Media
No where is the sweep of rejection more present to us than in Social Media. The sweep of the pain, sadness and anger of rejection extends beyond our gaze and imagination, and the depth of the wounds, we may never guess.
Poverty, disability, disease, parental neglect, divorce, infidelity, betrayal, abuse and exploitation, violence, prejudice, public humiliation, failure, and inaccessible education are among the causes that alienate us. And so wounded, we in turn reject, mistrust and, perhaps, wound others. And we will pursue loveless paths of shame, brokenness and despair.
Suicide, Depression and Anxiety
The catastrophic power of rejection cannot be ignored. Suicide, depression and anxiety are on the increase – not to mention the secret wish for death which too many hold like a prayer in their hearts.
Mary’s Song
What is the solution to rejection?Mary’s response to the news brought by an angel comes to mind::
And Mary said:
“My soul glorifies the Lord
and my spirit rejoices in God my Savior,
for he has been mindful
of the humble state of his servant.
From now on all generations will call me blessed,
for the Mighty One has done great things for me—
holy is his name…”
Luke 1:46-49

Mary’s song comes to mind right now because what happened to her is what we want and need – the fullness of acceptance and approval, love, and responsibility.

Love and Responsibility

Responsibility may seem out of place in the sentimental context, but then I consider that without responsibility, acceptance, approval and love is not complete. Without responsibility, I do not belong, I am not useful, I am not needed, and I am not a part of something bigger and better than me.

Without love and responsibility, we tremble before the ultimate, existential rejection of you, me and everyone.

Stan Faryna
7 February 2014
Fairfax, Virginia

You are not alone in your sorrows, fears, and troubles

December 24, 2013

You are loved.

by Stan Faryna

Stan Faryna

ATB, You’re not alone
I have stood on side of the street, refusing to let tears spill from my eyes. A glossy gray BMW X7 coming down Stirbei Voda at (maybe) 100 mph seemed to beckon me to step forward. And I heard this song (yet again) and I was reminded that I belonged here regardless of my sorrows and troubles.
No matter what had happened. No matter how I have failed and caused trouble. No matter what had been done to me.I know that there is someone out there that needs to hear this:You are not alone. You are loved. You are amazing – even if you haven’t yet unloosed that awesome unto the world. Or you think you have nothing more to add.

I add this to my reflection of the hardship that pressed the holy family on the eve of the birth of Jesus – the Messiah, prince of peace, and son of God. And my humble reflections move across history and rest in the contemplation of the horror and agony of the crucifixion.

Now in those days a decree went out from Caesar Augustus, that a census be taken of all the inhabited earth. This was the first census taken while Quirinius was governor of Syria. And everyone was on his way to register for the census, each to his own city. Joseph also went up from Galilee, from the city of Nazareth, to Judea, to the city of David which is called Bethlehem, because he was of the house and family of David, in order to register along with Mary, who was engaged to him, and was with child. While they were there, the days were completed for her to give birth. And she gave birth to her firstborn son; and she wrapped Him in cloths, and laid Him in a manger, because there was no room for them in the inn.

Luke 2:1-7

To say that Joseph and Mary did not have it easy would be an understatement.

Weary from travel, homeless (in a manner of speaking), and on the eve of delivery, they shared an inadequate and uncomfortable shelter with animals. Not long after Jesus’ birth, their government murdered children in a desperate search for their newborn – to murder Him. And they would flee in the night to a far away and strange foreign nation.

If this Christmas is difficult for you, you are not alone. Even if all your celebrations have been difficult, you are still loved.

Jesus came into a world of trouble, sorrows and danger. Triumph would not come until He had been falsely accused, tortured, humiliated and murdered on the cross and resurrected from death.

Contrary to the “PG” image of Jesus on the cross, He hung naked on the cross as He died. Betrayed by a friend, denounced by another friend, His mother, a redeemed prostitute and a few friends wept for Him there at the foot of the cross to which He was nailed. And there on the cross, Jesus took all of humanity’s sins and curses upon Himself.

His humiliations, His torture and His hanging on the cross was the least of His trouble. Nothing could compare to His receiving the complete horror and guilt of humanity’s sins and curses, past, present and to come. Imagine all of the atrocities of the holocaust as they were being done to each victim of that evil. That horror is but a small drop to what Jesus received as He paid our debt.

Your sins and mine were laid upon Him. All of them. We have afflicted Jesus on the cross. Forgive me, Jesus! Please forgive me.

You and I are not innocent bystanders. We are with him on the cross but we are not there as friends. You and I persecute Him on the cross through our failures and faults. You and I are there at the cross – we deepen His agony, add to His pain and humiliation AND we torment Him through our sins.

In that moment, Christ was truly alone in the world and He cried out in an agony that you and I will never know. Could never bear. Cannot imagine.

Jesus accepted all of this because He loved us – all of us.
Thank you God. Thank you God. Thank you God!Merry Christmas and God bless us, everyone!Stan Faryna
24 December 2013
Fairfax, Virginia


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