Schiphol airport speech on great websites

December 27, 2002

Five cents will not buy you a mouthful of bullfeathers in Bablion…

Everyone would like a great website, but what it is, how it can be realized, and how much should be spent seems to be a mystery for most. A great website is many things. In the broadest sense, it should be a culmination of business, communication, marketing and technology strategy. A great website should support your business plan by helping you achieve short- and long term business objectives.

Doh! In the clip below, the narrator points out an obvious mistake on the website of the world famous usability expert Jakob Nielsen…
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