How to make a Logo
Before I get into the challenges of logo design, I’ll need to provide some background on Brand. After all, a logo is an important element within the bigger picture of corporate visual identity and the even bigger picture of brand strategy. If you’re not working with one of the famous, global ad agencies, you may have never been properly introduced to the proper conceptual structure which will allow you to consider your logo needs in the right way.
By the way, I’m not a professional logo designer. I employ them, I work with them, and I have gone through the challenges of developing several brands with a full host of consultants, brand experts, creative directors, designers, and marketing gurus. In the process, I learned important things about how to make a logo, create a brand, and manage a brand. However, I suspect that many professional and would be brand makers and self-proclaimed graphic designers would contend with my straight forward way of thinking about logos.