What’s wrong with your social strategy?

What’s wrong with your social strategy and other social media DOHs

by Stan Faryna

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Mint Royale, Singing In The Rain

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Nassim Nicholas Taleb writes:

The most unconvincing [statements] are those in which you patently… try to enhance your status without contribution.

The measure of your contribution will be evaluated by it’s real time value (currency) to your audience – not your own self-deceiving imagination of value.

Here’s five rules that I used in the past when developing and planning a social or online 0strategy:

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1. Value is proven only by exponentially increasing factors (not one out of three and not geometric rates of growth): attention, interactions, and head count of a target audience.
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2. If you have no audience, you provide no value.

3. Buy your initial audience; buy a target audience that will and can immediately benefit from your proposed “value” – not bots or just anyone. You can buy a list of leads, data, etc.
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3. It is always cheaper, better and faster to have others raise your status in the eyes of your target audience. Admiration requires the recognition of unexpected and rare superlatives.
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4. The organic growth and success model typically results in loss, failure and despair; none of which represents a reasonable expense (cost of doing business) or investment.
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5. Organic growth and success is faked, frequently and successfully. Everybody loves a good story tacked to evident success. This is a warning – not a prescription.
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If you learned something of value from this blog post, tell no one about me.
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Stan Faryna
19 March 2014
Fairfax, Virginia

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