What’s wrong with your social strategy?

March 19, 2014

What’s wrong with your social strategy and other social media DOHs

by Stan Faryna

Stan Faryna

Mint Royale, Singing In The Rain

Nassim Nicholas Taleb writes:

The most unconvincing [statements] are those in which you patently… try to enhance your status without contribution.

The measure of your contribution will be evaluated by it’s real time value (currency) to your audience – not your own self-deceiving imagination of value.

Here’s five rules that I used in the past when developing and planning a social or online 0strategy:

1. Value is proven only by exponentially increasing factors (not one out of three and not geometric rates of growth): attention, interactions, and head count of a target audience.
… 
2. If you have no audience, you provide no value.

3. Buy your initial audience; buy a target audience that will and can immediately benefit from your proposed “value” – not bots or just anyone. You can buy a list of leads, data, etc.

3. It is always cheaper, better and faster to have others raise your status in the eyes of your target audience. Admiration requires the recognition of unexpected and rare superlatives.

4. The organic growth and success model typically results in loss, failure and despair; none of which represents a reasonable expense (cost of doing business) or investment.

5. Organic growth and success is faked, frequently and successfully. Everybody loves a good story tacked to evident success. This is a warning – not a prescription.

If you learned something of value from this blog post, tell no one about me.

Stan Faryna
19 March 2014
Fairfax, Virginia

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