Bad Boys
Before things get better, things are going to get worse. The Romanian online advertising industry has four challenges to overcome before it will overcome the lackluster revenue performance and mistrust- two problems that have made foreign investors and advertisers hesitant to make big moves. Unfortunately, we will not see much headway until a challenger comes to Bucharest with 20 million and takes the bad boys by surprise. That may be just enough to flush out the rats.
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Advertising and Marketing, Interactive Advertising Bureau, Online Strategy (biz and politics) | Tagged: Bucharest, Gemius, IAB, IAb Europe, IAB Romania, Interactive Advertising Bureau, measurement, New Century, online advertising, online advertising agencies, online agencies, online inventory, online strategy, Orlando Nicoara, Romania, search, social media, Stan Faryna, trafic.ro, unfair pricing, unreliable reporting, Vlad Stan, Vodanet, World Bank | 
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The unofficial blog of Stan Faryna 