Do you got it – the killer-most social app? And other social media DOHs

September 26, 2012

The killer-most -, the end-game -, automagical – social app!?

And other social media DOHs

by Stan Faryna

Stan Faryna

Jefferson Airplane, White Rabbit

Low Cost

This is so awesome that it defies any attempt to describe it with any of my usual coherence, clarity and objectivity – not in one sentence.

It costs $10 per month. That’s about the cost of two super-sized venti whatever lattes – that some of you buy in one day. OR

You could just pay the one year subscription for $60. That’s a 50% discount!

Fucking A!

A as in AWESOME.


I have not been paid or compensated in any way to share my excitement about this killer social app.

The problem with even the best of breed social apps out there is that they don’t provide the kind of opportunity and efficiency as all those social media experts and fans tout. If a social app ONLY changes the life of one person for the better – one in ten million – that’s an epic fail. It’s not a win!

Because that win ain’t yours!

And that win never shall…

Be yours.

Never ever.

What is an acceptable rate of win?

An acceptable rate of win is a win for one in ten thousand. You won’t find an acceptable rate of win on Facebook, Twitter, Pinterest, Linkedin, etc. And if you can prove me wrong, Mazel tov! I’ll give you $100.

But before you reach for my Benjamin, I have to describe to you how I describe an acceptable rate of win.

Social Proof

Results are everything. And what can be done in one month is the best measure of any social app.

1. Twitter

a. 1000+ Twitter friends auto-tweeting your posts
b. 100 new Twitter followers per week
c. Twitter verified your account because of your popularity

2. Facebook

a. 1000+ Facebook friends and subscribers auto-sharing your wall posts
b. 100 new Facebook subscribers (personal or fanpage) per week
c. 1000 likes per week

3. Blog

a. 3% to 7% increase in blog traffic per week
b. 1,000 new subscribers per week
c. advertising revenues increase by .05% to 2% per month

Social Search

Social Search is not just about typing a name, key word, or search phrase. It’s about the quality of results. It’s also about the speed of getting relevant results. More important than these, social search is really about the interaction available and the opportunity that can be unlocked between you and your social search result.

1. I can add up to 100 new people to my network per hour. I can search and find these new “Follows” in an intelligent and efficient manner.

a. Profile rankings based on the confidence by members of the community
b. Badges and Reputation earned by their selection for such by members of the community
c. Profession, Job Title, and Employer Company Name
d. Awards, Distinctions, and Recognitions
e. Personal Interests and Hobbies
f. Personal Likes (books, movies, music, etc.)
g. Full Name, email and/or location
h. Search Ranking of their profile and other online properties
i. Top 20 topics that reflect on them or their work (images may be included)
j. Mention in local, national or international news

2. Once identified, I can evaluate their relevance to me via a smart, useable summary of the above. That summary will also include information, pictures, art, other media and links which they have selected for the snap shot profile.

3. After adding people to my ADDS, several things will follow:

a. The Follow will be notified of my ADD by email or sms AND message in the network inbox of my account.

b. They will receive a snap shot profile of me and a call to action to consider adding me and/or send me a personal or form message that includes text, media and links.

c. If I do not send them one or two communications (maximum is two for a Follow) via the network within 30 days, I will be given the option to file “them” in a list of “Interesting People” or allow their name to drop from my list of Follows.

d. If they do not reply or respond to my initial ADD or messages within 60 days, their name will drop from my list of Follows regardless of my expectations and hopes. Furthermore, I will not be able to send them a message or re-ADD them for a period of six (6) months (or more) unless they initiate an ADD.

4. When they ADD me, they become a Friend.

a. I can send a Friend up to 20 free messages per month. The total size of a free message must be less than 1MB but it can include text, media and links. For an additional $5 per month, I can send up to 20 GBs of messages per month. Storage beyond 30 days is only a small, additional fee, but I can opt to have all my messages routed to my email before and after reading them.

b. I have fixed, named spaces and a rolling feed that can only be seen by Friends and/or the public according to the privacy settings I choose for a named space, my feed or an individual share. Regarding my Friends, I can also set privileges for what Friends can see what by “grouping” them. A Friend can be designated to as many groups as I create.

I could write ten pages about these killer features and I’d still have 12 more blog posts to write – telling you all about this BEAST.

Social – Can’t Touch This!

Twitter, Facebook, whatever… ain’t no one that can touch this. Just like MC Hammer sings it!

MC Hammer, Can’t Touch This

Today, it’s good to be me.

And that’s what a killer social app does! It gives you every reason to shout this out from the rooftops:




Stan Faryna
26 September 2012
Bucharest, Romania

Harvard Biz Professor Michael Norton Says Money Makes Us Happy

April 26, 2012

Harvard Biz Professor Michael Norton Says Money Makes Us Happy 

by Stan Faryna

Stan Faryna

Can money buy you happiness? At TEDX Cambridge, Michael Norton argued that money can buy you happiness – when you spend it on other people.

Enrique Iglesias, I Just Wanna Be With You
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Run Forrest Run! And other important lessons about service.

April 18, 2012

Run Forrest Run! And other important lessons about service.

by Stan Faryna

Stan Faryna

Michael Brenner writes, “focus on customers and run like never before.”

I pondered what this should mean. It could mean many things as Michael himself suggests. But what should it mean – if it is addressed by greatness. I pondered this across the day and into the evening. In the middle of the night, I awoke. It came to me just then. Forrest Gump.

A clip from the movie, Forrest Gump

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Beyond advertising, social, and IBM. And other digital DOHs.

April 17, 2012

Beyond advertising, social, and IBM. And other digital DOHs.

by Stan Faryna

Stan Faryna

IBM’s 2009 report, Beyond Advertising, was said to be a feast. Download it here. But if it was a feast, it was a feast of leftovers. Think Thanksgiving – or, more precisely, the three day old leftovers of Thanksgiving. And that was in 2009!

The Beauty of Pollination

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Q: What one thing do you think defines the successful entrepreneur?

April 4, 2012

Q: What do you think makes an entrepreneur an entrepreneur?

by Stan Faryna

Stan Faryna

For those who know me by my blog here, my answer will surprise you. Because I’m not going to tell you that entrepreneurship is driven, foremost, by love, hope, and faith. Virtues, natural or supernatural, may fuel the mission and the vision, but love can not adequately describe the economic function of the entrepreneur. Nor shall leadership.

Great entrepreneurs are not born. They are made in hell.

Prodigy, Breathe

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A Letter to the Baby Boomers – Prodigal Sons and Daughters of the Republic

April 3, 2012

A Letter to the Baby Boomers – Prodigal Sons and Daughters of the Republic

by Stan Faryna

Stan Faryna

My friend Billy Delaney writes that the Boomers are at the Gates.

And I am reminded of Kipling who wrote, “Stand up and take the war, The Hun is at the gate!”

For all we have and are,
For all our children’s fate,
Stand up and take the war.
The Hun is at the gate!

Outraged, Rudyard Kipling wrote these opening lines to For All We Have and Are in 1914. He wrote to stir the British to war against the looming German threat.

Billy Joel, We Didn’t Start the Fire

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Dr. Evil asks #Launch VCs and entrepreneurs to make a Terminator

March 8, 2012

Dr. Evil asks #Launch VCs and entrepreneurs to make a Terminator

by Stan Faryna

Stan Faryna

Dr. Evil and Mini Me, Hard Knock Life

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Why This Blog Post Sucks! And other social media DOHs.

October 12, 2011

Why This Blog Post Sucks.
by Stan Faryna

Stan Faryna

Pink Floyd, Money

This blog post sucks. Don’t write a blog post like I have done here. There’s no happy place here. That’s going to be your take away. Read the rest of this entry »

Who knew that Seth Godin was a prophet of doom!

October 1, 2011

Who knew that Seth Godin was a prophet of doom!
by Stan Faryna

Stan Faryna

Judy Garland, Over The Rainbow

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