How to make friends and influence people in social media
by Stan Faryna
If you follow Gini Dietrich, Bill Dorman or Bruce Sallan, you’ll understand everything that I have to say here. Because there’s no better lesson than the lesson you’ve seen lived out by the people you know. IRL or social.
Like IRL, social is something you have to live – automation, enthusiasm, and/or drama does not deliver consistent and sustainable results. Nor value.
It should go without saying. That there is no difference between IRL or social when it comes to making friends and becoming influential. It just is. Until we are replaced by robots. That’s why Klout, Kred, and Empire Avenue can’t help you.
Queen, We Are The Champions
Every now and then, I write about how to do social media. Jack, the man in the arena, says it’s good for the traffic and Jack Steiner knows what he’s talking about. He’s the best daddy blogger in the world. If you like, you can see for yourself – whether or not I know what I’m talking about. Here’s just a few of my thoughts:
Is the steak done, Bill? I like my meat medium rare. I like the A-1 steak sauce too. It’s tangy.
1. They connect with people and beyond their enclaves, industry, and obvious synergies
2. They connect their community to bigger and better ideas
3. They treat their audiences, fans, and those outside their immediate circle as peers – they listen, learn, and receive disagreement/new ideas graciously
4. They use technology and tools to advance their reach – not substitute for their voice
5. They’re having fun on social – but that doesn’t mean they don’t work hard at it
6. They curate interesting people – not just interesting content
7. They show up – often enough and where attention is needed
8. They come as they are and, yes, their clay feet will shuffle out from under the robe on occasion – that doesn’t mean they bare all or play host to a parade of pity parties
9. They reciprocate – as much as is humanly possible.
10. They work hard at social – overtime would be an understatement
Do you know people on social that do all the right things? Not some of them – but all of the right things?
Celebrate them here in the comments. Tell us their Twitter names, give us a link to their blog, and make it count.
Are there virtues that must be added to the list? Did I raise the bar too high?
23 April 2012
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